Follow Me On Twitter Berteloot Stanislas Slideshare
Download as PPT, PDF1 like353 views
The document discusses the importance of social media as a new communication model that facilitates dialogue between customers, employees, and investors rather than relying on traditional advertising. It highlights case studies and examples of how organizations can leverage social media for marketing, lead generation, and customer interaction. Additionally, it provides practical tips for using platforms like Twitter effectively to enhance engagement and build trust among audiences.
![Follow me on Twitter and be my Friend on Facebook… Please! Use your Social Media as a Tool STC – Paris 20/03/09 stanislas berteloot, marketing director, KDS [email_address]](https://image.slidesharecdn.com/followmeontwitter-berteloot-stanislas-slideshare-090322101329-phpapp02/85/Follow-Me-On-Twitter-Berteloot-Stanislas-Slideshare-1-320.jpg)
![Jeremy is like all of us… He likes to be listened to. Response to KDS: « I am very glad that you understood the nature and the purpose of [my post] and have been working to listen and reform; that is fairly rare it seems. I would like to see more of that! » jcole.us/blog](https://image.slidesharecdn.com/followmeontwitter-berteloot-stanislas-slideshare-090322101329-phpapp02/85/Follow-Me-On-Twitter-Berteloot-Stanislas-Slideshare-7-320.jpg)
Follow Me On Twitter Berteloot Stanislas Slideshare
- 1. Follow me on Twitter and be my Friend on Facebook… Please! Use your Social Media as a Tool STC – Paris 20/03/09 stanislas berteloot, marketing director, KDS [email_address]
- 2. Content What is it? How is it used today?– personal / business? How can organisations use it? KDS case studies How can SM be used to develop application? How can SM improve online help?
- 3. I am here because of Jeremy
- 4. Because of Jeremy Cole Jeremy Cole is MySQL Guru and co-founder at Proven Scaling LLC, previously Jeremy was MySQL Guru at Yahoo! Inc.,
- 5. Jeremy is vocal… This slide has been removed…
- 6. Jeremy is very vocal…
- 7. Jeremy is like all of us… He likes to be listened to. Response to KDS: « I am very glad that you understood the nature and the purpose of [my post] and have been working to listen and reform; that is fairly rare it seems. I would like to see more of that! » jcole.us/blog
- 9. Blogs Wikis Podcasts RSS Mashups Social Networks
- 10. Well… sort of.
- 11. Social Media Really is…
- 12. a Conversation…
- 13. That is powered by…
- 14. Blogs Wikis Podcasts RSS Mashups Social Networks
- 15. It is a conversation between…
- 16. Customers…
- 17. Employees…
- 18. Investors…
- 19. … People!
- 20. And guess what?
- 21. The social media conversation is…
- 22. Not Organized
- 23. Not Controlled
- 24. And not on message.
- 25. Social Media is…
- 26. … a brand new way of understanding markets, not just another messaging channel.
- 28. Listen because 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.
- 30. Social networking and blogs now more popular than email March 9, 2009
- 31. Jeremy =
- 32. The old communication model was a monologue
- 34. The new communication model is a dialogue.
- 35. Interact with your audience To understand them To provide them with more value To let them help you To let them help themselves
- 36. Push content as if your life depends on it
- 37. Google is not a search engine. Google is a reputation-management system
- 38. Free Tip #1
- 39. "Tweets" of 140 characters Posted to your profile or your blog , sent to your followers Use Twitter to inform and to ask. You will get what you give
- 40. Follow & auto follow According to Hitwise data released on January 21st this year, Twitter usage in the UK has increased 10 fold in just 12 months - with celebrities such as Steven Fry, Jonathan Ross, John Cleese and Richard Branson even joining the ever increasing list of Twitterers. This follows hot on the heels of Hitwise announcing Twitter usage has overtaken that off Digg in the US.
- 41. Free Tip #3 Use Hastags, Keywords Follow people with many followers Use auto-follow Get Retweeted Reply to the top Tweeters Explain how to do something Answer the right question (e.i. not « What are you doing ») Feed from blog Feed blog from Twitter
- 42. 24-year-old CEO Mark Zuckerberg
- 44. Free Tip #2 One profile Pull from your blog and more Carefully set privacy Don’t go off the record Don’t friend everyone Create a public profile
- 45. What does KDS do with it? Marketing & Press Relation Lead Generation Product Development Road Map prioritization
- 46. How KDS interacts with its audience? ? Kds.com
- 48. = Blogs Group + Portal Forum
- 49. Story - 2008 Market new positioning Gather real life anecdote Learn from the users Create an ownership Take away : study / PR / White Paper (365 downloads)/ market ownership / Leads
- 50. Beyond Marketing
- 51. Google asks users to contribute and improve online help
- 52. Lets your users do the translation
- 53. Salesforce.com Listens for you
- 54. Service Cloud A person seeks technical support Posts questions on Facebook Receives replies helping solve the problems. Service Cloud determines which questions and responses represent meaningful issues and accurate answers. The system then incorporates this knowledge into the standard Salesforce customer service application. It is shared with support reps, put on the web, used in self-service customer environments, and so on.
- 55. Wiki
- 58. Life question Should I mix business with private life? What job do you do? Which SN? Facebook public profiles Linkedin Twitter
- 61. Credits Presentation by : stanislas berteloot, KDS Social Media is…: Leewhite (on SlideShare) The Conversation: An Introduction to Social Media: Tactica What the F...K is Social Media: Marta Z. Kagan Social Media Influencer Predication 2009: www.trendsspotting.com Social Media & Word of Mouth: Marketing for Startups: Colour Creative Persuation Social Media Rockstars: Arturo Pelayo, mediaalchemy.org How to Change the World: http://blog.guykawasaki.com/