FischTank Capabilities Overview.pdf
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Fischtank PR is an integrated marketing and communications firm established in 2013, specializing in public relations for various industries including healthcare, technology, and sustainability. They emphasize a results-oriented approach, offering services like content writing, digital marketing, and social media management, while positioning themselves as strategic partners in their clients' marketing efforts. The firm has a strong track record in media relations and aims to enhance brand credibility and drive lead generation through tailored communication strategies.
FischTank Capabilities Overview.pdf
- 2. About FischTank PR • Integrated marketing and communications firm • Founded in 2013 • Headquartered in New York City • Domestic and international clientele • Former journalists on staff • Relationship-driven • Results-oriented • 2021 and 2022 Inc. 5000 Fastest Growing Company
- 3. About FischTank PR FischTank PR (FischTank) is a public relations and marketing firm led by a group of communications and media veterans with extensive experience in implementing communications strategies in industries spanning healthcare, life sciences and biotech; cleantech, renewable energy and sustainability; B2B and emerging technologies, professional and financial services, real estate and other corporate industries. Comprised of a team of hard-working individuals with a reputation for being results oriented, FischTank serves as more than a vendor, but as a strategic partner leading and supporting media efforts, online branding, messaging, and overall communications efforts. In an industry that’s changed and left the old world of “any exposure is good exposure” behind, FischTank understands that modern marketing/PR means determining objectives, producing impactful coverage and content, and amplifying results.
- 4. What We Do
- 5. Simply put, FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, sales channels, investors, consumers and clients.
- 6. Services offered • Public Relations • Corporate Positioning • Content Writing • Digital Marketing • PR for SEO • Web Development • Social Media • Graphic Design • Internal Messaging
- 7. Industries we serve Healthcare •Health & wellness •Healthcare tech •Biotech •Services providers B2B Tech •Software •Security/Data •Adtech •Emerging tech Sustainability •Cleantech •Renewable energy •Green building and dvelopment •Eco-friendly products Professional/financial services •Real estate •Personal finance •Services providers
- 8. Why media relations? • Improve brand credibility • Drive lead generation • Increase investor awareness and exposure • Communicate to customers and clients • Maintain shareholder communications • Increase website traffic • Establish expert leadership • Create marketing touchpoints • Strengthen online profile • Effective sales tools • Improve corporate culture • Support transparency and self-awareness
- 9. Differentiators: understanding client objectives FischTank knows that no two clients are alike, and that each have their own respective needs and objectives to succeed from a communications standpoint. Media visibility with no clear strategy can be frustrating and result in misused time and resources. We work with our clients to clearly define our role and objectives, then create a plan and execute.
- 10. Differentiators: marketers first The FischTank considers itself an extension of its clients’ marketing arms. When we secure a media placement, the job is not over. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears.
- 11. Differentiators: A creative approach How do we do it? Define objectives Leverage corporate news and data Know the news Media relationships A smart approach and clear message
- 12. The media • National newspapers • Wall Street Journal, New York Times, Washington Post, USA Today, Financial Times and others • Broadcast media • CNBC, Fox Business, NPR, TheStreet TV, Bloomberg TV and Radio, regional affiliates, and others • Regional media • Daily and weekly newspapers, magazines, local radio, and others • National media • The Atlantic, Business Insider, Forbes, Fortune, CNN, Reuters, Associated Press, and others • Trades • Websites, magazines, newsletters, and other forms of industry-specific media that establishes credibility FischTank achieves media results on behalf of its client in media platforms including but not limited to:
- 13. Track record of results: supporting announcements
- 14. Track record of results: driving deal-flow
- 15. Track record of results: thought leadership
- 16. More than media relations • Press release drafting and distributing • FischTank will create a content calendar to maintain a schedule of publishing corporate announcements that maintain its story and highlight growth • Authoring/revising existing content • FischTank is tasked with revising client’s existing web content, Company descriptions, sell sheets, presentations, and more. • Social media marketing • Social media platforms are ideal to share corporate announcements and media placements, drive followers/fans to sign up for newsletters or view content, and otherwise influence an audience • Digital marketing • Modern marketing now entails utilizing e- mail communication, video, and more to consistent reach an audience with a message that resonates Companies choose FischTank to establish exposure for their corporate profile beyond just media relations, often to reach new clients and drive business, improve online search results, engage investors, creative positive online content, tell their story, and more. FischTank typically employs many of the following tactics to achieve these goals:
- 17. Email marketing
- 18. Content writing
- 20. Our structure Each FischTank client is provided a dedicated account team with senior level leadership. This is not done solely for internal hierarchy, but more to incorporate multiple perspectives and foster creativity. We provide campaign calendars and strategy documents, establish regularly scheduled client calls, provide bi-monthly reports, and communicate on a constant basis with our clients to ensure there are no unanswered questions.
- 21. Leadership
- 22. Thank You! FischTank PR 646-699-1414 info@fischtankpr.com 32 Broadway, 17th Floor New York, NY, 10004