The document describes a student's plans for marketing a local newspaper called "The Leicester Edition" through various mediums. The newspaper will include stories on local politics related to Syria, the new football season for Leicester City, and funding for the local NHS. The marketing plans include creating radio advertisements in the form of a catchy, rhythmic song and placing advertisements and scratch cards on the front page. A billboard poster will feature the slogan "Leicester's Favourite, The Leicester Edition" along with the price in the bottom corner.