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F I X W H A T Y O U T H I N K
F I X W H A T Y O U D O
T O B E C O N T I N U E D … . .
G E T T I N G W H E R E W E ’ R E G O I N G … . A N D D E A L I N G W I T H
P E O P L E W E ’ V E A L R E A D Y D E A L T W I T H
R U N L I K E Y O U R L I F E D E P E N D S O N I T !
1 . R U N W I T H
F E R O C I O U S
I N T E N S I T Y
H O W T O G E T T H E R E
W H A T K E E P S O N T R I P P I N G M E
U P ?
2 . Y O U ’ V E G O T T O A S K Y O U R S E L F
A R E Y O U
Y O U R O W N
W O R S T
E N E M Y ?
S T O P
P U N C H I N G
Y O U R S E L F !
S T U F F I N
Y O U R H E A D
YOU ARE NOT SOLD
forgot your value
don’t believe in self or product
inadequacies
comparison
fear
stress
don’t think you can win
personal problems
Fix What You Think | Fix What You Do
S T U F F Y O U ’ R E D O I N G
… O R N O T D O I N G
avoiding difficulty
avoiding confrontation
avoiding closing question
not planning
making excuses
R E P L A C E B A D
T H O U G H T S W I T H
G O O D T H O U G H T S
wake up early to write, pray,
meditate, or read a positive book
become your biggest fan
use positive self affirmations and
incantations
find REST and PEACE
avoid fatigue and confront stress
I D E N T I F Y Y O U R
T R A P S A N D A V O I D
T H E M
eat the frog…do the most
difficult thing first
plan for success; don’t be
scattered
Where is your best hiding
place?
research?
excuses?
obscurity?
I T T A K E S 4 0
D A Y S T O F O R M A
H A B I T .
B E C O N S I S T E N T
A N D P A T I E N T . I T
G E T S E A S I E R
40
B R A N D I N G I N
F R O N T O F T H E
R I G H T P E O P L E
W O R K S ! ! !
O U R V A L U E
1 . A U D I E N C E
2 . S T O R Y
3 . E X P O S U R E
4 . F R E Q U E N C Y
E L E M E N T S T O E F F E C T I V E A D S
M A K I N G T H E S A M E C A L L S
T O T H E S A M E P E O P L E ? ?
P E R I O D I C A L S
I N S T E A D O F T R Y I N G T O
S E L L … . . S E R V E
T R U S T Y O U
L I K E Y O U
K N O W T H A T Y O U C A R E F O R T H E M
C L I E N T S B U Y W H E N T H E Y
T L C
W H A T ’ S I N I T F O R M E ?
I F Y O U D O N ’ T
P R O V I D E V A L U E
T O T H E C L I E N T ,
T H E N Y O U A R E
I R R E L E V A N T A N D
A W A S T E O F T I M E .
W I I F M
Learn their calendar and synchronize
connect on linked in
find what you have in common
Retweet their tweets
Follow up with them as often as
possible…build your brand
W I I F M
Show that you are competent & trustworthy.
brand yourself!
have a “long game” mentality
have a reason for your call (serve & discover)
provide an article on industry trends or
branding
what would be relevant to them?
W I I F M
B E Y OURSE LF
BRAND YOURSELF
UBU

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Fix What You Think | Fix What You Do

  • 1. F I X W H A T Y O U T H I N K F I X W H A T Y O U D O
  • 2. T O B E C O N T I N U E D … . . G E T T I N G W H E R E W E ’ R E G O I N G … . A N D D E A L I N G W I T H P E O P L E W E ’ V E A L R E A D Y D E A L T W I T H
  • 3. R U N L I K E Y O U R L I F E D E P E N D S O N I T !
  • 4. 1 . R U N W I T H F E R O C I O U S I N T E N S I T Y H O W T O G E T T H E R E
  • 5. W H A T K E E P S O N T R I P P I N G M E U P ? 2 . Y O U ’ V E G O T T O A S K Y O U R S E L F
  • 6. A R E Y O U Y O U R O W N W O R S T E N E M Y ? S T O P P U N C H I N G Y O U R S E L F !
  • 7. S T U F F I N Y O U R H E A D YOU ARE NOT SOLD forgot your value don’t believe in self or product inadequacies comparison fear stress don’t think you can win personal problems
  • 9. S T U F F Y O U ’ R E D O I N G … O R N O T D O I N G avoiding difficulty avoiding confrontation avoiding closing question not planning making excuses
  • 10. R E P L A C E B A D T H O U G H T S W I T H G O O D T H O U G H T S wake up early to write, pray, meditate, or read a positive book become your biggest fan use positive self affirmations and incantations find REST and PEACE avoid fatigue and confront stress
  • 11. I D E N T I F Y Y O U R T R A P S A N D A V O I D T H E M eat the frog…do the most difficult thing first plan for success; don’t be scattered Where is your best hiding place? research? excuses? obscurity?
  • 12. I T T A K E S 4 0 D A Y S T O F O R M A H A B I T . B E C O N S I S T E N T A N D P A T I E N T . I T G E T S E A S I E R 40
  • 13. B R A N D I N G I N F R O N T O F T H E R I G H T P E O P L E W O R K S ! ! ! O U R V A L U E
  • 14. 1 . A U D I E N C E 2 . S T O R Y 3 . E X P O S U R E 4 . F R E Q U E N C Y E L E M E N T S T O E F F E C T I V E A D S
  • 15. M A K I N G T H E S A M E C A L L S T O T H E S A M E P E O P L E ? ? P E R I O D I C A L S
  • 16. I N S T E A D O F T R Y I N G T O S E L L … . . S E R V E
  • 17. T R U S T Y O U L I K E Y O U K N O W T H A T Y O U C A R E F O R T H E M C L I E N T S B U Y W H E N T H E Y T L C
  • 18. W H A T ’ S I N I T F O R M E ? I F Y O U D O N ’ T P R O V I D E V A L U E T O T H E C L I E N T , T H E N Y O U A R E I R R E L E V A N T A N D A W A S T E O F T I M E . W I I F M
  • 19. Learn their calendar and synchronize connect on linked in find what you have in common Retweet their tweets Follow up with them as often as possible…build your brand W I I F M
  • 20. Show that you are competent & trustworthy. brand yourself! have a “long game” mentality have a reason for your call (serve & discover) provide an article on industry trends or branding what would be relevant to them? W I I F M
  • 21. B E Y OURSE LF BRAND YOURSELF UBU