Focus group_version 1
- 1. Focus Group
- 2. Questions!! • Which part of Leicester do you live in? • What do you enjoy doing in your free time? • Do you enjoy reading regional magazines? • What kinds of articles would you like to see in a regional magazine? (Resturant recomendations, where to shop, when does a game come on, etc.) • What type of image would you like to see as the front cover? (Scenery/person/a place, etc.) • Which color combination attracts your attention the most? • Would you prefer a modern billboard design or a traditional design? • Do you think that having background music in a radio advert attracts your attention? If so, what type of music? • How long do you think an advert should last for? • Are you active on social media?
- 3. Response 1- Kevin • Just graduated from Leicester University • 22 years old • Lived in Leicester for 5 years
- 4. Which part of Leicester do you live in? • “Well, my dorm was in Oadby, so I guess I live in Oadby?” • “I always go to Highcross during the weekends to shop for food and stuff. Sometimes I go to St. Martin Square to check out shops and there’s loads of cool stuff.
- 5. What do you enjoy doing in your free time? • “I love basketball and rugby, I always watch them when it’s on TV. I would love to go to the stadium to watch a game one day” • “I do like going to bars and drink after a long week, but I’m a responsible drinker!” • “I don’t like watching plays in theatre, they really don’t interest me.”
- 6. Do you enjoy reading regional magazines • “Nope, I don’t. But sometimes if I run out of ideas on where to go to, I might go online and discover new places.”
- 7. What kinds of articles would you like to see in a regional magazine? (Restaurant recommendations, where to shop, when does a game come on, etc.) • “Defiantly some sports related stuff, yea I would like some restaurant recommendations. Going to Macdonalds and burger king all the time is really frustrating when you don’t know what’s good.” • I would like to know where I can buy hats, I heard there’s a shop in St. Martin Square. I might check it out later.” • “When I cook in the dorms, I always don’t know what to cook so maybe some fast and easy recipes might help.” • I love going out on adventurous and stuff, so some articles on that would do. • My girlfriend always bugs me about buying gifts for her and I honestly don’t know what to get her. An article on that would help.
- 8. What type of image would you like to see as the front cover? (Scenery/person/a place, etc. • “I guess maybe scenery? Maybe like a cool alley way or somewhere that people may not know. “
- 9. Which color combination attracts your attention the most? • I would say yellow and black, because these colors contrast each other and they do stand out. Black and white is the traditional and simple combination to make things stand out.
- 10. Would you prefer a modern billboard design or a traditional design?
- 11. Would you prefer a modern billboard design or a traditional design? • I guess a modern one, because it does standout a lot and it’s a lot different from the traditional ones. You can have fun designing it without having to worry about the traditional rules and stuff. • If there’s a really creative advert, it will indeed attract my attention.
- 12. Do you think that having background music in a radio advert attracts your attention? If so, what type of music? • “Yea I think it does. When it’s something catchy or upbeat it makes the whole experience more interesting, and it’s more memorable as well. I would pay attention to what it says when it’s something fun and upbeat.”
- 13. How long do you think an advert should last for? • I think it should last around 30-40 seconds. 50 seconds tops, or else it’s too long and I’m gonna lose interest.
- 14. Are you active on social media? • Yes of course I am. I’m mostly active on instagram, facebook and twitter. I go on them everyday whenever I’m bored cause what would you do? • I guess if a magazine has these platforms I would be more aware of what’s happening and I’ll be hyped on what’s going to be in the next issue.