Flywheel For Content Production
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The document summarizes a content generation process known as a "flywheel" where continuously adding and improving content attracts more audience to a website, building critical mass that can then be monetized. It describes key aspects of the flywheel including research, content assignment, publication, feedback, and recalibration. Each aspect involves key actors and concepts that contribute to the success of the overall flywheel model for continuously generating and optimizing content.
Flywheel For Content Production
- 1. Flywheel for Content A simple breakdown of content generation process
- 2. Lawrence P. Villamar Content Director, Tunemedia
- 3. What Makes Us Tick "A flywheel is a rotational mechanical device that is used to store rotational energy." (Wikipedia) Movement Speed Inertia
- 4. Flywheel As we feed any aspect of the flywheel, the more we get better at out core business, keep us moving and boosts our speed faster.
- 5. Our Core Business Our core business are: • To attract audience to our web site • To build a relationship with these audience
- 7. How We Monetize? When we have built a critical mass, we can charge for access to our audience through advertisement and other promotional tools.
- 8. How Will We Monetize Soon? Long term-wise, by turning up quality content that is "good enough to be behind a pay wall". The thrust will be on quality! • Subscription • Newsletters
- 9. Content & Critical Mass Think of our content as the bait and main attraction to our site. The more content that attracts audience we add to our site, the faster and the bigger critical mass we can build. • Content is both the bait and the main attraction. • Critical mass must come from new audience and old audience combined. • The bigger the critical mass, the better.
- 10. Back to the Flywheel
- 12. Key Actors and Concept Each slide contains key actors and an inventory of concepts that more and less contribute to the success of each aspect of the flywheel.
- 13. Research • Key Actor: Content Director and Editor • Topic Selection • Market/Niche Market Research • Comparative Bench Marking • Editorial Judgment • Trends Research on Search and Other Platforms • Trendspotting • Goal Setting and Strategy Formulation (New and Recalibrated)
- 14. Assignment • Key Actor: Editor and Writer • Lead to Content Conversion • Speed of News Gathering • Timing (Newsjacking) • "Author Rank" Factor (Niche Content to Niche Author) • Delivery and Format • Keyword Insertion • Quality and Strategic Content • "Clickable" Content
- 15. Publication • Key Actor: Editor and Copy Editor • Speed of Conversion (Submitted Content to Published Content) • Copyright Guidelines • "Full Meal" Experience • Editorial Guidelines • Style Guidelines
- 16. Feedback • Key Actor: Editor, Copy Editor, and Content Director • Align Key Values/Competency with Feedback/Incentives • Quality and Quantity • Weekly Sharing of Metrics • Monthly Sharing of Metrics • List/Rank ("Most Productive" "Writers with 100K" "Top Content") • Incentives (Monetary/Others)
- 17. Recalibration • Key Actor: Content Director and Editor • Adjust Strategy Based on Results (Feedback) • Address Problems Encountered • Inventory of Topics and Strengths • "Cut Losses" (Drop Low-Yield Content/Terminate) • Incorporate Lesson Learned