Acquiring Users in China, Japan and Korea by Edith Yeung
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Dolphin is a mobile browser created by ex-Microsoft engineers in 2009 that has grown to over 100 million users. It has focused on expanding internationally, especially in China, Japan, and Korea. To enter new markets, Dolphin localizes the app experience, including translating text and customizing formats, icons, and graphics. Dolphin also partners with local carriers and grows a team in each country to help with culturalization, marketing, PR, and customer support.
Acquiring Users in China, Japan and Korea by Edith Yeung
- 1. Smart Phone. Clever Browsing. Acquiring users in China, Japan and Korea
- 2. @edithyeung
- 3. Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) 1,000,000 First 1M users achieved (July, 2010) 10,000,000 First 10M users achieved (Nov, 2011)Launched Dolphin Sonar World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership Carriers love Dolphin Dolphin Milestones 50,000,000 First 50M users achieved (Aug, 2012) Series A Funding Partner with Sequoia and Matrix Partners 2013 100,000,000 First 100M users achieved (Jan, 2014)
- 4. US is no longer #1 Smartphone market in the world.
- 5. What country is the #1 Smartphone market in the world?
- 7. China is the fastest growing smartphone market in the world
- 9. Japan has the highest ARPU in the world
- 10. Korea is First Saturated Device Market
- 11. Start with Baby Step, Then Take a Giant International Leap Forward
- 13. App Stores in China
- 14. Forums in China
- 16. Step 1: App Description
- 17. Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: • Numeric • Date/Time • Currency formats • Symbols • Icons • Colors • Graphics • Text string • Metadata • Launch tips • Push notifications • Help tips • Privacy policy • End user license agreement
- 18. Step 3: Culturalization - Building a Local Team
- 19. • Patent / IP • Partnership Agreement • Email • Social Media • Phone • Local News • Local interviews • User acquisi@on • Email Marke@ng • Social Media • Website Marke@ng PR Legal Customer Service
- 20. Questions? What is Dolphin doing internationally? How you make money in international market? How to find people to help translate?