Fortune data viatec
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Tony Zhang is promoting Fortune Data, an advertising platform that provides a one-stop solution for Western businesses to cost-effectively engage local Chinese consumers. It uses big data, business knowledge, and algorithms to allow programmatic and real-time bidding on web and mobile ads in North America and Europe targeting the growing overseas Chinese market. Fortune Data makes money by taking a 20% cut of ad costs. The $400 billion overseas Chinese consumer market is largely untapped and represents a major opportunity for growth.
Fortune data viatec
- 2. Business Opportunity: Overseas Chinese consumers market continues to grow rapidly. • Local Chinese community • Overseas Students • Overseas Travellers Problem Solving: North American and Europe businesses have largely missed the opportunity to engage with this emerging consumer group because the available media buying tools lack the capabilities of running campaigns targeting the group meaningfully and cost-effectively.
- 5. Fortune Data Business Model: FortuneData: a SELF-SERVE advertising platform provides western businesses ONE-STOP solution to engage local Chinese consumers cost- effectively.
- 6. FORTUNE DATA SOLUTION: DEMO
- 7. Technology: Fortune Data Ad Server Clients AD Exchanges Big Data Business Knowledge Brand Marketer SaaS Platform Real Time Bidding Advertiser Algorithms Programmatic API Web/Mobile Ad @ North America & Europe
- 8. Technology: A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI
- 9. How we make money: Cost of Ads + 20% Profit = Price
- 10. Market Size: $30 Billon (Estimated) Double-Digit Growth 2012 Data: Chinese Travellers Spent $102 Billion Canadian-Chinese Spend $35 Billion American-Chinese Spend $160 Billion Combining U.S., Europe, Canada and Australia, overseas Chinese consumers spend at lease US$400 billion a year.
- 11. The Opportunity is Real and the Time is Now
- 13. Competitors： Print/TV - SingTao Daily , TV Channel Digital - YorkBBS.ca VictoriaBBS.ca Creaders.net Service Provider – Google Adwords
- 14. Marketing Stragegy: Direct Marketing - cold call, email, tradeshow, SEO Partnership - marketing agent, marketing firm Third Party Resell
- 15. Team: TONY ZHANG - A serial entrepreneur Co-founder of CWKCommerce, invested by 321 incubator SHIHAO WANG - Data scientist, Queen’s Ph.D. in computer simulations, A top ranked programmer in TopCoder RAY LUO - Numerical simulation scientist and affiliate marketing specialist, Uvic Ph.D candidate We are a young, dynamic and energetic team, who have education and working experiences in North America and China.
- 16. THANKS! Q&A