Final powerpoint presentation
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This document contains research and assignments for a course on family and machines. It includes summaries of articles on developing thinking robots and research on using neural networks to control robots. It also includes proposals for a nanny robot product and branding exercises like naming processes and brand character diagrams. Later assignments provide tips for Twitter campaigns and include draft tweets. It documents explorations of a promotional podcast intro and motion graphic videos for a project on the convergence of family and machines.
Final powerpoint presentation
- 1. FA102a, Research, Product Proposal and TransMedia Explorations Family and Machines Converge Lisa-Marie Pryer
- 2. Assignment Two, Research “Almost Human: Making Robots Think” http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think Family and Machines Converge Lisa-Marie Pryer
- 3. Assignment Two, Research - Designed to schmooze and glad-hand with human attendees http://www.filmmusicmag.com/file-uploads/blue.jpg Family and Machines Converge Lisa-Marie Pryer
- 4. Assignment Two, Research “The robot is controlled by an artificial neural network architecture.” http://link.springer.com.ezproxy.hofstra.edu/article/10.1007%2Fs1339-016-0761-x Family and Machines Converge Lisa-Marie Pryer
- 5. Assignment Two, Research “Many projects in robotics and artificial intelligence have highlighted the value of a direct sensory-action approach where intelligence requires a body” Family and Machines Converge Lisa-Marie Pryer
- 6. Assignment Two, Future Product or Service Nanny-Bots ‒ Adaptable to family needs ‒ Educational and entertaining ‒ Multilingual ‒ Can be configured to fit your needs/desires Family and Machines Converge Lisa-Marie Pryer
- 7. Assignment Three, Source for Brand Character Words Tim McGraw Family and Machines Converge Lisa-Marie Pryer
- 8. Assignment Three, Naming Process Robauten ‒ Robotic ‒ Autonomous ‒ Entity Family and Machines Converge Lisa-Marie Pryer
- 9. Assignment Three, Brand Character Diagram robauten PERSONA sweet knowing nice new PURPOSE time love dinner baby LANGUAGE eyes dream voice sing TONE full speed beside close Family and Machines Converge Lisa-Marie Pryer
- 10. Assignment Four: Twitter Research Tips for a Twitter Campaign from Forbes ‒ Integrate your Twitter activity with your current marketing Use Twitter to maximize your efforts ‒ Use Twitter to build your brand Create a branded hashtag ‒ Integrate visual content Choose compelling images to go with your links ‒ Engage your Twitter audience Get your readers to retweet and comment http://ww.forbes.com/sites/jaysondemers/2014/04/01/how-to-build-a-winning-twitter-strategy-in-2014//#5e393c41fca1 Family and Machines Converge Lisa-Marie Pryer
- 11. Assignment Four: Twitter Research Tips for a Twitter Campaign from Harvard Business Review Keep your followers engaged: ‒ Be clear, not cryptic or insider ‒ Don’t overuse hashtags ‒ Don’t retweet one-on-one conversations https://hbr.org/2012/05/what-makes-a-great-tweet Family and Machines Converge Lisa-Marie Pryer
- 12. Assignment Four: Twitter Research Tips for a Twitter Campaign from HubSpot Executed properly, hashtags are effective in helping brands spread their message ‒ Entertaining content is one of the most shareable types of content and it helps humanize your brand ‒ Emotional stories are shareable ‒ Do not force your brand name into a hashtag ‒ Before you settle on a hashtag, ask a few trusted peers what they think of it ‒ Are people already using your hashtag for something else? ‒ Have a backup plan in case your campaign backfires http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples#sm.00000np67tzu28fcqtlh4qxbphs9v Family and Machines Converge Lisa-Marie Pryer
- 13. Assignment Four Part 2: Tweet #1 Family and Machines Converge Lisa-Marie Pryer
- 14. Assignment Four Part 2: Tweet #2 Family and Machines Converge Lisa-Marie Pryer
- 15. Assignment Four Part 2: Tweet #3 Family and Machines Converge Lisa-Marie Pryer
- 16. Assignment Four Part 2: Analytics from goo.gl Family and Machines Converge Lisa-Marie Pryer
- 17. Assignment Four Part 2: Analytics from bit.ly Family and Machines Converge Lisa-Marie Pryer
- 18. Assignment Five: Sound Design Exploration: Promotional Podcast Intro Family and Machines Converge Lisa-Marie Pryer
- 19. Assignment Six: Motion Graphic Exploration, Raw Images Family and Machines Converge Lisa-Marie Pryer
- 20. Assignment Six: Motion Graphic Exploration, Final Video Family and Machines Converge Lisa-Marie Pryer https://youtu.be/8bqk0IHKAKY