Five Misunderstandings about MVPs
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The document discusses five common misunderstandings about Minimum Viable Products (MVPs), emphasizing that 'viable' does not mean 'crappy' and that MVPs serve to validate learning rather than being a final destination. It outlines various methods for measuring and learning from MVPs, including different mapping techniques and strategies for customer interaction and validation. Ultimately, it stresses that an MVP does not always have to be a physical product or a landing page.
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![“that version of a new product [or service]
which allows a team to collect the
maximum amount of validated learning
about customers with the least effort”
!
-- Eric Reis
What do you build?](https://image.slidesharecdn.com/fivemisunderstaningsaboutmvps-140105232808-phpapp02/85/Five-Misunderstandings-about-MVPs-3-320.jpg)
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Five Misunderstandings about MVPs
- 3. “that version of a new product [or service] which allows a team to collect the maximum amount of validated learning about customers with the least effort” ! -- Eric Reis What do you build?
- 4. #1: Viable ≠ Crappy
- 5. #2: Not a destination!
- 6. What do you measure & learn? MAP #1 PPC Campaign Landing Page MAP #2 Product Drawings Detailed Spec MAP #3 Prototype Functional Output Features / Benefits description ‘More info’ Call to Action Face-to-face technology demo Field Pilot Market insight Find early adopters Locate Strategic partners Seed Funding Paid-beta customers Revenue Customer Validation Capital Investment Customer Interaction Learning Objective MAPS #1 > Concept MAPS #2 > P-M Eval MAPS #3 > P-M Fit Investment $ $$ $$$
- 7. #3: Validates or invalidates key hypothesis
- 8. #4: Doesn’t have to be a product at all
- 9. #5: Not always a landing page
- 11. Creative Commons Slide 1: http://www.flickr.com/photos/ kylemay/526384959 Slide 4: http://www.flickr.com/photos/ mattimattila/8687764367 Slide 5: http://www.flickr.com/photos/isolino/ 3238550310 Slide 7: http://www.flickr.com/photos/ superfamous/7550687770/sizes/o/