Final SAS pitch
0 likes1,249 views
The document discusses Amy Tyler's observations of supermarket customers and ideas for different types of shopping trolleys. It notes that supermarkets see customers purchasing items for birthdays, graduations, dates, lunches and flowers for different occasions. It also lists characteristics of young, old, decisive, indecisive, dieting and indulging customers. Amy then proposes designs for mature, decisive, indulging and dieting trolleys with features catering to each type of customer.
Final SAS pitch
- 2. AMY TYLER
- 3. AMY TYLER
- 6. AMY TYLER “supermarkets see it all”
- 8. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS
- 9. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS
- 10. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS
- 11. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS -‘MAKE-UP’ FLOWERS
- 12. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS -‘MAKE-UP’ FLOWERS -BREAK UP FLOWERS
- 13. AMY TYLER what do the customers really want?
- 14. AMY TYLER 1. overhear arguments
- 15. AMY TYLER 2. fun
- 16. AMY TYLER
- 17. AMY TYLER young
- 19. AMY TYLER young old decisive
- 20. AMY TYLER young old decisive indecisive
- 21. AMY TYLER young old decisive indecisive dieter
- 22. AMY TYLER young old decisive indecisive dieter indulgers
- 24. AMY TYLER old
- 25. AMY TYLER -support for walking
- 26. AMY TYLER -support for walking -lightweight; easy to push
- 27. AMY TYLER -support for walking -lightweight; easy to push -glasses to help vision and difficulty seeing the products
- 28. AMY TYLER
- 30. AMY TYLER decisive {IN A HURRY}
- 31. AMY TYLER -flag for high visibity
- 32. AMY TYLER -flag for high visibity -lightweight wheels for high speeds
- 33. AMY TYLER -flag for high visibity -lightweight wheels for high speeds -sat nav for easy navigation to products
- 34. AMY TYLER
- 37. AMY TYLER -lightweight wheels so its easy to push
- 38. AMY TYLER -lightweight wheels so its easy to push -massive basket for easy filling
- 39. AMY TYLER -lightweight wheels so its easy to push -massive basket for easy filling -longer handles for tummy room
- 40. AMY TYLER
- 42. AMY TYLER DIETER
- 43. AMY TYLER -heavy wheels for a workout on the shop
- 44. AMY TYLER -heavy wheels for a workout on the shop -calorie counter for monitoring
- 45. AMY TYLER -heavy wheels for a workout on the shop -calorie counter for monitoring -small basket to resist temptation
- 46. AMY TYLER
- 47. AMY TYLER #sas14