Telecom Analytics - Mobile Bill Analysis
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This document analyzes a customer's mobile bill from Vodafone to understand usage patterns and recommend an optimal plan. The summary is: The analysis found that most calls were to local Vodafone numbers during peak hours. Data usage was highest on weekends. The current plan costs Rs. 848 per month but a recommended Reliance plan offering 500 free SMS and 1GB data for Rs. 321 would save money, along with an optional 2GB data pack for Rs. 235. Demographic analysis estimated the customer is a female aged 25-30 years old, working professional using a 3G smartphone.
Telecom Analytics - Mobile Bill Analysis
- 2. AGENDA Introduction Overview of Analysis Descriptive Analysis Current Plan Review Recommended Plan Demographic Analysis
- 3. INTRODUCTION • • Study on service quality and its impact on customer satisfaction in the telecom sector with respect to mobile service provider. A customized bill is used for analysis with the following details. Bill Plan - Vodafone-299 Category Calls Messages GPRS (KB) • • • Frequency 168 236 2.083 GB Tool Used : MS Excel Preprocessing : Formatting of phone numbers in standard format Segregation of bill into calls, message and GPRS usage. Separated date/time cell into two different columns. Problems Encountered: Number of message sent is not matching with summarized bill. Actual GPRS usage is mismatched with billed usage. STD call details are not mentioned.
- 4. OVERVIEW OF ANALYSIS • Whom do you spend calling? • Usage-wise bill breakup?
- 5. OVERVIEW OF ANALYSIS • Which service provider do you call the most?
- 6. DESCRIPTIVE ANALYSIS • Peak time v/s Off peak time Peak time: 7am to 7pm, Monday to Friday. Off-Peak time: 7pm to 7am Monday to Friday. Weekends and evenings are 7pm Friday to 7am Monday, including national public holidays but excluding regional anniversary days.
- 7. DESCRIPTIVE ANALYSIS CONT… • Data Usage
- 8. DESCRIPTIVE ANALYSIS CONT… • SMS Usage Total sms sent is 236, out of which maximum number of messages are sent on airtel service provider. SMS is sent to 23 numbers, out of which 12 numbers are vodafone service provider
- 9. DESCRIPTIVE ANALYSIS CONT… Called Numbers: Total called minutes: 240, Local call: 235(including night speak), STD: 5mins
- 10. DESCRIPTIVE ANALYSIS CONT… Cost of calls and data usage: Call Details Min Vodafone 102 54 73 6 5 236 2.08 Ot her s Mobile Landline Toll Fr ee STD SMS Dat a usage Rates Billing 0.3 0.3 0.3 0 0.5 1 30.6 16.2 21.9 0 2.5 236 The phone is mostly used to call local numbers. No roaming or international charges occurred.
- 11. Current Plan Details Monthly Rental 299 Calls to local mobiles 0.3 Vodafone to vodafone calls 0.3 To other phones 0.3 Roaming incoming call rate NA Roaming outgoing call rate NA STD to vodafone mobile 0.5 STD to other mobile 0.5 STD to other phones 0.5 National SMS 1.5 International SMS 5 Data Plan Monthly Rental 499 Free Usage 2GB, 3G data SMS Pack 100SMS for Rs.50 Total Rental Rs. 848
- 12. Recommended Plan Monthly Rental Calls to local mobiles Reliance to reliance To other phones Roaming incoming call rate Roaming outgoing call rate STD to vodafone mobile STD to other mobile STD to other phones Free SMS-local/std International SMS Data Plan Monthly Rental Free Usage Additional Data (optional) Total Rental Plus 2gb 3G data 321 0.3 0.3 0.3 NA NA 0.5 0.5 0.5 500 5 Nil 1GB, 3G data 2GB for Rs.235 Rs. 321 Rs. 556 Note: 3G services in West Bengal is provided only by Vodafone, Aircel and Reliance
- 13. Demographic Analysis Points to be noted: • Short call duration • Call mostly during lunch hours & evenings. • Data usage mostly in weekends •Gender : As per studies on “How long will she call me” conducted by Beijing university of posts & telecommunications on distribution, social theory & duration prediction, it was revealed that for short call durations most of the users are female.(sample size of 2.72 lakh users, 3.92 million call records) •Approximate Age : 25-30 years as the average call duration is 102 seconds(240/168). Study has revealed that average call duration for users between 25-30 years is 105 seconds. Also the data usage is more on weekdays. •Occupation : Working professional •Kind of Phone : Smartphone/Multimedia(3G enabled)
- 14. THANK YOU