Flash Mob - MCOM42
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The document discusses various social media channels used to promote a hockey team's flash mob event, including their level of success. It found that YouTube, which received 147 views on uploaded videos, and Facebook, which gained 25 likes, were most successful due to cross-posting content. Other channels like Foursquare, Pinterest, and Doodle.ly saw little engagement due to a lack of followers. It recommends building a larger community, focusing promotion across fewer integrated channels like Facebook, Twitter, and YouTube, and holding the event earlier in a central location.
Flash Mob - MCOM42
- 2. Foursquare Not very successful 3 check in locations Only check ins by classmates in one location “market square” Lack social media integration i.e. Twitter integration capability but was not utilized
- 3. Instagram Went okay Only one user for the account Not able to tag the “chalkabout” profile Only 10 followers Lack of social media integration
- 4. Pinterest Went okay Not enough followers No re-pins by current followers Not right channel for hockey team
- 5. Doodle.ly Not successful No engagement Only select people useDoodle.ly No cross media integration with other platforms
- 6. Youtube Success 147 views on both uploaded videos of event Videos linked to the Facebook page Before and after videos of event
- 7. Slideshare Semi success Each slide had over 50 views 16 followers Able to share over all platforms Visual appeal
- 8. Twitter 2 personal Twitter accounts No retweets or favourites One of the top tool for a flash mob
- 9. Facebook Success 25 likes Was able to share over multiple social media platforms Allowed for updates
- 10. Google Plus+ Able to create event for flash mob Used personal accounts Good tool to bring in people from different areas Made into an event only one person attended
- 11. Mistakes/Missed Opportunities More pre-planning time needed Building more of a community for the event Settling on a clear plan took to much valuable time Changed from flash mob to just event To far spread The event should have been held in one central area
- 12. Content (The good and the Bad) Every channel was utilized Needed more cross media integration with each channel should of optimized Channels that posted before and after shots was a success because it was a way to measure the event Not enough followers from outside the class used other tools such as Foursquare, Pinterest, Doodly.
- 13. Top Success Town square was optimal spot to hold a bigger event Youtube videos were success Creative artwork in town square Lots of Twitter and Instagram photos
- 14. Recommendations More time to build a community More cross media integration Event should have been held in only one area The event should have been held early on (To Cold) Should of utilized some traditional medias as well
- 15. CMOST Multiple channels were used All channels should of tried to connect with one another to gain more followers A few to many unnecessary channels used for the event Some integration went well (Twitter, Facebook)
- 16. Channel Choice Too many channels were used Facebook, Twitter and Youtube would be the best tools to approach a flash mob With tools mentioned above creating a tighter community would have been easier With three channels mention creating a community and buzz would be more successful
- 17. MARCOM Not enough of a connection to the Fronts Little to no results were made Did not target the Fronts fans appropriately
- 18. Tactics Location at market square was a prime location for a bigger event Timing need to be changed to an earlier time 4:17 was to late Engagement, needed more interaction