For the understanding of google search console
- 2. OVERVIEW • Google Search Console is a free web service offered by Google that allows website owners and administrators to monitor, maintain, and optimize the visibility and performance of their websites in Google’s search results. • It plays a crucial role in helping website owners understand how their site is performing in Google’s search engine and provides valuable insights to improve its visibility and user experience
- 3. PERFORMANCE • Google Search Console's Performance report helps website owners understand how their site appears in Google Search results and how users interact with it. • Key metrics :- (1) Total clicks :- The number of times users clicked on your website's link in Google Search results. (2) Total impression :- The number of times your website's link appeared in Google Search results (even if it wasn't clicked). (3) Average CTR:- The percentage of users who clicked on your website's link after seeing it in search results. (4) Average Position :- The average ranking of your website's links in Google Search results for a specific query.
- 4. EXAMPLE IMAGE OF PERFORMANCE :-
- 5. URL INSPECTION • The Google Search Console URL Inspection tool helps website owners understand how Google crawls, indexes, and serves a specific page on their site • Here's a breakdown of what the URL Inspection tool offers: (1) Crawl information (2) Indexing information (3) Serving information (4) Troubleshooting (5) API Access
- 6. INDEXING (1) Pages :- The Page Indexing report in Search Console provides insights into which pages on your site have been indexed, and reasons why some pages might not be indexed. • The Page Indexing report shows how many URLs on your site have been crawled and indexed by Google • It includes processing and analyzing the textual content and key content tags and attributes
- 7. (2)VIDEOS :- • Videos explain how to use the tool to monitor and improve your website's performance on Google Search. • These videos cover various aspects, from basic setup to advanced features, including indexing, crawling, and performance analysis. They also delve into specific reports like the Video indexing report, which helps track the status of video indexing on your site.
- 8. (3)SITEMAPS:- • The Sitemaps report allows website owners to submit and monitor sitemaps, which are files that help search engines like Google discover and understand the structure and content of a website. • How to Use Sitemaps in Google Search Console: 1. Submit Your Sitemap 2. Monitor your sitemap 3.Understanding the results
- 9. (4) REMOVALS:- • The Google Search Console Removals tool allows website owners to temporarily hide URLs from Google Search results for a period of six months. • It's a way to quickly remove content from search results while you make updates, address issues, or decide on permanent removal. The tool doesn't permanently remove the URL from Google's index; it simply blocks it from appearing in search results for a limited time.
- 10. EXPERIENCE :- Meaning :-The "Experience" section in Google Search Console provides insights into how users experience your website on Google Search Sections :- (1) Core web vitals :-Core Web Vitals are a set of specific, measurable, and actionable metrics that Google uses to assess the user experience of a webpage. (2) HTTPS :- In Google Search Console, the HTTPS report helps website owners understand how their site's URLs are being indexed in relation to HTTPS (the secure version of HTTP)
- 11. SHOPPING Merchant opportunities :- The Merchant opportunities report in Google Search Console helps online retailers improve how their products and store information appear on Google Shopping. The Merchant opportunities report in Google Search Console helps retailers enhance their online shop's visibility on Google by providing recommendations for improving product listings. This report, previously known as the Shopping tab listings report, focuses on key areas like payment methods, store ratings, and shipping/return policies, all crucial for a positive customer experience.
- 12. ENHANCEMENTS • Meaning :- A dedicated area for tracking the performance of structured data on your website • Sections :- (1) Breadcrumbs :- The "Breadcrumbs" report within the Enhancements section helps website owners identify and resolve issues with their breadcrumb implementation. (2) Profile page :- The dedicated space on a website or app that summarizes information about an individual, group, or organization.
- 13. SECURITY AND MANUAL ACTIONS • Meaning :- Helps website owners identify and address issues that affect their site's visibility in Google Search results. • Sections :- (1) Manual actions :- A Google Manual Action is a penalty imposed by Google, specifically by human reviewers, on websites that violate their spam policies. (2) Security issues :- "security issues" refer to problems Google detects on your website that could harm users or their devices.
- 14. LINKS • Meaning :- Links report provides insights into your website's backlink profile, showing which external websites link to yours, what text is used in those links, and which pages on your site are being linked to. • Types :- (1) Internal links :- Links from your property to your property. (2) External links :- Links from outside property to your property.(Also known as backlink)
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