Fix it presentation
- 1. JARSS – Jamal Jalil, Apsana Sanya, Rasheed Ajibola, Sejal Patel, Sophie Williams
- 2. Are you sick of extortionate mechanic costs? Don’t know if you’re being ripped off by mechanics? Need help to simple problems with your car? Then get The online mechanic!
- 3. Mission Statement • Cut out the middle man. • Save time and money. • Re-innovate car maintenance. • Online help & solutions to car problems. • Online shop for all car related products. • Available on the go in one easy to use app. • Online car community.
- 4. What is our product? • Online & mobile car maintenance app. • Computer chip installed in the car, for a one off fee. • Sends users updates on the status of their car, alerts & reminders towards any issues. • User directed to nearest supported garage if needed. • Searchable videos for car queries on the go. • Online shop, B2C and C2C transactions, one click purchases. • Online car community, forums, car tips & facts of the day.
- 5. Revenue Model How we will make money • Cost-plus pricing on merchandise. • Installation of the chip at £19.99 a unit. • C2C & B2C online shop. • Strategic alliances. • Small fee for app. Target market • Everyday drivers. • First time drivers.
- 6. Why FIX IT© is different • No similar app on the market. • Helping users to save time & money. • Encouraging users to FIX IT© themselves. • Online car support & community. • Strategic alliances with big name mechanic retailers.
- 7. SWOT Analysis Strengths Weaknesses • Niche product. • Cost of storing products for • Huge possible clientele. B2C store. • Easy to access and use. • Cost of buying products for • Can use remotely or at home. B2C store. • Online support community to resolve any issue. Opportunities Threats • With the economic climate • Appearance of competitors. people will want to save • Strategic alliances not backing money, FIX IT© saves people FIX IT©. money. • Poor global economy. • Introduction of new technologies. • Re-set the standards of car maintenance.
- 8. Avertising FIX IT© • Word of mouth. • Posters with our strategic alliances. • Online and television commercials. • Bumper stickers given out at major events.