Final Report for Stevenson University MKT 208
- 1. Live Live Music Alexis Collins Naomi LaRonde-King
- 2. Introduction Live Live Music is a two in one experience review for our viewers/followers, not only do we talk about live concerts that we attend but we also talk about the newest music drops. The idea behind this site, is before you go listen to a new album from your favorite artist, or even someone new that you are just trying out, you can come to our blog and see if you think it is worth the listen. We try to give a very in-depth experience of how that album and/or concert went for us so you can decide whether hitting the download button, or that button to purchase those tickets are going to be worth your will or a waste of time.
- 3. Target Audience The typical person for our Music of the Day section of the blog would be someone like Riley
- 4. Target Audience Experience Live is catered toward an audience much like “Gabby”.
- 5. Management Tools Canva was one of the graphic tools we used during the semester to create the inforgraphics used on our blog.
- 6. Management Tools Xtensio another graphic tool that was helpful with our blog, we didn’t necessarily use this tool on our blog, but more for the progress reports about our blog. We were able to use this tool to create the personas of our target market; there are two different personas as well due to the blog being represented in two separate entities, however I would say that both personas are pretty much the same
- 7. Management Tools Appypie was a tool used to create the mobile app versions for our blog, for this we have two separate apps to represent the who separate entities
- 9. Acquisition: Content Type Our blog posts mainly consist of original content that are reviews on the latest music/album drops as well as the live concerts we have attended. Almost all of our posts have images, for the live concerts we have photos that were taken before, during, and after the concert; and for the Music of the Day all the posts have pictures of the song/album that was being reviewed.
- 15. Acquisition: Content Type We only have one curated post on our blog, this post pertains to The Grammys 2018
- 16. SEO To make sure that we had the best optimization for our blog, we simply completed all the requirements on the HubSpot website grader for the SEO portion. We have implemented page titles, Meta descriptions, headings for all of our posts, as well as having sitemaps. Our title for every page is the name of our blog “Live Live Music” and our headings for each post give you a quick look into what and/or whom the article is going to be about. The tags vary from post to post because we customized each Meta tag specifically for a post, but there are some common tags that are shared among two or more of the posts published.
- 17. Keyword Density Checker: Homepage ● 410 words on the homepage ● Email is our top word with a usage count of 13, followed by twitter, link, live, pinterest, apps, google, share facebook with a usage count of 11 ● Pinterest google, twitter pinterest, google email, facebook twitter, and link facebook are the top two word phrases with a usage count of 11 ● Pinterest google email, link facebook twitter, twitter pinterest google, facebook twitter pinterest are the top three word phrases with a usage count of 11 as well
- 18. Keyword Density Checker: Top Post ● Walk the Moon is the post with the most views ● 1223 words on this page ● Walk is the top word with a usage count of 12, followed by moon with a usage count of 11 ● Press restart is the top two word phrase with a usage count of 5, followed by nick petricca, and restart tour with a usage count of 4 ● Press restart tour is the top three word phrase with a usage count of 4, followed by Pinterest google email, twitter pinterest google, facebook twitter pinterest, and link facebook twitter with a usage count of 3
- 19. Keyword Density Checker: Top Post #2 ● #MusicMonday is our second most viewed post ● 485 words on this page ● Music has the highest word count being at 10, followed by live, album, song, musicmonday with a usage count of 7 ● All the two word phrases have the same usage word count of 3 ● As well as all the three word phrases have the same usage count of 3
- 20. Google Indexing Status ● Our blog was indexed 7 times, resulting in one click ● Many of our pages kept getting excluded due to robot.txt
- 21. Google Analytics
- 22. Google Analytics
- 23. Google Analytics
- 24. Google Analytics
- 25. Google Analytics
- 26. Social Media Platforms: Metrics ● We have two separate twitter accounts, for the music of the day account we are following 26 people, and currently have 20 followers, with 7 posts all with bitly links to posts on the Music of the day blog. Collectively we have 10 likes and 2 retweets along all of the 7 posts ● For Experience Live! We are following 19 people, and currently have 16 followers, with 4 total posts, and 2 retweeted posts with only one posts utilizing a bitly link. Collectively, this page has 2 likes and no retweets
- 27. Social Media Platforms: Management Tools For our social media platforms, we use SumAll to track the frequency of our tweets and the responses to them. Seeing as we have just launched the Twitter accounts not that long ago, and are still in the process of developing them fully, activity is still low, but we are seeing growth everyday. SumAll is going to be our most useful tool in tracking our social media progress as it gives daily and weekly briefs as to how many tweets were tweeted, how many likes and retweets it has received, how many people it reached, and how many followers were gained when.
- 28. Social Media: Influencers ● On the Music of the Day account we have followed a few influencers that are relevant to the topics on the blog such as Live Nation, World Music Awards, Video Music Awards, American Music Awards, Amazon Music, iHeart Radio, Apple Music, Coachella, YouTube Music, and Billboard Music Awards ● On the Experience Live account we follow influencers such as LIVE music blog, Rolling Stone, Billboard, Concert Blogger, The Fillmore Silver Spring, Baltimore Soundstage, 9:30 Club, The Anthem DC, Miss Reminisce, Nick Tirrell, Andy Ackroyd, Amongst Thieves, and 4 Door Theatre
- 29. Social Media: #Hashtags Our hashtags on the Music of the Day account vary from post to post so it stays relevant to the content consistently we use #mkt208, the names of the songs/albums, as well as the artists the post is related to, and #music
- 30. Social Media: #Hashtags Our hashtags on the Experience Live! Account are mainly the same two throughout the posts, #mkt208, #5SOS3, and #5secondsofsummer
- 31. Conversion Our blog had 38 total goal completions. ● 21 users spent more than two minutes on our blog ● 17 users viewed more than 3 pages in one session on our blog
- 32. Summary ● The fact that we were able to gain new viewers as our blog posts went on was definitely one thing that went well, but also something that hurt us; we were able to gain new viewers but couldn’t get a lot of returning visitors ● The twitter pages were a huge help for directing new traffic to our site and certain blog posts in particular
- 33. Summary: Recommendations ● Our blog was consistently uploading new posts, but I believe that more than one-two posts a week would’ve helped us a lot. Towards the end Music of the Day was the only part of the blog uploading new content ● Using our twitter accounts in between posts, alot of our tweets were based around our newest blog posts, but we could’ve been more active on the twitter in between the posts, talking to our followers, trying to gain more followers, interacting with more relevant hashtags, etc
Editor's Notes
- #4: Riley is a 22 year old full time student at Towson University, a part time receptionist and is completing her senior internship for school. She is a first generation college student with 5 brothers and sisters. She is single and resides in the Baltimore County area. Her top 4 characteristics are Admirable, Hardworking, Well-rounded, and clever. Personality wise she is neither more intorverted or extroverted, more of a thinker than a feeler, always always follows her intuition,and she isnt judgemental but more so perceiving. She prefers for her life to be more so planned out but still wants some spontaneous moments to spice things up sometimes. Her motivations consist of success, fear, growth, power, and social… with success, growth, and power being her top three motivaters. She is a consistant customer of Target, Fashion Nova, which tend to be more price friendly places, as well as her monthly apple music subscription. The best way to reach and advertise to her is through online and social media channels.
- #21: Robot.txt communicate with crawlers to not index any part of the site or page
- #22: Between February 5th and April 23rd, our blog has collected 722 pageviews. The average session is about 3 and a half minutes with visitors looking through 2-3 pages. Over 82% of our viewers were new, while 17% were returning viewers. We have a bounce rate of 42%, which is good, since it means that over half of our viewers actually stay on the blog.
- #23: Gender and age group of the viewers that allowed us to view such information showed that 13.6% of our viewers were between the ages of 18-24 and 16% were male.
- #24: 28.8% of our total users, 6.4% of our viewers are music lovers, the highest category of interests.
- #25: Recorded cities of our viewers
- #26: Almost half of our views are from referrals, the top 5 listed here. Referrals other than that are from us clicking back to the blog while developing our reports, so they have no real meaning in terms of viewer acquisition. Our social media acquisition has come from Blogger and Twitter.