For mobile devices think apps, not ads
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The document discusses why mobile ads don't work as effectively as apps. It notes that people find mobile ads more intrusive than desktop ads and that the small screen size of mobile devices makes ad placement difficult. The document then outlines the top categories of smartphone apps and argues that marketers should focus on creating engaging apps that add value for consumers rather than buying mobile ad space. It provides tips for developing effective apps, such as adding convenience, unique features, social elements, incentives, and entertainment.
For mobile devices think apps, not ads
- 1. FOR MOBILE DEVICES THINK APPS, NOT ADS.
- 2. WHY MOBILE ADS DON’T WORK? 1.PEOPLE DON’T LIKE THEM. Surveys show that people find mobile ads more intrusive than desktop ads, because mobile is a more private venue. In fact, fully four in five say that mobile ads are “unacceptable.”
- 3. 2.THERE IS NO RIGHT SIDE. PC users are conditioned to find ads in the right margin of the screen— they appear that way on Facebook and in Google search results, for example. But mobile screens are too small to have a usable right margin, so ads pop up in unexpected places. WHY MOBILE ADS DON’T WORK?
- 4. 3.THE “FAT FINGER” EFFECT Advertisers closely track how many users tap on an ad. But many of those taps are inadvertent, because the ads are tiny—so it’s difficult to judge an ad’s effectiveness. WHY MOBILE ADS DON’T WORK?
- 5. TYPES OF SMARTPHONE APPS GAMES AND ENTERTAINMENT, WHICH ACCOUNTS FOR 42% TIME SPENT ON SMARTPHONES.
- 6. TYPES OF SMARTPHONE APPS SOCIAL NETWORKS , WHICH ACCOUNTS FOR 31% OF THE SMARTPHONE TIME.
- 7. TYPES OF SMARTPHONE APPS UTILITIES INCLUDING MAPS, CLOCKS, CALENDERS, CAMERAS ETC..
- 8. TYPES OF SMARTPHONE APPS DISCOVRY SUCH AS APPS FOR YELP, TRIPADVISOR ETC..
- 9. TYPES OF SMARTPHONE APPS BRANDS SUCH AS NIKE AND REDBULL.
- 10. Instead of buying tiny banner advertisements, marketers should create apps that add value to consumers’ lives and enhance long-term engagement with their brands. To do so, they need to understand how and why users choose apps. ADD CONVENIENCE OFFER UNIQUE VALUE PROVIDE SOCIAL VALUE OFFER INCENTIVES ENTERTAIN
- 11. 1.ADD CONVENIENCE THOUGH SERVICES CAN ALSO BE PROVIDED THROUGH THE WEBSITE BUT AN APP PROVIDES CONVENIENCE TO THE USER. SMARTPHONE APPS FUNCTION MORE QUICKLY AND SMOOTHLY.
- 12. 2.OFFER UNIQUE VALUE THERE ARE APPS THAT OFFER CUSTOMERS WITH ADDITIONAL FEATURES LIKE SCANNING A QR CODE OR A BARCODE BY WHICH THEY CAN IDENTIFY A CERTAIN PRODUCT OR SERVICE AND USE THE INFORMATION FOR AVAILING THE SERVICES.
- 13. 3.PROVIDE SOCIAL VALUE SOCIAL GIFTING IS A CASE WHERE THREE FEATURES COME TO PLAY AS GIFT CARDS , SOCIAL NETWORK, ONLINE SHOPPING. COMPANIES CAN OFFER SUCH GIFT CARDS TO CUSTOMERS THROUGH SOCIAL NETWORKING SITES LIKE FACEBOOK OR WHATSAPP FOR THEIR PROMOTION.
- 14. 4.OFFER INCENTIVES COMPANIES CAN OFFER INCENTIVES TO THOSE WHO DOWNLOAD THEIR APP SUCH AS FREE RECHARGE OR FREE TAXI RIDE. THIS WILL INCREASE THE CUSTOMER’S INTEREST IN THE COMPANY’S APP.
- 15. 5.ENTERTAIN SMARTPHONE USERS SPEND 42% OF THEIR TIME ON SMARTPHONES IN ENTERTAINMENT APPS SUCH AS GAMING. SO COMPANIES CAN BUILD APPS THAT ENTERTAIN THE CUSTOMERS INSTEAD OF ITS OWN BRAND’S APP. REDBULL EXACTLY DOES THE SAME.