Focused Value Proposition Activity Final
- 1. FITT (Fostering Interregional Exchange in ICT Technology Transfer)
- 2. Position in the valorisation chain New ideas/ Technologies What? How? Narrowing the Focus of the Value Proposition is starting to make the business feasible and real. Focussed Value Proposition
- 3. Value Proposition Formulating a Value Proposition is important as it helps you to Express the value of your idea/project to the outside world Make your elevator pitch Start with the exploitation of your idea/project Focussed Value Proposition
- 4. Strategic Logic Focussing the Value Propositions implies to assess, exploit and develop all aspects of Strategy discover develop © Wiley
- 5. Strategy A strategy to develop a focussed value proposition consist of three interrelated components: A business concept that identifies the intended customers of the organization and the product offers and key activities that the organization will use to create value for those customers An organization concept that defines the resources the organization will use in its value-creating activities, the organization design for coordinating its activities, the controls it will use to monitor its value-creating activities, and the incentives – or plan for value distribution – that the organization will offer to attract and motivate resource providers in its value-creating process The core processes of product creation, product realization, stakeholder development, and organizational transformation through which an organization tries to create and distribute value on a sustainable basis
- 6. Value Proposition as the Heart of Strategy The Value Proposition is the crystallisation of all strategic decisions
- 7. The FITT toolbox provides help for practitioners in: knowing the market (marketing process) integrating all information (business modeling process) Toolbox Content Marketing Market assessment Templates for technological marketing Living Labs in ICT Business Modeling Business Model Decision Business Model Design Open source business model
- 8. Suggested Readings Link to bibliography Link to code book Business opportunity Customer-Benefits & Segment-Attractiveness Business model Link to relevant websites Sanchez R. & Heene A. (1999) The new strategic management: Organization, competition and competence