Dave McClure lists 11 reasons why someone should not do a startup, arguing that most startups fail. The reasons include being a "wantrepreneur" motivated by money rather than solving problems, being lazy and comfortable, having an undeveloped idea or product, lacking leadership skills, inability to raise money or market effectively, and preferring leisure activities to changing the world. The overall message is that starting a company requires significant sacrifices and hard work with a high risk of failure.