Font and Colour
- 1. how colour and font are used to create meaning . . . . .
- 2. why are fonts important ? using the right font is an important element in sending your intended message to your intended audience in a form they can understand. its important to use colour and font to your advantage and appeal to the audience before they even read the magazine #1
- 3. sans international projects looks more modern they dont have any flourishes at the end of strokes no details small decorative flourish at the end of strokes sans serif fonts are used regularly because of how clean they tend to look in those main text areas
- 4. in my magazine.. I would use a serif style font. This is because they are clearer and easier to read than sans. They are also widely used in magazine and books already. An example of a serif style font I would use is Droid Serif. Droid Serif PT Serif Fonts are important as they can signifiy time period. They can make an article appear older or more recent, depending on what they are
- 5. script font Script font can be used to make a piece of writing look more sophisticated. They are commonly used on wedding invites, certificates and prestigious documents. When they are used, it is purposely to make an article look more polished and clean cut. They hold gravitas. I don't think that script font would suit my magazine as script fonts would appeal to sophisticated and mature people, whereas my magazine would not.
- 6. display font Display font is only used for the masthead. It is chunky and bold, and designed to make a point. It is used for the masthead as it intends to draw in the reader. It makes emphasis and stands out. Display fonts are generally used for movie posters and advertisements
- 7. display font this would be appropriate for a magazine masthead- this would not be, because it is not big and bold and does not stand out RADIKAL Radikal
- 8. handlettered font Handlettered fonts are often used in letters from the editor, to build a relationship. They add a human touch and give the magazine a 'real life' feel. It makes the magazine look like it has been written by real people and makes it more rustic.
- 9. size matters... Thick. Black. Big. All font needs to stand out when appropriate inorder to catch the readers attention and do its job properly ie; a masthead would need to be big enough to draw people in, but not dominate the whole frontcover. MAGAZINE MAGAZINE The first title is more appropriate as it is bigger and a darker colour, helping it to stand out
- 10. colour This connotes harmony and calm. It also may be argued it connotes envy and jealousy. Has connotations of purity and innocence. It is a clean and good colour. Often seen as 'perfection' Connotes fire and blood, and is a passionate colour. Connotes hate,but also sometimes love.
- 11. colour Colours can communicate meaning. for instance, more primary colours will appeal more to a younger audience because they have connotations of being playful and young, where as neutral colours will appeal to a more mature audience. Darker colours could be more linked with a rock music genre, where as pinks and purples more associated with pop magazines.