Force fields
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Force fields analysis summarizes the dynamics between users and stakeholders to uncover insights and user needs. It focuses on the entire system, mapping out the interrelationships between people and objects. Key aspects that are mapped include the value exchanges, conflicts, and emergent behaviors that influence the whole system. This reveals important clues about motivations, intentions, needs, as well as vulnerabilities and opportunities.
Force fields
- 2. WHEN NEEDED RATIONALE FORCE FIELDS Focuses on the whole system; a community within an environment consisting of interacting, interrelated and interdependent people and object Factors in the value exchanges, conflicts and emergent behavior that affect the whole system Reveals important clues about motivation, intentions, needs, as well as vulnerabilities and opportunities I want to understand how the user relates to others I want to zoom out to see the bigger context I want a different perspective 2
- 3. ESSENCE POINTERS FORCE FIELDS Analyze dynamics between users and stakeholders to uncover insights and user needs Identify, map and label user, stakeholders and key objects and the role they play in the system E.g. a shopper (the user), shop owner, supplier, neighbor (stakeholders), smart phone, shopping cart (key objects) Decide on the system’s boundaries E.g. consider whether the boundary is drawn around the shop or extends beyond the shop to include the supplier – shop relationship Identify, map and label with different colors material and immaterial interdependencies and/or exchanges between user, stakeholders, key objects E.g. material: shopper buys groceries (product) from shop owner; shopper pays money to shop owner (income) E.g. immaterial: smart phone points shopper to discounted product (information); shop owner provides shopper with free wifi (favor) Understand the prevailing dynamic patterns in theSource of Inspiration: System Map: www.servicedesigntools.org/tools/28 3