SlideShare a Scribd company logo
Finding and Acquiring Photos


                     October 31, 2012
What tactics and sites do you use to
    find and acquire photos?

      Submit your answer 
Housekeeping


   Submit questions throughout on the right hand side
    in the chat box

   Resources and presentation will be in Dropbox

   Teresa Gorman, @gteresa, tgorman@npr.org




                                                         3
4
What We’ll Talk About Today
I. Be a photo editor: questions to ask while
finding and choosing images

II. 6 strategies to build your photo library

III. Don’t fall for these online photo myths




                                               5
Questions to ask:




            Remember this?




                             6
Practical Ways To Approach Visual Storytelling
 What is the best way to represent my story —
  single image, slideshow, audio slideshow,
  video, graphic
 What are my resources?
 Think of the visuals from the beginning of your
  reporting




                                                    7
More Questions to Ask Before Using a Photo
   Which image best conveys the important elements of
    the story
   Be ready to argue the editorial relevance of each
    frame.
    What aspects of the image best convey the story to
    the reader?
   Captions should add editorial relevance to the image,
    not justify the use of the image




                                                            8
Questions to Ask Before Using a Photo
   What is the best visual aspect of the story? Are there
    images that illustrate this?
   Which image best conveys the important elements of
    the story
   Argue the editorial relevance of each frame. What
    aspects of the image best convey the story to the
    reader
   Captions should add editorial relevance to the image,
    not justify the use of the image
   Does the photo follow journalism principles?

                                                             9
II. Think Long Term: Create a Photo Library




                               Photo via Flickr/Ozyman
                                                         10
Think Long Term: Create a Photo Library

   Save your photos
   Follow good captioning practices
   Share with your coworkers

  Some stations use: Flickr, Picasa, Dropbox,
  Lightroom, their own services.




                               Photo via Flickr/Ozyman
                                                         11
6 Strategies to Fill Your Photo Library




                                Photo via Flickr/ Eva Ekeblad
                                                                12
1. Subscription Services
Good for:
 Can use for specific news events
 Resource for higher quality photos

Keep in mind:
 Make sure to use photos in the right context
 May not be able to share on social media
  (review your contract)


                                                 13
2. Make Photos Yourself




                          NPR’s David Welna in Cleveland, Ohio.
                                                         14
                          Photo by WCPN ideastream’s Brian Bull
You are your own best source of photos

Good for:
 Fewer rights questions
 Fewer questions about accuracy


Keep in mind:
 Practice, with your phone and/or camera
 Ask your colleagues to also take photos

                                            15
3. Partnerships




                  Photo by Flickr User Lady/Bird, CC
                                               16
Partnerships

Good for:
 Utilizing limited resources wisely
 Expanding reach
 Using your strengths
Keep in mind:
 Be clear about where and how you use
  photos in a partnership

                                         17
Partnerships: Places to start
1. Volunteers
2. Universities
3. Local media
4. Local bloggers
5. Photo meetups
6. Amateur photographers




                                18
Example: WVXU




                19
WVXU
   “Win win all around”

   Short and long-term
    • Built up photo library


   Used volunteer
    photog for special
    events, stock
    photography




                               20
4. Creative Commons




           Photo used with Creative Commons license, via karindalziel
                                                                        21
Creative Commons/ Flickr

Good for:
 Budget friendly
 ‘Creative’ photos

Keep in mind:
 Be careful about licenses
 Be clear in caption about where it is from
 Always have the correct byline

                                               22
1.   "Attribution" license – symbolized as “BY”

1.   “Non-Commercial" license – symbolized as “NC”

2.   “No Derivatives” – symbolized as “ND”

1.   “ShareAlike” – symbolized as “SA”


                                                     23
NPR uses this:

   "Attribution" license – symbolized as “BY”
    • You must attribute the photo to the source


   “Non-Commercial" license – symbolized as “NC”




                                                    24
Other:

   “No Derivatives” – symbolized as “ND”

   Means that you can’t crop a photo or edit it




                                                   25
Other:

   “ShareAlike” – symbolized as “SA”

    Means you license your new creation under the
    same Creative Commons ShareAlike license.




                                                    26
http://search.creativecommons.org/




                                     27
5. Hand Outs 2.0




     Spc. Morgan Chami, a Dayton, Ohio, native shakes the paw of Perro, a military working dog, after her reenlistment
     ceremony July 20 at Camp Nathan Smith, Afghanistan. Photo by Spc. Matt Kuzara, DVIDS via Flickr, CC.

                                                                                                                         28
Handouts 2.0

Good for:
 Budget friendly
 ‘Creative’ photos, out-of-date

Keep in mind:
 Be clear in caption about where it is from
 This is usually press, so take with a grain
  of salt
                                                29
Hand Outs 2.0: Some Examples
   City of Boston Archives:
    http://www.flickr.com/photos/cityofbostonarchives/
   Defense Visual Information Dept:
    http://www.flickr.com/photos/dvids
   National Gallery of Art:
    https://images.nga.gov/en/page/show_home_page.h
    tml
   National Park Service:
    http://www.nps.gov/photosmultimedia/photogallerie
    s.htm
                                                         30
Hand Outs 2.0: Some Examples

More here:
http://bit.ly/handoutexamples


Add your own examples and resources!




                                       31
6. The Crowd




               By Flickr user
               ke0112, CC
                                by Flickr user tyle_r,
                                CC                       32
6a: Search




             33
Search!




          34
The Crowd

 Twitter.com/search

 Facebook.com/search

 Instagram -web.stagram.com/, statigr.am/

 Flickr.com/search/advanced

 Reddit.com




                                         35
The Crowd: Verifying Photos Online




         Too good to be true?




                                     36
The Crowd: Verifying Photos Online




                                     37
The Crowd: Verifying Photos Online




         Too good to be true?
             It probably is.



                                     38
The Crowd: Verifying Photos Online




                                     39
The Crowd: Verifying Photos Online
But not always




                                     40
The Crowd: Verifying Photos Online

 Use   your news judgment
 Examine the weather   and season in photo
 Check clothes/building/vehicles in   photo
 Who uploaded it? Message/Call      them
 http://images.google.com/

 http://tineye.com


                                               41
The Crowd: Verifying Photos Online




                                     42
The Crowd: Verifying Photos Online




                                     43
The Crowd: Ask


                 Ask
 Create community around photos
 Include listeners and readers in news
  coverage




                                          44
Example: Breaking News




                         45
Example: Long Term
 Photo of the day series




 Sue Washburn heading out to the osprey nest off the Oswegatchie Flow in
 Wanakena. Photo: Kristin Rehder. Via NCPR.org


                                                                           46
Example: North Country Public Radio
   Community: Started in 2005, has become self-
    sustaining
   “Better quality eyeballs, ” Dale Hobson, web manager,
    says.
      Lower bounce rate
      More page views per visit
      Often most popular feature on NCPR’s Facebook
       page



                                                        47
Don’t fall for these online photo myths




                              Picture via Picture Perfect Pose on Flickr   48
Three Myths About Using Photos Online

1.It's
     okay to use anything
 that's online as long as I
 give credit, because it is
 public.


                                        49
Three Myths About Using Photos Online

1. It's okayto use anything that's online as
  long as I give credit.




                                               50
Three Myths About Using Photos Online

2. It's okay to use something
if I asked for permission and
didn't get a response, or
don’t know who took a
photo.

                                        51
Three Myths About Using Photos Online

1. It's okay to use anything that's online as
   long as I give credit.
2. It's okay to use something if I asked for
   permission and didn't get a response, or
   don’t know who took a photo.




                                                52
Three Myths About Using Photos Online

3. It's okay to use
anything as long as I'm
not making any money
off of it.

                                        53
Three Myths About Using Photos Online

1. It's okay to use anything that's online as
   long as I give credit.
2. It's okay to use something if I asked for
   permission and didn't get a response, or
   don’t know who took a photo.
3. It's okay to use anything as long as I'm
   not making any money off of it.


                                                54
Three Myths About Using Photos Online




                                  Photo via Flickr User Thomas Hawk
                                                            55
Questions?
Your Assignment
 Search for two images to accompany two
  stories
   Keep in mind last week’s photo lessons
 Caption each image and email them
  to dseditorial@npr.org
 Put your station call letters (ex: WLRN) in the
  subject line



                                                    57

More Related Content

PDF
Paula bray presentation
PDF
Planning, Directing, and Editing Successful Video Projects (part 1)
PDF
Red Bull Radio Rooftops Party Case Study
PPTX
Pinterest presentation virtual conference 0412
PDF
Growing Your Business with Social Media
PPTX
Radio and TV packaging tips
PPT
How to develop and deliver your content strategy
PPTX
ABTOF Social Media session Tuesday 24.04.12
Paula bray presentation
Planning, Directing, and Editing Successful Video Projects (part 1)
Red Bull Radio Rooftops Party Case Study
Pinterest presentation virtual conference 0412
Growing Your Business with Social Media
Radio and TV packaging tips
How to develop and deliver your content strategy
ABTOF Social Media session Tuesday 24.04.12

What's hot (13)

PDF
Content Creation Strategies for Nonprofits
PPTX
Photo credits
PDF
Transparency is the New Black
PDF
53 Ways to Engage via Social Media
PPTX
Ded digital ready social media sept 12 all ff and ct
PPT
Secrets of the Remix Mashup YouTube Gen 2015
PPTX
The Art & Folly of Visual Social Media
PDF
MPub: Intro to Marketing Tactics & Principles
PPTX
Basic interviewing tips
PDF
Messages that Matter
PPTX
Emerging Platforms (Feb 2011)
PDF
Media kit-fall1-2011
PPTX
As media evaluation
Content Creation Strategies for Nonprofits
Photo credits
Transparency is the New Black
53 Ways to Engage via Social Media
Ded digital ready social media sept 12 all ff and ct
Secrets of the Remix Mashup YouTube Gen 2015
The Art & Folly of Visual Social Media
MPub: Intro to Marketing Tactics & Principles
Basic interviewing tips
Messages that Matter
Emerging Platforms (Feb 2011)
Media kit-fall1-2011
As media evaluation
Ad

Viewers also liked (7)

PPTX
Driving Online Donations: A Real-World Test
PPTX
Finding the Story, Image or Video You Need With Aggregation
PPTX
What Types of Local Stories Cause Engagement?
PPTX
Using social media to promote your station final
PPTX
Finding the Image, Story or Video You Need by Aggregating Content
PPTX
Events webinar
PDF
6 Ways Stations Can Use Callouts - Webinar
Driving Online Donations: A Real-World Test
Finding the Story, Image or Video You Need With Aggregation
What Types of Local Stories Cause Engagement?
Using social media to promote your station final
Finding the Image, Story or Video You Need by Aggregating Content
Events webinar
6 Ways Stations Can Use Callouts - Webinar
Ad

Similar to Finding and Acquiring Photos (20)

PDF
Finding and using (legally permitted) photos
PDF
How to use photos to improve the user experience
PDF
Week 5 Photos
PDF
Flickr Commons: Open licensing and the future for collections
PDF
Basic Digital Photography
PDF
Better Digital Photography
PPT
Flickr And New Media Literacy
PPTX
Ales204 - Lecture 20 Part 2 - Creative Commons and Copyright - 2012
PDF
Platform 10.12 Tech updates
PPTX
Flickrppt
PPTX
Lecture 20: Creative Commons & Copyright
PPTX
PPTX
Social Media for Photojournalists
PDF
1 page guides
PDF
Flickr for the Cultural and Heritage Sectors
PPT
Task 11 group one - photo sharing
PPT
Digital Ethics and Creative Commons
PDF
Open Content
PPTX
Copy Image Content for Free
PDF
Intro to Flickr ALA presentation for BFS by vivian evans 17th aug 2012
Finding and using (legally permitted) photos
How to use photos to improve the user experience
Week 5 Photos
Flickr Commons: Open licensing and the future for collections
Basic Digital Photography
Better Digital Photography
Flickr And New Media Literacy
Ales204 - Lecture 20 Part 2 - Creative Commons and Copyright - 2012
Platform 10.12 Tech updates
Flickrppt
Lecture 20: Creative Commons & Copyright
Social Media for Photojournalists
1 page guides
Flickr for the Cultural and Heritage Sectors
Task 11 group one - photo sharing
Digital Ethics and Creative Commons
Open Content
Copy Image Content for Free
Intro to Flickr ALA presentation for BFS by vivian evans 17th aug 2012

More from Eric Athas (20)

PPTX
What we learned at ONA 14
PPTX
Instagram callout best practices
PPTX
Listening sessions
PPTX
Think Audience First For Your Next Big Thing
PPTX
Four Ways The Brian Lehrer Show Gives Their Shows Digital Love
PDF
How to grow an audience on social media from scratch, with NPR Code Switch's ...
PPTX
What We Can Learn From 'LobbyingMissouri.Org'
PPTX
How to make serious stories shareable on social media
PDF
Reddit at member stations
PPTX
9 Types of Local Stories That Cause Engagement
PPTX
How to Identify Sources and Stories on Social Media
PPTX
Make the Most of Your Facebook Page
PDF
NPR Knight Writing for the Web June 2013
PPTX
The Elements of a Good Headline
PPTX
How to Identify and Track Your Social Community
PDF
Phoneography, by KPCC's Grant Slater
PDF
Instagram Lecture by KPCC's Grant Slater
PDF
Visualizing Public Radio
PPTX
Making the Most of Your Station Facebook Page
PDF
Writing for the web april 2013
What we learned at ONA 14
Instagram callout best practices
Listening sessions
Think Audience First For Your Next Big Thing
Four Ways The Brian Lehrer Show Gives Their Shows Digital Love
How to grow an audience on social media from scratch, with NPR Code Switch's ...
What We Can Learn From 'LobbyingMissouri.Org'
How to make serious stories shareable on social media
Reddit at member stations
9 Types of Local Stories That Cause Engagement
How to Identify Sources and Stories on Social Media
Make the Most of Your Facebook Page
NPR Knight Writing for the Web June 2013
The Elements of a Good Headline
How to Identify and Track Your Social Community
Phoneography, by KPCC's Grant Slater
Instagram Lecture by KPCC's Grant Slater
Visualizing Public Radio
Making the Most of Your Station Facebook Page
Writing for the web april 2013

Finding and Acquiring Photos

  • 1. Finding and Acquiring Photos October 31, 2012
  • 2. What tactics and sites do you use to find and acquire photos? Submit your answer 
  • 3. Housekeeping  Submit questions throughout on the right hand side in the chat box  Resources and presentation will be in Dropbox  Teresa Gorman, @gteresa, tgorman@npr.org 3
  • 4. 4
  • 5. What We’ll Talk About Today I. Be a photo editor: questions to ask while finding and choosing images II. 6 strategies to build your photo library III. Don’t fall for these online photo myths 5
  • 6. Questions to ask: Remember this? 6
  • 7. Practical Ways To Approach Visual Storytelling  What is the best way to represent my story — single image, slideshow, audio slideshow, video, graphic  What are my resources?  Think of the visuals from the beginning of your reporting 7
  • 8. More Questions to Ask Before Using a Photo  Which image best conveys the important elements of the story  Be ready to argue the editorial relevance of each frame.  What aspects of the image best convey the story to the reader?  Captions should add editorial relevance to the image, not justify the use of the image 8
  • 9. Questions to Ask Before Using a Photo  What is the best visual aspect of the story? Are there images that illustrate this?  Which image best conveys the important elements of the story  Argue the editorial relevance of each frame. What aspects of the image best convey the story to the reader  Captions should add editorial relevance to the image, not justify the use of the image  Does the photo follow journalism principles? 9
  • 10. II. Think Long Term: Create a Photo Library Photo via Flickr/Ozyman 10
  • 11. Think Long Term: Create a Photo Library  Save your photos  Follow good captioning practices  Share with your coworkers Some stations use: Flickr, Picasa, Dropbox, Lightroom, their own services. Photo via Flickr/Ozyman 11
  • 12. 6 Strategies to Fill Your Photo Library Photo via Flickr/ Eva Ekeblad 12
  • 13. 1. Subscription Services Good for:  Can use for specific news events  Resource for higher quality photos Keep in mind:  Make sure to use photos in the right context  May not be able to share on social media (review your contract) 13
  • 14. 2. Make Photos Yourself NPR’s David Welna in Cleveland, Ohio. 14 Photo by WCPN ideastream’s Brian Bull
  • 15. You are your own best source of photos Good for:  Fewer rights questions  Fewer questions about accuracy Keep in mind:  Practice, with your phone and/or camera  Ask your colleagues to also take photos 15
  • 16. 3. Partnerships Photo by Flickr User Lady/Bird, CC 16
  • 17. Partnerships Good for:  Utilizing limited resources wisely  Expanding reach  Using your strengths Keep in mind:  Be clear about where and how you use photos in a partnership 17
  • 18. Partnerships: Places to start 1. Volunteers 2. Universities 3. Local media 4. Local bloggers 5. Photo meetups 6. Amateur photographers 18
  • 20. WVXU  “Win win all around”  Short and long-term • Built up photo library  Used volunteer photog for special events, stock photography 20
  • 21. 4. Creative Commons Photo used with Creative Commons license, via karindalziel 21
  • 22. Creative Commons/ Flickr Good for:  Budget friendly  ‘Creative’ photos Keep in mind:  Be careful about licenses  Be clear in caption about where it is from  Always have the correct byline 22
  • 23. 1. "Attribution" license – symbolized as “BY” 1. “Non-Commercial" license – symbolized as “NC” 2. “No Derivatives” – symbolized as “ND” 1. “ShareAlike” – symbolized as “SA” 23
  • 24. NPR uses this:  "Attribution" license – symbolized as “BY” • You must attribute the photo to the source  “Non-Commercial" license – symbolized as “NC” 24
  • 25. Other:  “No Derivatives” – symbolized as “ND”  Means that you can’t crop a photo or edit it 25
  • 26. Other:  “ShareAlike” – symbolized as “SA” Means you license your new creation under the same Creative Commons ShareAlike license. 26
  • 28. 5. Hand Outs 2.0 Spc. Morgan Chami, a Dayton, Ohio, native shakes the paw of Perro, a military working dog, after her reenlistment ceremony July 20 at Camp Nathan Smith, Afghanistan. Photo by Spc. Matt Kuzara, DVIDS via Flickr, CC. 28
  • 29. Handouts 2.0 Good for:  Budget friendly  ‘Creative’ photos, out-of-date Keep in mind:  Be clear in caption about where it is from  This is usually press, so take with a grain of salt 29
  • 30. Hand Outs 2.0: Some Examples  City of Boston Archives: http://www.flickr.com/photos/cityofbostonarchives/  Defense Visual Information Dept: http://www.flickr.com/photos/dvids  National Gallery of Art: https://images.nga.gov/en/page/show_home_page.h tml  National Park Service: http://www.nps.gov/photosmultimedia/photogallerie s.htm 30
  • 31. Hand Outs 2.0: Some Examples More here: http://bit.ly/handoutexamples Add your own examples and resources! 31
  • 32. 6. The Crowd By Flickr user ke0112, CC by Flickr user tyle_r, CC 32
  • 34. Search! 34
  • 35. The Crowd  Twitter.com/search  Facebook.com/search  Instagram -web.stagram.com/, statigr.am/  Flickr.com/search/advanced  Reddit.com 35
  • 36. The Crowd: Verifying Photos Online Too good to be true? 36
  • 37. The Crowd: Verifying Photos Online 37
  • 38. The Crowd: Verifying Photos Online Too good to be true? It probably is. 38
  • 39. The Crowd: Verifying Photos Online 39
  • 40. The Crowd: Verifying Photos Online But not always 40
  • 41. The Crowd: Verifying Photos Online  Use your news judgment  Examine the weather and season in photo  Check clothes/building/vehicles in photo  Who uploaded it? Message/Call them  http://images.google.com/  http://tineye.com 41
  • 42. The Crowd: Verifying Photos Online 42
  • 43. The Crowd: Verifying Photos Online 43
  • 44. The Crowd: Ask Ask Create community around photos Include listeners and readers in news coverage 44
  • 46. Example: Long Term Photo of the day series Sue Washburn heading out to the osprey nest off the Oswegatchie Flow in Wanakena. Photo: Kristin Rehder. Via NCPR.org 46
  • 47. Example: North Country Public Radio  Community: Started in 2005, has become self- sustaining  “Better quality eyeballs, ” Dale Hobson, web manager, says.  Lower bounce rate  More page views per visit  Often most popular feature on NCPR’s Facebook page 47
  • 48. Don’t fall for these online photo myths Picture via Picture Perfect Pose on Flickr 48
  • 49. Three Myths About Using Photos Online 1.It's okay to use anything that's online as long as I give credit, because it is public. 49
  • 50. Three Myths About Using Photos Online 1. It's okayto use anything that's online as long as I give credit. 50
  • 51. Three Myths About Using Photos Online 2. It's okay to use something if I asked for permission and didn't get a response, or don’t know who took a photo. 51
  • 52. Three Myths About Using Photos Online 1. It's okay to use anything that's online as long as I give credit. 2. It's okay to use something if I asked for permission and didn't get a response, or don’t know who took a photo. 52
  • 53. Three Myths About Using Photos Online 3. It's okay to use anything as long as I'm not making any money off of it. 53
  • 54. Three Myths About Using Photos Online 1. It's okay to use anything that's online as long as I give credit. 2. It's okay to use something if I asked for permission and didn't get a response, or don’t know who took a photo. 3. It's okay to use anything as long as I'm not making any money off of it. 54
  • 55. Three Myths About Using Photos Online Photo via Flickr User Thomas Hawk 55
  • 57. Your Assignment  Search for two images to accompany two stories Keep in mind last week’s photo lessons  Caption each image and email them to dseditorial@npr.org  Put your station call letters (ex: WLRN) in the subject line 57

Editor's Notes

  • #5: I want to jump in here. Photos draw people in, are a valuable storyteller and can be that one thing that causes someone to click on your story on Facebook or on your site. As we talk, keep in mind that just like making photos, finding them online can take time and practice. This isn’t a quick fix
  • #21: Have tabs open with some examples
  • #22: Speaking of Flickr…
  • #26: Explain the different licenses,
  • #27: Explain the different licenses,