Flash Mob Analysis
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This document analyzes the social media strategy for a chalk art flash mob event called "chalkaboutit". It discusses the various channels used including Facebook, Instagram, Twitter, Pinterest, YouTube, Google+, Slideshare, Doodly and Foursquare. It provides analytics on the use and engagement on each platform, and identifies opportunities to improve integration across channels as well as recommendations to strengthen pre-event planning and community involvement.
Flash Mob Analysis
- 1. chalkaboutit Flash Mob Analysis Jennifer Orsatti
- 2. Channels ❖ Facebook ❖ Instagram ❖ Twitter ❖ Pinterest ❖ Youtube ❖ Google + ❖ Slideshare ❖ Doodly ❖ foursquare
- 3. Facebook Analysis ❖ Total of 25 likes, acted as Central Hub ❖ Posted a map, kept in loop with other content from Social platforms ❖ Logo as profile picture and cover photo ❖ One photo posted
- 4. Instagram Analysis ❖ 30 uploaded photos ❖ 6 followers ❖ #chalkaboutit: 45 uploaded photos
- 5. Twitter Analysis ❖ Personal accounts were used to tweet with hashtag #chalkaboutit ❖ Prior to Flashmob - info was tweeted ❖ During the Flashmob - photos were tweeted and retweeted ❖ Thank you messages were tweet post Flash Mob
- 6. Pinterest Analysis ❖ Daily clues were posted ❖ Was used to spark interest ❖ Personal accounts were used ❖ The hashtag #chalkaboutit was also used
- 7. Youtube Analysis ❖ First video posted prior to Flash Mob: 178 current views ❖ Second video posted after Flash Mob summarizing the event: 186 current views
- 8. Google + Analysis ❖ 32 Invited Guests ❖ Operated similar to Facebook - teasers, images were posted ❖ Personal accounts were used
- 9. Slideshare Analysis ❖ Prior to Flash Mob, first powerpoint had 62 views ❖ 15 followers ❖ Post Flash Mob powerpoint had 74 views
- 10. Doodle.ly Analysis ❖ Several doodles were drawn the day of the Flash Mob ❖ 2 doodles shared the home page ❖ Doodle.ly was shared on the Facebook page
- 11. foursquare Analysis ❖ The 3 location points were added as a list onto foursquare ❖ 4 friends checked into locations ❖ Photos were posted for each check point
- 12. CMOST ❖ Platforms were effectively integrated ❖ Stronger integration could have been established ❖ Multiple platforms were used that shared different types of content (video, photo, text) ❖ Traditional platform-integration would have helped success ❖ Platforms should have been limited to under 5
- 13. CMOST Opportunities ❖ Accounts should have been established for all platforms, in order to allow brand recognition ❖ Involving the Frontenacs more ❖ Traditional media integration
- 14. Channel Analytics ❖ Some channels were not necessarily beneficial for the Flash Mob - not a big enough demographic ❖ Limiting channels to no more than 5 ❖ All platforms should be easily integrated with each other
- 15. Channel Analytics Opportunities ❖ Doodle.ly stations could have been established for each location ❖ Picking only high traffic, popular platforms ❖ Earlier Channel launch
- 16. Content Analysis ❖ Photos and Videos appeared to be the most effective type of content ❖ Platforms should optimized this content through postings before, during and post Flash Mob
- 17. Missed Opportunities & Recommendations ❖ Pre-event planning: developing database earlier ❖ Not all information was shared to its full potential to Platform’s communities ❖ Developing a stronger communication with Frontenacs would have helped ❖ Limiting to one station would have attracted more attention ❖ Weather forecasting ❖ Limiting chalk to only Frontenac colours ❖ Involving downtown Kingston and small businesses more