Final Presentation for Internship
- 1. My Internship ExperienceLindsey KluempersJennifer Washburn
- 2. Lindsey’s Background…Four year member of the Eastern Illinois University Women’s basketball teamPossible career choices: Career in athletic salesBasketball coach at the collegiate levelCurrently Interning for Ryan Gilmore who is the Director of Marketing and Promotions
- 3. Jennifer’s Background…Junior Business Marketing MajorVice President of Membership for American Marketing Association Interned with Sports Impacts as a Marketing Research AssistantCurrently Interning for Ryan Gilmore who is the Director of Marketing and PromotionsPossible Career ChoicesSports Marketing either College or ProMarketing for a Major Corporation
- 4. Marketing and Promotions InternshipRyan Gilmore – Director of Marketing and PromotionsResponsible for all promotional activities at EIU eventsGiven guidelines then go our director with themLog own hours and send at the end of the weekMonthly reports
- 5. ResponsibilitiesAnnounce at baseball and softball gamesMedia timeouts during basketball games (16,12,8, 4)Control sound board with music (sound director) Pull participants from crowd and run promotions such as: dizzy bat, musical chairs, name that tune, dash for cash, etc.Organize events such as Fastest Kid in Charleston and Stuffed Animal Day, Kay Yow Foundation (Paint the Hall Pink)
- 8. Marketing AspectsProductEastern Illinois Athletics (baseball, softball, basketball)Target MarketEIU students, surrounding community, local businesses, families, die hard fans, alumni/ former student athletes, parents CompetitorsApathy of students, movie theatres, bowling alleys, bars or restaurants (alcohol), UB events (7th Street Underground), Religious events, Intramurals or the Rec Center in general, etc.
- 9. Promotional PlanCreate and follow game scriptsTrying to bring in more fans (initial buy) and have them come back (repeat purchases)Usually done through game day promotions Make students want to stay whole eventPricing advantage to members of Panther Club, Panther Pack Kids’ Club, corporate agreements, large groups (school groups)
- 12. What have I done?Helped organize an event on Feb. 21, 2009 with the Volunteer Services & Guild and the pediatric unit at Sarah Bush Lincoln Hospital.Collected new stuffed animals With animal = free admission to the game
- 14. Pack The PlaceFebruary 7th 2009NCAA Marketing PlanZooperstarsFeatured on ESPN, Today Show, America’s Got Talent, and much moreDelivered flyers to elementary schoolsWatch Zooperstars on America’s Got Talent: http://www.youtube.com/watch?v=emSRxZP6dbIMackerel Jordan
- 15. ZOOPERSTARSDennis FrogmanMia Hammster, Shaquille O’Seal, Monkey Mantle
- 16. Pack The Place ContinuedSt. John’s Girls’ Basketball Game Day that hosted a pre-game Panther social and tailgate party which brought parents, siblings, and grandparents out the event!
- 17. Kay Yow Breast Cancer Awareness:Pink ZonePink CrocsAnnounced Breast Cancer Survivors at Half TimeRaised thousands of dollarsPlayers even wore pink!
- 18. Autographs
- 19. Skills learnedEvent ManagementPlanning/Preparation/Execution Worked with other businesses to organize an event (Volunteer Services & Guild)Executing Corporate AgreementsCommunication/ Sales Time managementWorking with a teamBeing put out of your comfort zoneAbility to think on your feet/ Multitasking
- 20. How it has helped usResume PurposesMost companies wont even allow an interview, without internship experienceGives you real-life experiences with the benefit of college creditAllows you to use the knowledge you learn in class, and put it to the testHelps narrow down what you want to do with your life!