Finding Your Voice 
& learning to follow your gut 
by Tara Hunt 
@missrogue
Ignoring pressure to fit into someone 
else’s expectations.
Being your authentic self
this is not an easy task… 
@missrogue
“She just needs to work on her confidence.” 
– your mother, your eighth grade teacher, your first manager, your boyfriend… 
you name it.
on Confidence: 
“Scientists at Cold Spring Harbor Laboratory 
(CSHL) have found that confidence is actually a 
measureable quantity, and not reserved just for 
humans.” 
– 2014 Study on Confidence as it relates to the orbitofrontal cortex. 
http://www.sciencedaily.com/releases/2014/09/140918121438.htm
where do you lie on this continuum? 
most confident 
! 
decision 100% 
made 
! 
least confident 
! 
more 
information 
needed for 
decision 
!
there is nsoo m uschh mootrivtataiogn,e s o olitft lem timoet…ivation 
@missrogue
Daily Schedule (for a single woman): 
! 
5:30am - get to the gym!!! 
6:30am - makeup/hair/perfect outfit 
7:15am - make a good breakfast, clean up 
7:30am - leave for the office, so I arrive earlier 
than my male colleagues 
8:30am - shoot, I’m not the first one in…boss 
has already left a message 
12:00pm - lunch at my desk… 
8:00pm - okay, I’ll take the rest of this work home 
…it’s not safe to stay later. 
9:00pm - shoot, I didn’t take anything out this 
morning to prepare for tonight 
9:45pm - guiltily eating takeout while working, 
which means I need to workout even harder tomorrow 
11:45pm - read email from parents that say they are 
upset that I don’t call more often. Too late now. 
1:00am - tossing and turning with guilt-dreams.
There’s lots expected of us… 
• nails perfect 
• hair perfect 
• makeup done - but make it 
look like we aren’t wearing 
any! 
• well-dressed 
• super smart 
• stay fit 
• look amazing in a bikini 
• be pretty 
• eat healthy 
• be able to scarf down huge 
burgers 
• give 150% at work 
• MBA or other advanced 
degree 
• attentive daughter 
• good friend 
• excellent lover 
• responsible adult 
• well-read 
• up to date on all things in 
my career field 
• great mom 
• clean house 
• lots of interesting hobbies 
• be cool! 
• be confident 
• be humble 
• play sports 
• like sports 
• don’t be too into sports, 
though 
• be cultured 
• be up on the latest trends 
• keep it together 
• smile and be positive!
https://www.youtube.com/watch?v=2TmscdapDHg 
Smile! 
@missrogue
And we also have a few special rules… 
• don’t wear too much 
makeup 
• don’t walk alone at night 
• don’t wear provocative 
clothing 
• don’t date too many 
people 
• don’t not date people 
• don’t get emotional 
• don’t be too logical 
• don’t be aggressive 
• don’t be passive 
• don’t cuss and swear 
• don’t be a prude 
• don’t be too loud 
• don’t be too quiet 
• don’t talk back 
• don’t brag 
• don’t talk about your 
accomplishments 
• don’t take photos of 
yourself in sexy 
situations 
• be careful online…in fact, 
just take everything down 
because if you are using 
the web, you are just 
asking for someone to 
post your naked photos 
online 
• hell, if you put yourself 
out there in any way at 
all, you are pretty much 
just asking for trouble 
• oh…but remember, you 
are still expected to run 
the world and be better 
than your male 
counterparts.
https://www.youtube.com/watch?v=MlNUIIyDA_w 
Jay Smooth 
@missrogue
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
“Confidence is not, as we once believed, just feeling good 
about yourself… 
! 
“Confidence is a belief in one’s ability to succeed, a belief 
that stimulates action. In turn, taking action bolsters one’s 
belief in one’s ability to succeed. So confidence 
accumulates—through hard work, through success, and even 
through failure.” 
http://www.theatlantic.com/features/archive/2014/04/the-confidence-gap/359815/
“Say no!” 
“Say yes!” 
“Speak up!” 
“Lean in!” 
“Stop apologizing!” 
“Don’t get emotional!” 
“Keep your head down!” 
“Buck up!” 
“You are your own worst enemy!”
Every single day 
there are hundreds of 
messages aimed at 
us, telling us that we 
are not trying hard 
enough, not 
achieving enough, 
not being enough. 
! 
It’s so easy to lose 
our focus and 
certainty to self-doubt 
when so many 
around us - including 
our own families - 
question our paths. 
@missrogue
The best thing I ever did for 
my confidence was know this…
@missrogue
my map of mistakes + wins
Early team picture - riya.com
Mr. Arrington would come to regret this. ;)
Riya launch: 
Over 1 million photos uploaded in 
under 24 hours from over 20k sign 
ups. Done without advertising or 
traditional marketing/PR. Before we 
called it ‘social media’. 
! 
Riya was acquired by Google in 2009 
(became product search). 
@missrogue
Citizen Agency @missrogue
Public Speaking
Coworking Movement: 
Citizen Space and our efforts created 
a movement that birthed thousands 
of spaces for independents to work 
out of worldwide. 
! 
Sold Citizen Space in 2011. 
Citizen Space
then this happened…
Wrote a book - 7 languages
Citizen Space Expansion
13 City Karaoke Road Trip
Buyosphere
Buyosphere: 
Raised over $500,000 from friends/ 
family and angels over 3 years. Built 
3 iterations of a product (with one 
major pivot). Pitched on the 
TechCrunch Disrupt stage. Got tons 
of press (including InStyle 
Magazine’s clever click award). 
! 
Shut the site down this month. 
My struggle lives on the web
Justin Trudeau LPC Leadership Campaign: 
I’d never run social for a political campaign, but that didn’t stop me from 
saying yes! Justin won in a landslide with 80% of the popular vote. We 
attracted over 11,000 volunteers and broke fundraising records.
Lime foundry: 
Started with two others on the premise that 
we could create simple social content 
programs for partnership lime foundry 
clients. Had 4 clients, but the 
broke down. 
! 
Shut down after less than a year.
Toronto + MSLGROUP
But I still can’t answer the 
question: 
@missrogue
“Where do you see yourself in 5 years?” 
or 
“What do you want to be when you grow up?” 
– how about you?
the key: onlyness 
@missrogue
“Onlyness is that thing that 
only one individual can bring to a 
situation.” 
! 
Nilofer Merchant 
http://nilofermerchant.com/2013/01/17/onlyness-the-topic-and-the-talk-at-tedxhouston/
picscatter: a small representation of the amazing women I know
Our Onlynesses 
• Experiences 
• Histories 
• Personalities 
• Geographies 
• Training 
• Hobbies 
• Connections 
• Who we 
admire 
• Who has 
shaped us 
• Our families 
• Our ethics 
• Our work 
• Our level of 
confidence 
• Our dark 
sides 
• Our talents 
• and much 
much more…
“The thing about any of our aspirations or 
dreams is that they are always—as of yet— 
unproven. So of course this is impossible. To go 
towards a new future, action is the thing… 
! 
“If you wait for someone else to first give you 
permission to pursue a new direction, then you 
are, in effect, seeking permission to be yourself.” 
– Nilofer 
http://www.oprah.com/spirit/Nilofer-Merchant-Steps-to-Living-Your-Purpose#ixzz2TqxIj5Nv
Examples of women finding 
their onlyness
Hannah Hart https://www.youtube.com/watch?v=qTyotI3IHFQ
some awesome insight 
https://www.youtube.com/watch?v=3DsHuSU4Y5g
Lily Singh - !!Superwoman!!
Tavi Gevinson https://www.youtube.com/watch?v=6osiBvQ-RRg
chimamanda andachie nilofer merchant 
jane mcgonigal cindy gallop
What they have in common… 
@missrogue
1. They have embraced who they are + found 
their onlyness - their unique story. 
! 
3. They carved out their own definition of 
success. In fact, they’ve created it. 
! 
5. And though every single one of them has 
probably faced enormous self-doubt + push 
back, they went for it anyway.
We don’t have time to live 
by someone else’s 
definition of success… 
@missrogue
Stuff my parents think is important 
(not in particular order) 
1. Stability 
2. Buying a house 
3. Being debt free 
4. Being a good Mom 
5. Being happy
Stuff others think is important 
(not in particular order) 
1. The size of your bank account 
2. The awards/accolades you’ve won 
3. Your title + distinctions 
4. How many other people think you are important 
5. The power/influence you have
Stuff I think is important 
(not in particular order) 
1. Being challenged + growing constantly 
2. Collecting a diversity of experiences + meeting a 
diversity of new people 
3. Leaving the world a better place than I found it 
4. Living life to the fullest 
5. Being a good person
Finding your onlyness.
Redefining success on your own terms.
Championing those others who are 
finding their onlyness, too.
Tara Hunt 
@missrogue 
tara@tarahunt.com 
www.tarahunt.com 
@missrogue 
facebook.com/missrogue 
instagram.com/missrogue 
slideshare.com/missrogue 
youtube.com/sanfranrogue

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Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch

  • 1. Finding Your Voice & learning to follow your gut by Tara Hunt @missrogue
  • 2. Ignoring pressure to fit into someone else’s expectations.
  • 4. this is not an easy task… @missrogue
  • 5. “She just needs to work on her confidence.” – your mother, your eighth grade teacher, your first manager, your boyfriend… you name it.
  • 6. on Confidence: “Scientists at Cold Spring Harbor Laboratory (CSHL) have found that confidence is actually a measureable quantity, and not reserved just for humans.” – 2014 Study on Confidence as it relates to the orbitofrontal cortex. http://www.sciencedaily.com/releases/2014/09/140918121438.htm
  • 7. where do you lie on this continuum? most confident ! decision 100% made ! least confident ! more information needed for decision !
  • 8. there is nsoo m uschh mootrivtataiogn,e s o olitft lem timoet…ivation @missrogue
  • 9. Daily Schedule (for a single woman): ! 5:30am - get to the gym!!! 6:30am - makeup/hair/perfect outfit 7:15am - make a good breakfast, clean up 7:30am - leave for the office, so I arrive earlier than my male colleagues 8:30am - shoot, I’m not the first one in…boss has already left a message 12:00pm - lunch at my desk… 8:00pm - okay, I’ll take the rest of this work home …it’s not safe to stay later. 9:00pm - shoot, I didn’t take anything out this morning to prepare for tonight 9:45pm - guiltily eating takeout while working, which means I need to workout even harder tomorrow 11:45pm - read email from parents that say they are upset that I don’t call more often. Too late now. 1:00am - tossing and turning with guilt-dreams.
  • 10. There’s lots expected of us… • nails perfect • hair perfect • makeup done - but make it look like we aren’t wearing any! • well-dressed • super smart • stay fit • look amazing in a bikini • be pretty • eat healthy • be able to scarf down huge burgers • give 150% at work • MBA or other advanced degree • attentive daughter • good friend • excellent lover • responsible adult • well-read • up to date on all things in my career field • great mom • clean house • lots of interesting hobbies • be cool! • be confident • be humble • play sports • like sports • don’t be too into sports, though • be cultured • be up on the latest trends • keep it together • smile and be positive!
  • 12. And we also have a few special rules… • don’t wear too much makeup • don’t walk alone at night • don’t wear provocative clothing • don’t date too many people • don’t not date people • don’t get emotional • don’t be too logical • don’t be aggressive • don’t be passive • don’t cuss and swear • don’t be a prude • don’t be too loud • don’t be too quiet • don’t talk back • don’t brag • don’t talk about your accomplishments • don’t take photos of yourself in sexy situations • be careful online…in fact, just take everything down because if you are using the web, you are just asking for someone to post your naked photos online • hell, if you put yourself out there in any way at all, you are pretty much just asking for trouble • oh…but remember, you are still expected to run the world and be better than your male counterparts.
  • 15. “Confidence is not, as we once believed, just feeling good about yourself… ! “Confidence is a belief in one’s ability to succeed, a belief that stimulates action. In turn, taking action bolsters one’s belief in one’s ability to succeed. So confidence accumulates—through hard work, through success, and even through failure.” http://www.theatlantic.com/features/archive/2014/04/the-confidence-gap/359815/
  • 16. “Say no!” “Say yes!” “Speak up!” “Lean in!” “Stop apologizing!” “Don’t get emotional!” “Keep your head down!” “Buck up!” “You are your own worst enemy!”
  • 17. Every single day there are hundreds of messages aimed at us, telling us that we are not trying hard enough, not achieving enough, not being enough. ! It’s so easy to lose our focus and certainty to self-doubt when so many around us - including our own families - question our paths. @missrogue
  • 18. The best thing I ever did for my confidence was know this…
  • 20. my map of mistakes + wins
  • 21. Early team picture - riya.com
  • 22. Mr. Arrington would come to regret this. ;)
  • 23. Riya launch: Over 1 million photos uploaded in under 24 hours from over 20k sign ups. Done without advertising or traditional marketing/PR. Before we called it ‘social media’. ! Riya was acquired by Google in 2009 (became product search). @missrogue
  • 26. Coworking Movement: Citizen Space and our efforts created a movement that birthed thousands of spaces for independents to work out of worldwide. ! Sold Citizen Space in 2011. Citizen Space
  • 28. Wrote a book - 7 languages
  • 30. 13 City Karaoke Road Trip
  • 32. Buyosphere: Raised over $500,000 from friends/ family and angels over 3 years. Built 3 iterations of a product (with one major pivot). Pitched on the TechCrunch Disrupt stage. Got tons of press (including InStyle Magazine’s clever click award). ! Shut the site down this month. My struggle lives on the web
  • 33. Justin Trudeau LPC Leadership Campaign: I’d never run social for a political campaign, but that didn’t stop me from saying yes! Justin won in a landslide with 80% of the popular vote. We attracted over 11,000 volunteers and broke fundraising records.
  • 34. Lime foundry: Started with two others on the premise that we could create simple social content programs for partnership lime foundry clients. Had 4 clients, but the broke down. ! Shut down after less than a year.
  • 36. But I still can’t answer the question: @missrogue
  • 37. “Where do you see yourself in 5 years?” or “What do you want to be when you grow up?” – how about you?
  • 38. the key: onlyness @missrogue
  • 39. “Onlyness is that thing that only one individual can bring to a situation.” ! Nilofer Merchant http://nilofermerchant.com/2013/01/17/onlyness-the-topic-and-the-talk-at-tedxhouston/
  • 40. picscatter: a small representation of the amazing women I know
  • 41. Our Onlynesses • Experiences • Histories • Personalities • Geographies • Training • Hobbies • Connections • Who we admire • Who has shaped us • Our families • Our ethics • Our work • Our level of confidence • Our dark sides • Our talents • and much much more…
  • 42. “The thing about any of our aspirations or dreams is that they are always—as of yet— unproven. So of course this is impossible. To go towards a new future, action is the thing… ! “If you wait for someone else to first give you permission to pursue a new direction, then you are, in effect, seeking permission to be yourself.” – Nilofer http://www.oprah.com/spirit/Nilofer-Merchant-Steps-to-Living-Your-Purpose#ixzz2TqxIj5Nv
  • 43. Examples of women finding their onlyness
  • 45. some awesome insight https://www.youtube.com/watch?v=3DsHuSU4Y5g
  • 46. Lily Singh - !!Superwoman!!
  • 48. chimamanda andachie nilofer merchant jane mcgonigal cindy gallop
  • 49. What they have in common… @missrogue
  • 50. 1. They have embraced who they are + found their onlyness - their unique story. ! 3. They carved out their own definition of success. In fact, they’ve created it. ! 5. And though every single one of them has probably faced enormous self-doubt + push back, they went for it anyway.
  • 51. We don’t have time to live by someone else’s definition of success… @missrogue
  • 52. Stuff my parents think is important (not in particular order) 1. Stability 2. Buying a house 3. Being debt free 4. Being a good Mom 5. Being happy
  • 53. Stuff others think is important (not in particular order) 1. The size of your bank account 2. The awards/accolades you’ve won 3. Your title + distinctions 4. How many other people think you are important 5. The power/influence you have
  • 54. Stuff I think is important (not in particular order) 1. Being challenged + growing constantly 2. Collecting a diversity of experiences + meeting a diversity of new people 3. Leaving the world a better place than I found it 4. Living life to the fullest 5. Being a good person
  • 56. Redefining success on your own terms.
  • 57. Championing those others who are finding their onlyness, too.
  • 58. Tara Hunt @missrogue tara@tarahunt.com www.tarahunt.com @missrogue facebook.com/missrogue instagram.com/missrogue slideshare.com/missrogue youtube.com/sanfranrogue