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The Goldilocks Effect
Keeping people
at the
‘Just Right’
distance
Image by Daniela Brown
by @nileslawrence
Technology
allows us to
constantly
connect
with many people
at the same time
Image by ipmatth
Technology keeps
us connected,
but traps us
in individual
bubbles
Image by gnomeza
“The more connected we become the
more likely we are to be
Image by LB London
alone”
-Michelle Atagana
We hide our true self
only showing the ‘ideal’ on Facebook & Twitter
Image by Brittany Greene
But human
relationships are
Image by J+B=Us
messy
sporadic
and
Real conversation accounts for tone,
allows for understanding at a deeper
level, and seeing from a different point
of view
Image by Zombies-eat-flesh
With no emotional
interaction,
technology even changes
who we are...
Image by Johan Larssom
We expect communication to be
quick, simple, and synced
Image by eschipul
We are becoming unable to truly connect,
build trust, and in turn self reflect
Image by
Grizdave
People are in their own
worlds
and are actively
avoiding real
conversation
Image by Sean Dreilinger
When people are unable to connect,
they turn less and less to people
and more to technology
Image by BenSpark
In January 2013,
Facebook had 1.06+ billion
monthly users
Image by Owenwbrown
618+ million were
daily active users
Source: Facebook passes
1.06 billion monthly active
users, 680 million mobile
users, and 618 million
daily users
Constant
tweets and
Facebook
updates reflect
our need to
be heard
Image by Johan Larssom
Technology relationships
mislead us to believe
we have real relationships
Image by gfpeck
“I share
therefore I am”
“We seem increasingly drawn to technologies
that provide the illusion of companionship
without the demands of relationship” –Sherry Tuckle
Image by h.koppdelaney
Technology
becomes our
method of
choice even
for important
conversations.
Image by Darwin70
"A full-scale apology means I know I've hurt you, I get to see that in
your eyes, You get to see that I'm uncomfortable, and with that, the
compassion response kicks in.”
-Sherry Turkle
texting
“I’m sorry”
and hitting send
bypasses the
human
interaction
Image by Ahmad Chaudhary1
As time goes on,
we communicate less with people
and more with technology.
Image by DavidShutter
We mass communicate
and miss out on the
Image by Quinn Anya
emotions
in front
of us...
Image by tribes
Even telephone use is dying.
- Pew Institute
188 Billion text messages were sent
monthly in the U.S. in 2010
Souce: We never talk any more:
The problem with text messaging
Image by tribes
Though connected,
we are alone....
Image by prayitno
Image by Lucy Takakura
Text
Research References:
1. http://www.nytimes.com/2012/04/22/opinion/sunday/the-
flight-from-conversation.html?pagewanted=all&_r=0
2. http://memeburn.com/2012/04/the-goldilocks-effect-
connected-but-alone-ted-video/
3. http://www.bitrebels.com/social/how-social-media-is-
making-us-awkward-infographic/
4. http://www.sysomos.com/insidetwitter/sixdegrees/
5. http://larryborsato.com/blog/2012/04/the-goldilocks-
effect/
6. http://thenextweb.com/facebook/2013/01/30/facebook-
passes-1-06-billion-monthly-active-users-680-million-
mobile-users-and-618-million-daily-users/
7. http://www.cnn.com/2012/08/31/tech/mobile/problem-
text-messaging-oms

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Flipbook-The Goldilocks Effect

  • 1. The Goldilocks Effect Keeping people at the ‘Just Right’ distance Image by Daniela Brown by @nileslawrence
  • 2. Technology allows us to constantly connect with many people at the same time Image by ipmatth
  • 3. Technology keeps us connected, but traps us in individual bubbles Image by gnomeza
  • 4. “The more connected we become the more likely we are to be Image by LB London alone” -Michelle Atagana
  • 5. We hide our true self only showing the ‘ideal’ on Facebook & Twitter Image by Brittany Greene
  • 6. But human relationships are Image by J+B=Us messy sporadic and
  • 7. Real conversation accounts for tone, allows for understanding at a deeper level, and seeing from a different point of view Image by Zombies-eat-flesh
  • 8. With no emotional interaction, technology even changes who we are... Image by Johan Larssom
  • 9. We expect communication to be quick, simple, and synced Image by eschipul
  • 10. We are becoming unable to truly connect, build trust, and in turn self reflect Image by Grizdave
  • 11. People are in their own worlds and are actively avoiding real conversation Image by Sean Dreilinger
  • 12. When people are unable to connect, they turn less and less to people and more to technology Image by BenSpark
  • 13. In January 2013, Facebook had 1.06+ billion monthly users Image by Owenwbrown 618+ million were daily active users Source: Facebook passes 1.06 billion monthly active users, 680 million mobile users, and 618 million daily users
  • 14. Constant tweets and Facebook updates reflect our need to be heard Image by Johan Larssom
  • 15. Technology relationships mislead us to believe we have real relationships Image by gfpeck “I share therefore I am”
  • 16. “We seem increasingly drawn to technologies that provide the illusion of companionship without the demands of relationship” –Sherry Tuckle Image by h.koppdelaney
  • 17. Technology becomes our method of choice even for important conversations. Image by Darwin70
  • 18. "A full-scale apology means I know I've hurt you, I get to see that in your eyes, You get to see that I'm uncomfortable, and with that, the compassion response kicks in.” -Sherry Turkle texting “I’m sorry” and hitting send bypasses the human interaction Image by Ahmad Chaudhary1
  • 19. As time goes on, we communicate less with people and more with technology. Image by DavidShutter
  • 20. We mass communicate and miss out on the Image by Quinn Anya emotions in front of us...
  • 21. Image by tribes Even telephone use is dying. - Pew Institute 188 Billion text messages were sent monthly in the U.S. in 2010 Souce: We never talk any more: The problem with text messaging Image by tribes
  • 22. Though connected, we are alone.... Image by prayitno
  • 23. Image by Lucy Takakura Text Research References: 1. http://www.nytimes.com/2012/04/22/opinion/sunday/the- flight-from-conversation.html?pagewanted=all&_r=0 2. http://memeburn.com/2012/04/the-goldilocks-effect- connected-but-alone-ted-video/ 3. http://www.bitrebels.com/social/how-social-media-is- making-us-awkward-infographic/ 4. http://www.sysomos.com/insidetwitter/sixdegrees/ 5. http://larryborsato.com/blog/2012/04/the-goldilocks- effect/ 6. http://thenextweb.com/facebook/2013/01/30/facebook- passes-1-06-billion-monthly-active-users-680-million- mobile-users-and-618-million-daily-users/ 7. http://www.cnn.com/2012/08/31/tech/mobile/problem- text-messaging-oms