What we learned at ONA 14
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1. The document summarizes 10 things that were learned at the Online News Association conference in October 2014. Attendees learned that audiences are mobile, journalists like Twitter but more people are on Facebook, and media companies are making money through in-person events. Other learnings included the importance of understanding different roles in the newsroom, having a team for social media, looking at metrics beyond pageviews, and being inspired by new things. A key message was that all organizations are experimenting and it's okay to fail.
What we learned at ONA 14
- 1. What We Learned at the Online News Association Conference October 2014
- 2. 2 Submit questions on the right Tweet with #PubTraining Video and list will be on ds.npr.org
- 3. 3 #PubMedia at #ONA14
- 4. 10 Things We Learned at ONA 4
- 5. 1. Our audiences are on mobile 5 by Robert Scoble, Flickr #pubtraining
- 6. 6 Do a self-audit: Interact with 5 stories in different scenarios, on different devices, and at different times - Via Amy Webb’s 10 Tech Trends for Journalists bit.ly/10techtrends7
- 7. 2. Journalists like Twitter. But more people are on Facebook 7 By Jennifer Conley, Flickr CC #pubtraining
- 8. Tips for journalists to use Facebook: 8 media.fb.com (yes, the algorithm makes other journalists frustrated, too) via OPB’s Rebecca Galloway @rebeccarrg
- 9. 3. Invite the audience into your editorial process #pubtraining 9
- 10. What is your audience curious about? 10 Ask them! Go to curiouscity.wbez.org
- 11. 11 4. IRL is in #pubtraining
- 12. Media companies are making money, and building relationships with their audiences, by throwing in-real-life 12 events presented by KQED’s Olivia Allen-Price @oallenprice bit.ly/irlatona
- 13. 5. Learn each other’s language 13 By Egidio Maurizio, Flickr CC #pubtraining
- 14. 14 Knowing the lingo of the different positions in the newsroom can help collaboration work better, even if we don’t all learn how to code. bit.ly/learncodinglanguages via NPR’s Emily Bogle @emily_bogle
- 15. 15 Dave Mistich West Virginia Public Broadcasting @DaveMistich
- 16. 6. You can’t do social alone 16 By Scallop Holden, Flickr CC #pubtraining
- 17. 17 Maria Murriel WLRN, Miami @MariaMurriel
- 18. 7. Pageviews are not the only metric 18 By Yuko Honda, Flickr CC we should look at #pubtraining
- 19. 19 Tory Starr PRI’s The World @ToryStarr3
- 20. 8. Keep your eyes on chat apps and 20 #coldsnaps from the Washington Post ‘ephemeral content’ #pubtraining
- 21. 9. Seek inspiration from something new 21 By Hoser Dude, Flickr CC #pubtraining
- 22. 10. We’re all experimenting. 22 By my snapps, Flickr CC It is ok to fail. And no one has the answers. via Laura Wingard, KPBS @laura_wingard #pubtraining
- 23. 23 11. And don’t forget the cheezeborgers in Chicago 11. Chicago has some pretty good doughnuts
- 24. 24 Questions? tgorman@npr.org @gteresa
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