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Business Information
                Internet vs. Databases




                      Benton Library Media Center
Thursday, October 1, 2009
LET’S TRY GOOGLE!
                                 google.com




Thursday, October 1, 2009
EVALUATING INFORMATION




  “Wrong”                            “Right”
 Information                      Information




Thursday, October 1, 2009
EVALUATING THE INTERNET




Thursday, October 1, 2009
Is the website backed by experts?

                                                                      Can you determine the
                                                                      authors of the website?




      Is the website commerical
          or non-commercial?
     Image: “dot com” by Thomas Hawk via Flickr under a CC-license.


Thursday, October 1, 2009
Is the information verifiable elsewhere?

                                                                                        Is the information
                                                                                       backed by sources?




           Is the information
        relevant to your topic?
     Images: “IT everywhere #31” by Paul the Wine Guy via Flickr under a CC-license.
             “Smack in the middle” by ogimogi via Flickr under a CC-license.

Thursday, October 1, 2009
Is the information up-to-date?

                                                                                                       Does the website
                                                                                                   present new information?




      Can you tell when the
   information was published?
     Images: “#1 New MacBook” by Mikael Miettinen via Flickr under a CC-license.
 “2009-07-09 What Day Is It?” by RG of CS-taking a bit of a break via Flickr under a CC-license.

Thursday, October 1, 2009
Is the information comprehensive?

                                                                      Is there a clear bias
                                                                    for a single viewpoint?




   Is the information presented
    objectively (when needed)?
    Images: “Chain” by waffler via Flickr under a CC-license.
  “Load or unload” by Pulpolux !!! via Flickr under a CC-license.

Thursday, October 1, 2009
HOW TO USE GOOGLE
                             ADVANCED SEARCH
                                  google.com




Thursday, October 1, 2009
WHAT IS A DATABASE?
                            search engine for printed publications
        scholarly journals                            popular magazines




                newspapers                              other content




Thursday, October 1, 2009
DATABASES vs THE INTERNET
                academic content                                                                                  varied content

                                                                                VS

                     updated daily                                                                        updated irregularly
                                                                                VS
                   peer reviewing                                                                        little or no reviewing
                     of articles                                                                                of websites

                            PEER REVIEW
                                                                                VS

                                          Images: “049”, “Fresh from the Still”, “question mark ?”, “What ?” , “Question
                                          mark” via Flickr, under a CC-license.

Thursday, October 1, 2009
bentonmediacenter.ning.com




Thursday, October 1, 2009
NEED A PASSWORD?

       click on the image of keys




                                  password: bentonlibrary
Thursday, October 1, 2009

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Finding Business Information

  • 1. Business Information Internet vs. Databases Benton Library Media Center Thursday, October 1, 2009
  • 2. LET’S TRY GOOGLE! google.com Thursday, October 1, 2009
  • 3. EVALUATING INFORMATION “Wrong” “Right” Information Information Thursday, October 1, 2009
  • 5. Is the website backed by experts? Can you determine the authors of the website? Is the website commerical or non-commercial? Image: “dot com” by Thomas Hawk via Flickr under a CC-license. Thursday, October 1, 2009
  • 6. Is the information verifiable elsewhere? Is the information backed by sources? Is the information relevant to your topic? Images: “IT everywhere #31” by Paul the Wine Guy via Flickr under a CC-license. “Smack in the middle” by ogimogi via Flickr under a CC-license. Thursday, October 1, 2009
  • 7. Is the information up-to-date? Does the website present new information? Can you tell when the information was published? Images: “#1 New MacBook” by Mikael Miettinen via Flickr under a CC-license. “2009-07-09 What Day Is It?” by RG of CS-taking a bit of a break via Flickr under a CC-license. Thursday, October 1, 2009
  • 8. Is the information comprehensive? Is there a clear bias for a single viewpoint? Is the information presented objectively (when needed)? Images: “Chain” by waffler via Flickr under a CC-license. “Load or unload” by Pulpolux !!! via Flickr under a CC-license. Thursday, October 1, 2009
  • 9. HOW TO USE GOOGLE ADVANCED SEARCH google.com Thursday, October 1, 2009
  • 10. WHAT IS A DATABASE? search engine for printed publications scholarly journals popular magazines newspapers other content Thursday, October 1, 2009
  • 11. DATABASES vs THE INTERNET academic content varied content VS updated daily updated irregularly VS peer reviewing little or no reviewing of articles of websites PEER REVIEW VS Images: “049”, “Fresh from the Still”, “question mark ?”, “What ?” , “Question mark” via Flickr, under a CC-license. Thursday, October 1, 2009
  • 13. NEED A PASSWORD? click on the image of keys password: bentonlibrary Thursday, October 1, 2009