Western Video from PSEWeb 2010
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The document discusses the purpose and uses of video at the University of Western Ontario, highlighting its role in showcasing the university, communicating with the public, and telling stories. It details how the university utilizes platforms like YouTube and iTunes U for video content, including challenges faced in content creation and quality control. The document also emphasizes the importance of feedback and engagement with viewers through comments and other means.
Western Video from PSEWeb 2010
- 1. VIDEO AT WESTERN - MAY 26, 2010
- 2. VIDEOS AND U YOUTUBE, ITUNES, USTREAM PHOTO: CAPTURING VIDEO http://farm4.static.flickr.com/3374/3587664604_2055078e27_b.jpg VIDEO AT WESTERN - MAY 26, 2010
- 3. MATHEW HOY Senior Web Designer The University of Western Ontario VIDEO AT WESTERN - MAY 26, 2010
- 4. Contents • Purpose of video at Western • Video as a Comms tool • What we use • Commenting and Feedback • Getting content and challenges VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 5. PURPOSE OF VIDEO PHOTO: THE HARBOUR PORPOISE BY ERIK CHRISTENSEN http://upload.wikimedia.org/wikipedia/commons/e/ea/Harbor_Porpoise.3.jpg VIDEO AT WESTERN - MAY 26, 2010
- 6. Primary purpose • Showcasing Western to students (and their parents), the community, and the world • Communicating directly with the public VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 7. Secondary purpose • Telling stories in new ways VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 8. Tertiary purpose • Providing media content for segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 9. VIDEO AS A COMMS TOOL PHOTO: PHILIO FARNSWORTH STATUE http://www.flickr.com/photos/ste3ve/2648958038/in/photostream/ VIDEO AT WESTERN - MAY 26, 2010
- 10. Western News • Lets the Western News team dig deeper into a story or show an announcement VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 11. Emergency preparedness • Use YouTube as part of our mock emergency exercise • Train media and community responders how to deal with the chance that the community will become newscasters VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 12. Media B-Roll footage • Mark videos private and share links with media outlets for on-air segments VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 13. WHAT WE USE PHOTO: ROSETTA STONE (http://upload.wikimedia.org/wikipedia/commons/2/23/Rosetta_Stone.JPG) VIDEO AT WESTERN - MAY 26, 2010
- 14. YouTube EDU VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 15. YouTube EDU • Joined March 11, 2009 • One of the first CDN unis to be accepted • Allows 1hr or 1GB of video, whichever comes first vs 10mins VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 16. YouTube stats • 193 videos posted • 91,815 upload views • 20,599 channel views • 257 channel subscribers VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 17. YouTube best practices • File types (.mov, .avi, etc.) • All videos require titles, descriptions, standard tags, and to be added to at least one playlist VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 18. YouTube videos • Feature our own videos and link to others’ clips via playlists • Upload hidden videos for the media: b-roll footage, recently of Adrian Owen VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 19. Longtail • We automate as much as we can to make content easy to curate on websites we don’t deal with much. • Longtail pulls playlists that are auto- updated from YouTube: http://welcome.uwo.ca/preview/youtubegallery.html VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 20. iTunes U VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 21. iTunes U purpose • Cooperative content (Western, Ivey, faculties, convocation, etc.) • Showcase more professional Western videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 22. iTunes U offers • Varied content types (audio and video) • Customizable, on-brand pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 23. iTunes U: putting content • Woolamaloo: manage iTunes account • Metadata needs to be in the file before it goes onto iTunes U, although you can add titles, authors afterwards VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 24. Streaming VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 25. Purpose for streaming • Currently: convocation • Future: other big events, presentations VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 26. Western’s streaming toolkit • inSinc • Livestream VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 27. inSinc • Vancouver-based • Carry boxes, cables, cameras, etc. across campus, call them to set up • Expensive-ish: pay per-convocation • Real people at company we can talk to VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 28. Livestream • Web-based (livestream.com) • Only gear is camera and a laptop • Expensive-ish: pay for the month or year instead of each time you want to use it VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 29. Livestream • Web-based video suite • Support for multiple cameras VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 30. COMMENTING & FEEDBACK PHOTO: RHINOCEROS HIDE http://upload.wikimedia.org/wikipedia/commons/e/e4/Sa-rhino-skin.jpg VIDEO AT WESTERN - MAY 26, 2010
- 31. YouTube • Comments are turned on by default • Any time comments are made that are negative, they’re sent to senior staff • Try to leave comments on as much as possible • Have to develop a thick skin VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 32. iTunes U • Does not support feedback via direct comments on videos • Set up contact points on pages VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 33. Livestream • Allow commenting • Active policing vs. trolling, spamming, things that violate Western’s Acceptable Use Policy (hate speech, etc.) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 34. GETTING CONTENT “THE SOURCE” BY GUSTAVE COURBET http://upload.wikimedia.org/wikipedia/commons/d/d7/Courbet2.jpg VIDEO AT WESTERN - MAY 26, 2010
- 35. Main sources • Content is mostly provided by Comms team • Western faculties and teams • Sometimes students contribute video • Always experimenting: homecoming videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 36. CHALLENGES “DEFEAT OF THE SPANISH ARMADA, 8 AUGUST 1588” BY PHILLIP JAKOB LOUTHERBOURG THE YOUNGER http://upload.wikimedia.org/wikipedia/commons/4/45/Loutherbourg-Spanish_Armada.jpg VIDEO AT WESTERN - MAY 26, 2010
- 37. Main challenges • Don’t have the staff to continually get, edit and publish professional video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 38. Main challenges • Quality of video on YouTube is questionable (especially if we didn’t create it) VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 39. Main challenges • People undervaluing their content - almost brought down a server • http://www.youtube.com/watch?v=C6yaEvzNDqw&feature=channel VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 40. Main challenges • Purpose, potential sensitivity of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 41. Main challenges • Monitoring and reacting(?) to comments posted on videos VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 42. Main challenges • Ensuring accuracy of video content VIDEO AT WESTERN • MAY 26, 2010 Presentation Title Goes In Here
- 43. THANKS, QUESTIONS? “UNTITLED” BY MATHEW HOY http://farm3.static.flickr.com/2672/3747150264_114c9a5eae_o.jpg VIDEO AT WESTERN - MAY 26, 2010
- 44. CONTACT ME Mathew Hoy, Senior Web Designer The University of Western Ontario mhoy6@uwo.ca VIDEO AT WESTERN - MAY 26, 2010
- 45. VIDEO AT WESTERN - MAY 26, 2010