Introducing Media Factory:
Providing Crowd Sourced News in Real-Time for News Organizations




   PRESENTATION FOR:       DATE:     PREPARED BY:
   FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
About Filemobile

                                          Digital Media         Digital Marketing   Agencies
SaaS based Social Marketing Suite         Gannett               Molson / Coors      BBDO
                                          Bell Media            Honda               Taxi
                                          Disney                Ben and Jerrys      Fluid
Founded in Sept 2006                      ABC                   Life is Good        Rain 43
                                          Maxim                 Sun Life            Full House Interactive
Launched in excess of 2,400 apps          Fox News              Royal Le Page       Brandfire Marketing
                                          Shaw Media            Campbell’s          Jet Cooper
Partners: Brightcove                      CBC                   Garage              70 Mainstreet
                                          The Weather Network   Tim Hortons         Draft FCB
Based in Toronto                          Transcontinental      Colgate             Publicis Canada
                                          Bafta                 Maple Leaf Foods    Pixel Pusher
                                          Active Network        Fisher Price        Y&R Inc




    PRESENTATION FOR:       DATE:     PREPARED BY:
    FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
User Generated Content : The Challenge

                                    Users producing content & interacting like never before

                                    How do you reach these people?

                                    How do you get their content?

                                    How do you organize it?

                                    How do you grow your audience?

                                    How do you make money?


                                   This is what Media Factory does




 PRESENTATION FOR:       DATE:       PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12     Filemobile Inc.
User Generated Content : The Solution
                                      Real-Time News for our Real-Time World

                                      Delivered via multiplatform

                                      Crowd Sourced

                                      Curate the Social Web

                                      Publish Content Anywhere

                                      A Flexible Approach

                                      A Proven Platform




 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
Product Suite
Media Factory provides a cross-platform suite of products




 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ: How it works




                                                                    Media Factory APIs
                                                                    Media Factory APIs

                                               Mobile Apps                Microsites                 Widgets
                          Notifications




                                                                      Social Activities
                                                                       Social Activities
                                                       Voting, Rating, Favorite, Uploading, Liking, Friending
                                                        Voting, Rating, Favorite, Uploading, Liking, Friending




  PRESENTATION FOR:         DATE:         PREPARED BY:
  FRIENDS OF FILEMOBILE     Q4 / 12       Filemobile Inc.
Media Factory Overview


                                         CURATE/
                                        MODERATION




              UPLOAD                                 PUBLISH




 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ : Integrate




      Streamline your web and broadcast workflow
      Integrate UGC into what you are currently doing

 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ : Engage




           Find your audience’s location in Real-Time
           Give them assignments with calls to action


 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ : Capture
Web                                  Feeds




Email                                Mobile          1MB to 50GB




             Make it easy to upload, and submit content


 PRESENTATION FOR:       DATE:     PREPARED BY:
 FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ : Curate / Moderate




    Manage/curate your users/content with ease


PRESENTATION FOR:       DATE:     PREPARED BY:
FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
CJ : Publish




Publish to your Web App / Mobile App / CMS / Broadcast System


   PRESENTATION FOR:       DATE:     PREPARED BY:
   FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
Flexible: How we deliver the solution:
                                                                     APIs & SDKs:
                                                                     Fully documented, allow for
C                                                                    custom application for any device
O                                                                    or integration in any system
M
P                                                 Template:
L                                                 Create web apps fast with our component library
E
X
I
T                                White Label:
                                 Complete turnkey web and mobile apps
Y


             Widgets:
             Web Iframe drop and go


                                       TIME TO DEPLOY



    PRESENTATION FOR:        DATE:      PREPARED BY:
    FRIENDS OF FILEMOBILE    Q4 / 12    Filemobile Inc.
Case Study

                        Contact Sales to see more Case Studies




PRESENTATION FOR:            DATE:     PREPARED BY:
FRIENDS OF FILEMOBILE        Q4 / 12   Filemobile Inc.
Case Study – The Weather Network
                                         API: Cross Platform Implementation
                                         UGC Submission promotion every 10 min on TV.
                                         15 million u/v per month [comScore].
                                         Cross-platform implementation using APIs.
                                         Powering all photos and videos.
                                         Powering video w/ pre-roll / lower-thirds.
                                         User generated photos / videos.
                                         Geo-filtering on 10,000 cities.
                                         Push to Broadcast, Pull from Broadcast.
                                         Mobile / Tablet / Desktop applications(s) for
                                         uploading and display.
                                         http://bit.ly/LRXpim




  PRESENTATION FOR:       DATE:     PREPARED BY:
  FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.
Platform




PRESENTATION FOR:       DATE:      PREPARED BY:
FRIENDS OF FILEMOBILE   Q4 / 12    Filemobile Inc.
Media Factory Today
  Over 25,000,000 unique visitors per month*.
  Over 2 million user sessions per day
  72 million API calls per month..
  100,000 photos / videos uploaded per month.
  100,000 comments per month.
  Over 4,500,000 registered users.
  Over 8,000,000 media items uploaded.
  33,000,000 media views per month.
* The % of pages our functionality is on comprises of this number of u/v per month.




    PRESENTATION FOR:        DATE:       PREPARED BY:
    FRIENDS OF FILEMOBILE    Q4 / 12     Filemobile Inc.
Thank-You / Questions



Founder & CCO
Steve Hulford
D: 416-849-2045
C: 416-435-4361
E: steve@filemobile.com
T: @hulford




  PRESENTATION FOR:       DATE:     PREPARED BY:
  FRIENDS OF FILEMOBILE   Q4 / 12   Filemobile Inc.

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Fm cj overview_v1_public

  • 1. Introducing Media Factory: Providing Crowd Sourced News in Real-Time for News Organizations PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 2. About Filemobile Digital Media Digital Marketing Agencies SaaS based Social Marketing Suite Gannett Molson / Coors BBDO Bell Media Honda Taxi Disney Ben and Jerrys Fluid Founded in Sept 2006 ABC Life is Good Rain 43 Maxim Sun Life Full House Interactive Launched in excess of 2,400 apps Fox News Royal Le Page Brandfire Marketing Shaw Media Campbell’s Jet Cooper Partners: Brightcove CBC Garage 70 Mainstreet The Weather Network Tim Hortons Draft FCB Based in Toronto Transcontinental Colgate Publicis Canada Bafta Maple Leaf Foods Pixel Pusher Active Network Fisher Price Y&R Inc PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 3. User Generated Content : The Challenge Users producing content & interacting like never before How do you reach these people? How do you get their content? How do you organize it? How do you grow your audience? How do you make money? This is what Media Factory does PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 4. User Generated Content : The Solution Real-Time News for our Real-Time World Delivered via multiplatform Crowd Sourced Curate the Social Web Publish Content Anywhere A Flexible Approach A Proven Platform PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 5. Product Suite Media Factory provides a cross-platform suite of products PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 6. CJ: How it works Media Factory APIs Media Factory APIs Mobile Apps Microsites Widgets Notifications Social Activities Social Activities Voting, Rating, Favorite, Uploading, Liking, Friending Voting, Rating, Favorite, Uploading, Liking, Friending PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 7. Media Factory Overview CURATE/ MODERATION UPLOAD PUBLISH PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 8. CJ : Integrate Streamline your web and broadcast workflow Integrate UGC into what you are currently doing PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 9. CJ : Engage Find your audience’s location in Real-Time Give them assignments with calls to action PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 10. CJ : Capture Web Feeds Email Mobile 1MB to 50GB Make it easy to upload, and submit content PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 11. CJ : Curate / Moderate Manage/curate your users/content with ease PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 12. CJ : Publish Publish to your Web App / Mobile App / CMS / Broadcast System PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 13. Flexible: How we deliver the solution: APIs & SDKs: Fully documented, allow for C custom application for any device O or integration in any system M P Template: L Create web apps fast with our component library E X I T White Label: Complete turnkey web and mobile apps Y Widgets: Web Iframe drop and go TIME TO DEPLOY PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 14. Case Study Contact Sales to see more Case Studies PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 15. Case Study – The Weather Network API: Cross Platform Implementation UGC Submission promotion every 10 min on TV. 15 million u/v per month [comScore]. Cross-platform implementation using APIs. Powering all photos and videos. Powering video w/ pre-roll / lower-thirds. User generated photos / videos. Geo-filtering on 10,000 cities. Push to Broadcast, Pull from Broadcast. Mobile / Tablet / Desktop applications(s) for uploading and display. http://bit.ly/LRXpim PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 16. Platform PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 17. Media Factory Today Over 25,000,000 unique visitors per month*. Over 2 million user sessions per day 72 million API calls per month.. 100,000 photos / videos uploaded per month. 100,000 comments per month. Over 4,500,000 registered users. Over 8,000,000 media items uploaded. 33,000,000 media views per month. * The % of pages our functionality is on comprises of this number of u/v per month. PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.
  • 18. Thank-You / Questions Founder & CCO Steve Hulford D: 416-849-2045 C: 416-435-4361 E: steve@filemobile.com T: @hulford PRESENTATION FOR: DATE: PREPARED BY: FRIENDS OF FILEMOBILE Q4 / 12 Filemobile Inc.

Editor's Notes

  • #7: Marc
  • #9: Contextual integration to professional content Broadcast Integration CDN integration Storage integration Single Sign-on Into your CMS, and/ or Broadcast workflow to keep your people on task Contextually link your UGC with your Pro content
  • #10: See your audience , where they are, and send them push notifications
  • #11: Photo/video/audio/text From mobile, desktop or email Pull in #hash tags from Instagram and Twitter
  • #12: Organize content into different themes/genres/categories Create user assignments for your audience Approve / deny content
  • #13: Contextually Integrate UGC with Professional Content quickly enough to cover breaking news Dynamically converts UGC into file types and fidelity appropriate for publishing on smart phones, tablets, desktop and your broadcast network Choose from Web apps, widgets, APIs, RSS feeds, Mobile White Label or SDKs to white label applications or via our API to mobile application