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CHANGE
MANAGEMENT
 The Kurt Lewin’s theory
Why change?



Improve Company Image    Respond to Environment




 To tackle Competition   Be the Best in Business
Driving Forces


>>>Field Forces<<<                                                           Restraining Forces



                                                 Customer want                            Loss of staff
                                                 new product                                 overtime

                   Current             Desire
                    State              d State
                                                                                      Staff frightened
Driving Forces           Restraining Forces      Improve speed                                  of new
                                                 of production                             technology

                                  R1
  D1
  D2                              R2                              Plan: Upgrade
                                                 Raise volumes                       Environmental
                                                                   Factory with
                                                 output                              impact of new
  D3                                                                   new
                                  R3                                                  technology
                                                                  manufacturing
  D4                                                                equipment
                                  R4

                                                 Control rising
                                                 maintenance                                  Cost
                                                 cost

                 Driving Forces


                 Restraining Forces                                                    Disruption
Kurt Lewin’s Model of Change




       Unfreeze    Change            Refreeze



 • Ensure that     • Execute the   • Ensure that
   employees         intended        the change
   are ready for     change          becomes
   change                            permanent
How can it be executed effectively

 Define the change you want to see


 Brainstorm or mind map the Driving   change

 Forces and the Restraining Forces


 Evaluate the Forces


 Review the Forces


 Strategise


 Proritise action steps
Limitations of the theory

   Its difficult to freeze a planned change in the
    system
   Its relevant to incremental and isolated changes
    and ignores the transformational and radical
    changes
   It ignores the role of power and politics in an
    organisation
   It is seen as a top - down, management driven
    approach and ignores situations regarding
    bottom - up change
Thank You!

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Change management theory of kurt lewins

  • 1. CHANGE MANAGEMENT The Kurt Lewin’s theory
  • 2. Why change? Improve Company Image Respond to Environment To tackle Competition Be the Best in Business
  • 3. Driving Forces >>>Field Forces<<< Restraining Forces Customer want Loss of staff new product overtime Current Desire State d State Staff frightened Driving Forces Restraining Forces Improve speed of new of production technology R1 D1 D2 R2 Plan: Upgrade Raise volumes Environmental Factory with output impact of new D3 new R3 technology manufacturing D4 equipment R4 Control rising maintenance Cost cost Driving Forces Restraining Forces Disruption
  • 4. Kurt Lewin’s Model of Change Unfreeze Change Refreeze • Ensure that • Execute the • Ensure that employees intended the change are ready for change becomes change permanent
  • 5. How can it be executed effectively Define the change you want to see Brainstorm or mind map the Driving change Forces and the Restraining Forces Evaluate the Forces Review the Forces Strategise Proritise action steps
  • 6. Limitations of the theory  Its difficult to freeze a planned change in the system  Its relevant to incremental and isolated changes and ignores the transformational and radical changes  It ignores the role of power and politics in an organisation  It is seen as a top - down, management driven approach and ignores situations regarding bottom - up change