Founders institue value and mission
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The document outlines the vision and mission of Grasslark, which is fighting plastic waste by developing single-use containers. It then discusses ideas around developing an offer to help a targeted audience solve a problem through a unique approach. The rest of the document provides guidance on developing the idea through deep diving, observing, asking questions, getting perspectives, prototyping, and iterating based on feedback to improve before launching.
Founders institue value and mission
- 2. Gr a ssla r k Fighting plastic waste one single use container at a time. (this is our beta)
- 5. Microsoft PC on ever desk and in every home. Google Organize the world’s information and make it accessible. Mint Help every individual understand and do more with their $.
- 10. My company is developing (defined offer) to help (a targeted audience) to (solve a problem) by (secret sauce)
- 12. solve for humans
- 13. solve for humans observe ask DEEP DIVE experience empathize
- 14. solve for humans
- 15. solve for humans
- 16. solve for humans
- 17. solve for humans
- 18. solve for humans “If I had asked people what they but be careful.... wanted, they would have said faster horses.” focus on NEEDS & INSIGHTS.
- 21. Go big, Play with it, Trim it http://www.flickr.com/photos/clearleft/6933590554/
- 22. c Start at the beginning
- 23. Go big, Play with it, Trim it create a question bank What is What do we need How might we wanted, to know in order do it differently needed or to move forward? from how it is wished? done today?
- 24. Go big, Play with it, Trim it Abundance First
- 25. Go big, Play with it, Trim it write it all down
- 26. Go big, Play with it, Trim it Play again. (tame the routine)
- 27. Go big, Play with it, Trim it Play again. (tame the routine) What is the opposite problem? X is like--------------------(metaphor) Scale it up. Nintendo is not about Kill the company?
- 29. Go big, Play with it, Trim it Get perspectives (not just yours) collaboration trumps genius
- 31. Make Choices What is your criteria?
- 32. Make Choices What is How does it delight? your (will people invite it into their lives) criteria? What is the value? (easier, faster, better, simpler, integrated....) What is minimally expected? (entry fee)
- 33. Make Choices PROTOTYPE To learn how it really works, get feedback, improve, iterate & fix before you launch
- 34. F@#k U.