SEO Fundamentals: Formic Media Seminar Series
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The document outlines a seminar series on SEO fundamentals presented by Formic Media, emphasizing the importance of optimizing content, code, and credibility to improve website visibility and organic search traffic. It discusses key strategies such as keyword optimization, inbound link credibility, and the value of generating quality content to attract links. Additionally, a case study showcases the successful implementation of SEO strategies resulting in a 72% increase in organic website traffic for a client within three months.
SEO Fundamentals: Formic Media Seminar Series
- 1. Formic Media Seminar Series:SEO Fundamentals Presented by:Formic Media, Inc.www.formicmedia.com/seminars503-260-6700| kent@formicmedia.com
- 2. The 3 C’s of SEO
- 3. SEO BenefitsWhy every site should be SEO’d:Reduce & Maximize Budgets
- 4. Reduce traditional media spend
- 5. Leverage existing content to get results
- 6. Organic search results don’t send you invoices
- 7. Reach Your Target Audience
- 8. Gain visibility for top tier keywords
- 9. Increase ROI & KPIs
- 10. Measurable ROI (leads, sales, awareness)SEO Fundamentals: The 3 C’sContent
- 11. Code
- 12. Credibility3 C’s: Content “Content is King”:Increase website visibility and rankings for key terms
- 14. Garner quality Inbound links3 C’s: Content Content Optimization:Embed keywords in text & tags
- 15. 3 P’s
- 17. Keyword Density3 C’s: CodeCode Optimization:W3C –compliant HTML (CSS) - Guide
- 18. URL, title and META tag optimization
- 19. Navigation & internal linking structure
- 20. Page Speed
- 21. Avoid Flash elements & table/frame layout
- 22. XML Sitemap
- 23. HTML Sitemap
- 26. Robots.txt
- 27. 301-redirects3 C’s: CodeMajor Page ElementsOptimized Title/Meta Tags
- 28. Header Tags (h1, h2, h3)
- 29. Optimized URL's
- 30. Alt tags3 C’s: CredibilitySEO Ranking Factors:Inbound link credibility
- 31. Inbound links, anchor text, etc. approximately 66% of how SEs determine rankings.
- 32. On-page keyword usage just 15%3 C’s: CredibilityCredibility Optimization:Inbound link credibility (PageRank)
- 33. Optimize anchor text with keywords
- 34. Relevancy factor
- 35. Domain history
- 36. Trust factor3 C’s: CredibilityBuilding Credibility:Content
- 37. Create great content people will want to link to
- 38. Submit your site & content
- 39. Directories – Dmoz, Yahoo
- 40. Press Releases – PRweb, I-Newswire
- 41. Social News – Digg, StumbleUpon
- 43. Utilize partnerships and talk to webmastersCase StudySands Whitewater & Scenic River Trips By executing a comprehensive SEO strategy complete with keyword research, competitive benchmarking and customized site optimization recommendations; Formic was able to produce the following SEO results for Sands Whitewater in just three months:72% increase in organic website traffic from month 1 to month 3
- 44. Organic traffic generated qualified visitors; achieved the lowest bounce rate across all traffic mediums at 23.21% after three monthsResourcesPublicationshttp://www.seomoz.org/
- 46. http://www.searchenginejournal.com/Local & Small Biz Publicationshttp://www.davidmihm.com/
- 50. Formic Services Formic Media’s search engine optimization (SEO) services offer small and local businesses the ability to generate visibility within “organic” search engine listings utilizing the SEO fundamentals and much more. Formic Media’s SEO process has been refined over 12 years and customized for small business.
- 51. Formic Clients
- 52. Up Next: Formic Media Seminar Series 8.11: PPC FundamentalsIn order to generate targeted leads, many small businesses are testing pay-per-click (PPC) advertising. Most companies use Google AdWords to target desirable search terms with specific text advertising, and only pay for each click (rather than impression). PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Unfortunately, many small businesses do not have the time or resources to effectively manage PPC campaigns, which can lead to very costly mistakes. The Formic team will walk you through PPC campaign research, planning, implementation and management. You will leave this seminar with sufficient knowledge of how to optimize your existing PPPC campaigns or create a new campaign from scratch.
- 53. Questions & AnswersSEO Site ClinicContact:Kent Lewiswww.formicmedia.com503-260-6700| kent@formicmedia.com
Editor's Notes
- #4: Ultimately your site should be ranking for your branded terms without much optimization but that’s not enough, branded terms drive traffic/people who are already familiar with your site and servicesSEO helps to garner visibility for the keywords your target audience is actually searching on Utilizing GA ROI and is quantifiable
- #5: Organic optimization can be fundamentally broken down into three key areas
- #6: Keyword rich content helps search spiders understand what your website is about.Garner qualified, relevant trafficGarner quality Inbound links credibility
- #7: Keywords in top tier tags, H1s (establish content hierarchy), meta encourages CTR on organic listings, differentiates you from competitors, textUnique keywords per page, placed on the page just optimizing tags does your website a disservicePlace keywords close to the top of the page (prominence), bold titles for prominence, SEs read from the top down, hyperlink keywords for more weight and relevance to internal site pagesTo ensure copy sounds natural, phrases can be broken up as SEs understand the relationships and piece together keyword phrases the page is relevant for.
- #10: CHART Courtesy of SEOMoz.org…saved one of the most important factors for last (from a weighted standpoint of what SEs take into consideration when ranking sites organically.