Forms 2.0 in Marketo

What’s new in Marketo
Rachit Puri
Marketing Manager
rachitp@grazitti.com
www.grazitti.com
© Copyright 2014 Grazitti Interactive

What’s new in Marketo?

Forms 2.0
 Marketo released “Forms 2.0″ creator on January 24.
 It has bundled many features into one release to boost form effectiveness.
 It enables marketers to easily implement robust designs and functionality
that required JavaScript and HTML manipulation with the original editor
 It creates beautiful, stable, and flexible web forms.


What is Forms 2.0 offering?
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Advanced Progressive Forms
Create double-column forms in the editor
Conditional field display
Placeholder text
Field sets (grouping fields into their own box)
Style themes you can choose from
An area to apply your own custom CSS
Setting error languages
Ability to set locales (e.g., MM/DD/YYYY can become YYYY/MM/DD)
Ability to choose default follow-up pages
Font selection for the form
Ability to add rich text fields to the form
Light box option


Make Your Fields Conditional to Improve
Visitor Experience
 You can display what shows up
on a form page based on
previous answers.
 Hide unnecessary fields on a
page that could decrease the
conversion rate, keeping the
most relevant ones.


Embed Forms on Your Own Pages
 You can display what shows up
on a form page based on
previous answers.
 Hide unnecessary fields on a
page that could decrease the
conversion rate, keeping the
most relevant ones.


Customize forms to Boost Response Rates
 Create multiple columns of
fields.
 Add copy to layouts.
 Include images within the
form.


Customize Follow-up Pages for Content Delivery
 Show targeted content on
your Thanks page
 Send the visitor to a specific
thank you page based on the
Country field or Industry.
 Increase User engagement
and pages/visit


Build Field Sets for Data Organization and Layout
 Create and organize your form
fields in specific labeled
groups
 Shipping Address fields is a
use case for companies that
send physical product.
You can also make field sets
dependent on a previous
choice. For instance, if the
Billing Address is Different
checkbox is checked, the page
could display the Billing
Address field set


Enhanced Progressive Profiling
 New simplified progressive
profiling process
 Add desired fields to the
progressive field set and those
fields will progressively display
each time a form is
completed.
 Get High conversion rate


In-form field labels as Hints
 No need of extra form field
labels
 Help your customers fill the
form and increase conversion
rate


Country Specific Form Error Messages
 Create localized settings.
 Choose one of nineteen
languages and form error
messages will automatically
appear in the local language.
 Choose the form locale and
you can set the format of date
fields to match the region.


Capture better data with Built-in Field Validation Rules
 Get additional of field
validation rules
 Reduce form error %


Hide forms for your Known Users
 Bypass the form to improve
experience of known leads
 Recognize existing and new
visitors
 Increase User Engagement


Forms 2.0 and You


Why Marketers

Forms 2.0?

50% increase in form conversion with 1 less field visible.
67% better form conversion with error messages in local
languages and format

149% more downloads with websites without a form for existing
users


What’s in for Marketers?


What’s in for Marketers?
 High Web Conversion Rate

 Increased User Engagement
 Easy Form Management
 Improved Campaign ROI
 Low Maintenance Cost


Use Case 1
User comes to Webinar Registration
Page and is displayed a Register form
User sees a Mandatory Company field.
After user fills that, he can be shown an
option Industry field just below that.
If the user fills in the Industry field, he
can be taken to a Thanks Page, which
will be more Industry Specific
Now user will not have to fill any new
form for downloading Case Study. Also,
till he waits for Webinar, he can go
through a Case Study, specific to his
industry.

Use Case 2
Your Known User doesn’t have to fill all these forms. Simply with Register/Download
button, he can access all these resources.

Case Study

Whitepaper


Webinar

Grazitti Marketo Services


Grazitti Marketo Services
Grazitti’s Marketo certified professionals implement, deploy and manage Marketo solutions to
leverage Marketo's robust platform for highly focused marketing solutions. Companies like Tidemark,
Appcelerator, Cloudwords and many others trust us for their Marketo needs.

“

The Grazitti Interactive team understood what we needed to improve our Marketo usage,

”

gave us a plan to fix it, and completed the work very quickly.
Kris Bondi,
VP, Marketing at Moka5

Some of Our customers:


Marketo Services Offered:
Salesforce
Integration
Design &
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Integration

Marketing
Technology
Services
Campaign
Management

3rd Party
Integration
Data
Management


Why Choose Us?
Cost effective solutions

Cost Effective

Offshore delivery model

Certified Marketo experts
5+ years of on-hands experience

Expertise

Wide array of services

Quick turn-around

Flexible

To know more about our Marketo services, write to info@grazitti.com


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Forms 2.0 in Marketo

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