Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
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This document provides guidance on using audience data and insights to grow engagement and monetize a Facebook page. It recommends understanding the audience, creating audience clusters and insights, prioritizing content topics, identifying influencers, tracking engagement metrics, and iterating the strategy based on data analysis. The goal is to test different content, advertising, and topics to engage the target audience and maximize weekly user engagement over time.
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon Penson. Zazzle Media
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- 24. PHASE ONE
- 26. USE THIS > FACEBOOK POWER EDITOR COMBINE DATA CREATE CLUSTERS
- 27. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 Age Split Of Audience Facebook Phones 4u CREATE THIS > INSIGHT
- 28. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Audience Who Like Facebook Phones 4u Mass Appeal Potential Topics Topics To Avoid | @SIMONPENSON
- 29. 98 92 87 84 74 6864 63 62 53 51 43 40 31 30 23 22 15 Zazzle Content Index: TV Shows Jersey Shore I'm A Celebrity Britain's Got Talent Two and a Half Men Strictly Come Dancing Coronation Street Only Way Is Essex How I Met Your Mother X Factor Mock The Week Geordie Shore Family Guy Walking Dead Dexter Spartacus Game of Thrones Mad Men Downton Abbey This provides content prioritisation based on interest data | @SIMONPENSON
- 32. WHAT TO CREATE
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- 39. | @SIMONPENSON Top Tips to Maximize Engagement
- 40. | @SIMONPENSON FACES SELL PAPERS
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- 44. BACK TO DATA | @SIMONPENSON
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- 53. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% Week 1 Week 2 Week 3 Week 4 Weekly Engagement Phones 4u Carphone Warehouse EE | @SIMONPENSON
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- 60. | @SIMONPENSON USE THIS > < CREATE THIS
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- 68. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > MOZ.COM
Editor's Notes
- #28: The phones 4u audience is far younger than the Facebook average. Of 13-18 Phones4u bracket, 59% are female. Phones4u 55% female overall.
- #29: Content marketing application of social graph. % of phones 4 u audience who like topics compared to % of total Facebook audience who like topics. E.g. 95% of phones4u audience like TV shows, compared to 47% of the total Facebook audience. This identifies mass appeal topics (which phones4u audience & facebook audience in general are interested in), Potential topics (where phones4u have a decent level of interest and Facebook audience is fairly strong), and topics to avoid (both low, or mass Facebook interest is very low).
- #30: The top TV shows (that have the biggest affinity on social networks to the Phones 4u audience) are scored and ranked by our Zazzle content index. This metric combines content engagement and interest likes to distribute 1,000 points per topic amongst it’s component parts. The higher the points, the more relevant that interest is to the phones 4u audience.
- #54: Phones 4u’s engagement is poor compared to some of their key competitors. Their current content is too product led. Seems to be a proportion of fake/inactive fans on the page affecting the engagement levels.