This document discusses the Independence Seaport Museum's use of Flickr to share photos online from an exhibit on historical ship christening photos. Using Flickr increased the discoverability and exposure of the museum's resources. It drove more traffic and longer visits to the museum website. While Flickr allowed sharing content with minimal technical requirements, the museum did not fully leverage community aspects and has concerns about open commenting. Flickr is suggested as an alternative to expensive digital asset management systems for photo sharing by archives.