Flow Your Strategy
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This document discusses strategy and its execution using "flight levels" as a framework. It defines three levels - operational, coordination, and strategic. Five activities are outlined for effective strategy execution: visualizing the situation, creating focus, establishing agile interactions, measuring progress, and implementing improvements. Several definitions of strategy are provided. Strategy execution is depicted as an ongoing process of defining work and outcomes, measuring outcomes, refining based on learnings, and ensuring alignment between short, mid, and long-term goals. Common pitfalls like lack of formalization and communication are noted.
Flow Your Strategy
- 1. Kirill Klimov Flow your strategy October 4, 2023. AgileByExample 2023
- 4. Flight Level 1 operational level
- 5. Flight Level 2 coordination level Flight Level 1 operational level
- 6. Flight Level 2 coordination level Flight Level 3 strategic level Flight Level 1 operational level
- 7. 5 activities 1. Visualise the situation 2. Create focus 3. Establish agile interactions 4. Measure progress 5. Implement improvements
- 8. Strategy definitions “Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.” Michael Porter, "Competitive Strategy: Techniques for Analyzing Industries and Competitors" (1980) “Strategy is a pattern in a stream of decisions.” Henry Mintzberg, "The Rise and Fall of Strategic Planning" (1994) “Strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.” Alfred D. Chandler, Jr., "Strategy and Structure: Chapters in the History of the American Enterprise" (1962) “Strategy is the way in which a corporation optimizes the allocation of its resources, given a particular environment, in order to achieve its objectives.” Kenichi Ohmae, "The Mind of the Strategist" (1982) “A strategy is a cohesive response to an important challenge. Unlike a stand-alone decision or a goal, a strategy is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge.” Richard Rumelt, "Good Strategy Bad Strategy" (2011)
- 9. work on stuff work on stuff time strategy is announced map all the stuff to the strategy in retrospect strategy_fulfilment.pptx end of year
- 10. strategy pitfalls • Not explicit (not formalized/visualized) • Not communicated • Changes too often/spontaneous
- 12. Visualization might be scary
- 13. strategy execution strategy de fi ne work ( fl ight items) and outcomes measure outcome learn re fi ne long term business goals
- 15. operational work starts here (almost) no operational work is done here SHORT-TERM MEASURABLE OUTCOMES FLIGHT ITEMS MID-TERM MEASURABLE OUTCOMES LONG-TERM BUSINESS OUTCOMES
- 16. NOT STARTED IN FLIGHT DONE SHORT-TERM MEASURABLE OUTCOMES FLIGHT ITEMS MID-TERM MEASURABLE OUTCOMES LONG-TERM BUSINESS OUTCOMES
- 17. Case 1
- 18. Case 1 Customer acquisition Ideas Analysis ToDo In Process Done Customer retention Customer care New markets Org transformation
- 19. Case 2
- 20. How to learn more kirillklimov.com/what-is- fl ight-levels/
- 21. To expose the hidden flaw, flow your strategy to explore.