First 5 Campaigns You Should Run with Marketing Automation
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The document outlines 5 marketing automation campaigns: 1) a basic lead generation campaign using a form, landing page, and autoresponder, 2) a first drip program using segmentation and 3 nurturing email templates, 3) a webinar campaign using webinar setup, invitation email, and follow up tracks, 4) a cold lead recycling campaign using automation rules to find and nurture cold leads, and 5) a sales drip campaign using a CRM list and nurturing program to follow up on leads. The document provides an overview and the components needed for each campaign.
First 5 Campaigns You Should Run with Marketing Automation
- 1. First 5 Campaigns to use for Marketing Automation Presented by: Mathew Sweezey, Evangelist, Pardot January 19, 2012
- 2. Agenda • Basic Lead Gen Campaign • 1st Drip Program • Event • Cold Lead Recycle Campaign • Sales Drip
- 3. Basic Lead Gen Campaign Begin at the Beginning
- 4. Lead Gen Campaign #1 +Score Segment
- 5. What You’ll Need • 1 Form • 1 Landing Page • 1 Autoresponder Email • List for drip nurturing
- 7. Form Basics
- 9. The List Email First Name Last Name
- 10. 1st Drip Program Nurturing Notes
- 11. 1st Drip Program #2 6 Segment Stage 3 Content Stage 2 Content 11 6 Stage 1 Content
- 12. What You’ll Need • 1 Segmentation Rule • 3 Nurturing Email Templates • 3 Automation Rules to move prospects into appropriate segments (Stage 1,2,3)
- 15. Webinar Campaign #3 +Score Segment
- 16. What You’ll Need • 1 Webinar Set-Up • 1 Email for inviting prospects • 3 Nurturing Email Templates • 3 Automation Rules to place people on appropriate follow up tracks
- 17. Cold Lead Recycling Warming up cold leads
- 18. Cold Lead Recycling #4 = MQL +Score
- 19. What You’ll Need • 1 Automation Rule to find cold leads • 1 Nurture Program for cold leads (already set up) • 1 Automation Rule to qualify them as MQL
- 20. Sales Drip Don’t let the well run dry
- 21. Sales Drip #5 6 List in CRM 13 3
- 22. What You’ll Need • 1 List - visible in CRM • 1 Nurturing Program • 3 Emails in the drip program • 1 Set Task, if no action after 3 emails in drip work-flow
- 24. Questions Stupid ones are Okay!
- 25. Contact Information Mathew Sweezey Pardot 950 East Paces Ferry Rd Sr. Sales Executive Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 877.3B2B.ROI www.pardot.com