Unleash the Power of your API

Unleash the Power of your API
September 23rd, 2009

Monday, December 7, 2009

Content

• An API ? What for ?
– What’s an API?
– The core value of APIs
Martin Tantow, Commercial Lead
– Examples
 Senior strategy consultant (Oliver Wyman/
Mercer) and strategic alliance manager
(T-Mobile). He built his first company in • API Management
1999 together with Steven.
– The benefits of having a “managed” API
 MBA, Univ. of Munich, School of
Management Germany – What the reality is

• The 3scale solution
– 3scale’s added value
– An innovative architecture
Steven Willmott, Technical Lead
– Real life examples
 Director of research group at UPC,
Barcelona, Spain with focus on Web
Services, semantic web and distributed
systems.
• 3scale’s solution live walk-through
 Ph.D. in computer science from EPFL
Lausanne, CH
• Q&A


What’s an API?

3


What’s an API?

API stands for Application Programming Interface. It is a set of
programming instructions and standards for accessing a Web-based
software application or Web tool

3


What’s an API?

API stands for Application Programming Interface. It is a set of
programming instructions and standards for accessing a Web-based
software application or Web tool

API are a key element
of “The Cloud”

3


The core value of APIs…

Online Population

Web
Service /
Online
Business

4
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe



Online Population
Reach

Web Site

Web
Service /
Online
Business

4



Online Population
Reach

Web Site

open APIs
non-visual services

Web
Service /
Online
Business

4



Online Population
Reach (Huge B2B opportunity)
Social
Widgets Network
3rd Party Gadgets Apps
Web Site Apps Badges (Facebook,
Opensocial)
Semantic
Web
…lies in their capacity
to unlock distribution
channels and unleash
the power of your web
open APIs
service and online
non-visual services business.

Web
Service /
Online
Business

4


Some examples of successful APIs

5
Source: Dion Hinchcliffe’s Web 2.0 Blog



“The adoption of Amazon's Web services is
currently driving more network activity than
everything Amazon does through their
traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

5




“60% of all listings on eBay are added
via their API’s – and eBay services
over 6 billion API calls per month”
John Musser (Programmable Web)

5




“60% of all listings on eBay are added
via their API’s – and eBay services
over 6 billion API calls per month”
John Musser (Programmable Web)

“The API which has easily 10 times
more traffic than the website, has
been really very important to us.”
Biz Stone (co-founder, Twitter)

5


The benefits of having a “managed” API

6



Drive syndication

6



Develop brand
Drive syndication
awareness

6



Develop brand
Drive syndication
awareness

Promote innovation

6



Develop brand
Drive syndication
awareness

Promote innovation

Focus on your core
business

6



Develop brand
Drive syndication
awareness

Promote innovation

Focus on your core Develop new
business revenue streams

=

6


However the reality is that…

7


Why that ?

7


Why that ?

Lack of out-of-the-box and efficient API

Business
management solution
Early beginning of the learning curve of
such solutions

7


Why that ?


Business
management solution
such solutions

Financial
Companies are often overpaying for API
and API management systems (in-house or
custom build from system integrators)

7


Why that ?


Business
management solution
such solutions

Financial
Companies are often overpaying for API
and API management systems (in-house or
custom build from system integrators)

Development is complex and time
Technical

consuming
Even innovators often lack key tools like
deep monitoring and analytics

7


What is 3scale’s added value ?

8



Management & Access Control

 Usage
limitations by
methods
 Contract
management
 API traffic
filtering

8



Management & Access Control Monitoring & Analytics

 Usage
 Track account
limitations by
sign-ups
methods
 Monitor
 Contract
account usage
management
 Track method
 API traffic
usage in calls
filtering

8




 Usage
 Track account
limitations by
sign-ups
methods
 Monitor
 Contract
account usage
management
 Track method
 API traffic
usage in calls
filtering

Billing & Payment
 Pre- and post-
pay
 Usage plans
configuration
 Set pricing rules
according to
metrics
 Receive monthly
settlement

8




 Usage
 Track account
limitations by
sign-ups
methods
 Monitor
 Contract
account usage
management
 Track method
 API traffic
usage in calls
filtering

Billing & Payment Developer portal
 Pre- and post-  Content
pay management for
 Usage plans API
configuration documentation
 Set pricing rules  Flexible forums,
according to blogs and other
metrics community tools
 Receive monthly
settlement

8


Based upon an innovative architecture

9



“3scale networks enables Internet-based
businesses with a secure, scalable and efficient
SaaS platform to manage their APIs and reduce
time-to-market.” 9



Plug-In Advantages

 Fast and easy
integration
 Cost-efficient (no
bandwidth cost)
 Secure (no visibility
for 3scale on content
of data flows)

“3scale networks enables Internet-based
businesses with a secure, scalable and efficient
SaaS platform to manage their APIs and reduce
time-to-market.” 9



Plug-In Advantages

 Fast and easy
integration
 Cost-efficient (no
bandwidth cost)
 Secure (no visibility
for 3scale on content
of data flows)

9


Companies that have chosen 3scale

 Wine.com has a developer portal
with full CSS that perfectly
matches the look and feel of the
corporate site.
 The integration only took 2 weeks

 Meaningtool increased the
number of sign ups by 134% in 10
days.
 They generate the user accounts
through our Service Management
API

10



 Deepdyve integrated 3scale‘s solution in
less than 1 week
 More than 180 partners in less than 4
months, from the launch of their API
 No developer portal - authentication and
monitoring run directly through 3scale
APIs

 Freedom Speaks allows people to send
letters and faxes to the government
 They are successfully monetizing the
API with increasing revenues
 Through their API Program they’ve got 2
new key partners

11



 Klout uses our self-configurable
developer portal
 More than 40 API users in 2
months
 Up to more than 15.000 hits in
one day

 Customers have gone live in 3 days on their own
 Significant amount of companies planning to go live with 3scale’s
solution in the coming weeks
 Various companies also using pre-paid and post-paid plans, API
monetization increasing

12


3scale’s ecosystem
To be launched
soon
Example:

Example:


3SCALE’S SOLUTION
WALK-THROUGH


THANK YOU!
Feel free to contact us:
Martin Tantow martin@3scale.net
Steven Willmott steve@3scale.net

Get started with a FREE trial account: http://www.3scale.net/signup/new


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