Final projectrubric lesson6
- 1. Final Project Rubric Directions: For the final project in this unit, you will be using your advertisement outline to create a promotional campaign item. This item can either be: a brochure, a poster, or a video advertisement. Your goal is to create an advertisement using the rhetorical techniques thus far. Your argument can be silly, if you can back it up well using the Toulmin model. Things To Include: Pick a specific product: This can be anything from a Duracell battery to Coca-Cola to the White House. Pick something that you can create an argument as to why you should buy, visit, vote etc. a specific place, item or person. An argument: Your argument doesn’t have to be stated explicitly but you should be able to identify the elements with the Toulmin model of argument analysis. Rhetorical techniques: Use what you have learned! Include at least one rhetorical technique we learned about in this unit. If you need help thinking of examples use the handout from week one. A specific medium: Choose between creating a brochure, poster,or a video.
- 2. Brochure Rubric F D C B A Organization - There is no clear organizational structure in the brochure. - There is some evidence of organization (headings, subheadings, individual sections,etc) in the brochure but not enough to warrant a C. - Organization is present but could be significantly improved upon. - Organization is present and clear. It follows a logical sequence and is well designed. - The project is exceptionally organized and displays an extra level of effort and planning further than the level of B. Design - There is no clear design aesthetic and nothing beyond standard text was used. There aren’t any supplemental features (photos,block quotes, borders, WordArt, etc.) - The design and aesthetic is sloppy and few if any supplemental features were used. - The design and aesthetic is acceptable but could be significantly improved upon by adding supplemental features. - The design and aesthetic is well-done and shows that extra effort was afforded. Supplemental features were used and used well to complement or enhance the overall design of the project. - The overall design and aesthetic is exceptionally done and the use of supplemental features is done in a tasteful manner that further enhances the project from that of a B. Argument - No clear argument exists in the brochure. No elements of the Toulmin model of argumentation are present. - An argument exists, but few if any elements can be identified using the Toulmin model of argumentation. - The argument is acceptable and contains a valid claim and evidence. - The argument is logical, valid and contains a claim, evidence and a warrant. - The argument is logical, valid and contains a claim, evidence, warrant and a rebuttal. Rhetorical Technique - No rhetorical techniques were used in creating the brochure. - Few if any rhetorical techniques were used or rhetorical techniques were misused or not clearly presented. - The use of rhetorical techniques were somewhat clear but could be improved upon. - Rhetorical techniques exist and were well- done in a manner to enhance the overall project and demonstrate student knowledge. - Multiple rhetorical techniques were used in a manner that exceptionally enhanced the overall scope of the project.
- 3. Poster Rubric F D C B A Organization - There is no clear organizational structure in the poster. - There is some evidence of organization (headings, subheadings, individual sections,etc) in the poster but not enough to warrant a C. - Organization is present but could be significantly improved upon. - Organization is present and clear. It follows a logical sequence and is well designed. - The project is exceptionally organized and displays an extra level of effort and planning further than the level of B. Design - There is no clear design aesthetic and nothing beyond standard text was used. There aren’t any supplemental features (photos,block quotes, borders, WordArt, etc.) - The design and aesthetic is sloppy and few if any supplemental features were used. - The design and aesthetic is acceptable but could be significantly improved upon by adding supplemental features. - The design and aesthetic is well-done and shows that extra effort was afforded. Supplemental features were used and used well to complement or enhance the overall design of the project. - The overall design and aesthetic is exceptionally done and the use of supplemental features is done in a tasteful manner that further enhances the project from that of a B. Argument - No clear argument exists in the poster.No elements of the Toulmin model of argumentation are present. - An argument exists, but few if any elements can be identified using the Toulmin model of argumentation. - The argument is acceptable and contains a valid claim and evidence. - The argument is logical, valid and contains a claim, evidence and a warrant. - The argument is logical, valid and contains a claim, evidence, warrant and a rebuttal. Rhetorical Technique - No rhetorical techniques were used in creating the poster. - Few if any rhetorical techniques were used or rhetorical techniques were misused or not clearly presented. - The use of rhetorical techniques were somewhat clear but could be improved upon. - Rhetorical techniques exist and were well- done in a manner to enhance the overall project and demonstrate student knowledge. - Multiple rhetorical techniques were used in a manner that exceptionally enhanced the overall scope of the project.
- 4. Video Rubric F D C B A Organization - There is no clear organizational structure apparent within the video. There is no logical sequence of events. - There is some evidence of organization but the overall sequencing is still not at the level of a C. - Organization is present but could be significantly improved upon. - Organization is present and clear. It follows a logical sequence and is well designed. - The project is exceptionally organized and displays an extra level of effort and planning further than the level of B. Design - No evidence of any editing or use of transitions, music, or special effects. - There is some evidence of editing but few if any extra editing features were used. - The level of editing is acceptable but could be significantly improved upon by adding extra editing features. - The level of editing and shooting is well-done and shows that extra effort was afforded. Extra editing features were used and used well to complement or enhance the overall design of the project. - The overall design and editing is exceptionally done and the use of extra editing features is done in a tasteful manner that further enhances the project from that of a B. Argument - No clear argument exists in the video. No elements of the Toulmin model of argumentation are present. - An argument exists, but few if any elements can be identified using the Toulmin model of argumentation. - The argument is acceptable and contains a valid claim and evidence. - The argument is logical, valid and contains a claim, evidence and a warrant. - The argument is logical, valid and contains a claim, evidence, warrant and a rebuttal. Rhetorical Technique - No rhetorical techniques were used in video. - Few if any rhetorical techniques were used or rhetorical techniques were misused or not clearly presented. - The use of rhetorical techniques were somewhat clear but could be improved upon. - Rhetorical techniques exist and were well- done in a manner to enhance the overall project and demonstrate student knowledge. - Multiple rhetorical techniques were used in a manner that exceptionally enhanced the overall scope of the project.