Foundry Data & Analytics Study 2021
- 1. Data and Analytics Study 2021 Insight into organizations’ data-driven initiatives, investments, goals and challenges.
- 2. 2 Purpose and methodology 2 Source: Foundry Data & Analytics Research, 2021 Survey goal To gain a better understanding of organizations’ data-driven initiatives, challenges, goals, investments, and vendor expectations. Total respondents 595 Collection method Online questionnaire Number of questions 27 Average company size 13,257 employees Region North America 61% APAC 20% EMEA 19% IT leadership All survey respondents are involved in the purchase process for major IT or security products and services Audience base CIO, Computerworld, CSO, InfoWorldand Network World email invitations to audience base. 7% 8% 9% 9% 9% 10% 11% 16% Healthcare Education Retail Services Financial services Government/non-profit Manufacturing Technology Job titles Top represented industries 73% 10% 6% 7% 6% IT mgmt. Exec. IT Business mgmt. IT pro Other
- 3. 3 Data is fundamentally changing business 64% 61% 78% agree that the collection and analysis of data has fundamentally changed the way their company does business over the past three years agree that the pandemic accelerated their organization’s data-driven strategy agree that the collection and analysis of data has the potential to fundamentally change the way their company does business over the next 1-3 years Source: Foundry Data & Analytics Research, 2021 Question: Please rate your level of agreement with the following statements:
- 4. 4 Majority of orgs. focused on data-driven projects Question: Is your company currently implementing, planning or considering data-driven projects (i.e., projects that are undertaken with the goal of generating greater value from existing data)? Source: Foundry Data & Analytics Research, 2021 86% of organizations have either already deployed or have data-driven projects on their roadmaps 28% 27% 13% 7% 11% 14% We have already deployed/implemented data-driven projects We are in the process of implementing or pilot testing data-driven projects We have plans to deploy or implement data-driven projects over the next 12 months We are considering deploying or implementing data- driven projects within the next 13-24 months We are likely to implement data-driven projects in the future but are struggling to find the right strategy or solutions We have no plans to deploy or implement data-driven projects 1,000+ 93% <1,000 81%
- 5. What’s driving data-driven initiatives? Source: Foundry Data & Analytics Research, 2021 5 Question: What business goals or objectives are driving investments for data-driven initiatives at your organization? 1. Improve internal business process 2. Improve existing products 3. Improve customer insight and engagement 4. Improve IT operations 5. Improve customer service/support
- 6. 6 There’s work to be done before success is seen 46% 56% 68% of organizations have a clearly defined and communicated data and analytics strategy of organizations have or are successfully creating the data- driven culture they need to compete in the marketplace believe that their company is positioned well to capitalize on the data they collect and analyze Source: Foundry Data & Analytics Research, 2021 Question: Please rate your level of agreement with the following statements:
- 7. 7 Data-focused investment on the rise Question: Approximately, how much will your organization spend on data-driven initiatives in the next 12 months? Do you expect the IT budget allocation for data-driven initiatives at your organization to increase, decrease or stay the same over the next 12 to 18 months? Source: Foundry Data & Analytics Research, 2021 17% 2% 40% 41% Increase Decrease $11M average spent on data-driven initiatives over the next 12 months Remain the same Not sure
- 8. 8 Top data and analytics tools currently in use Question: Which of the following technologies or platforms is your organization currently using or planning to use in the next 12 months to become a data-driven business: Source: Foundry Data & Analytics Research, 2021 27% 25% 24% 20% 25% 23% 22% 24% 22% 19% 22% 13% 17% 13% 16% 14% 14% 13% 17% 16% 20% 18% 22% 19% 18% 21% 24% 25% 25% 26% 9% 12% 13% 15% 14% 15% 18% 16% 17% 17% 6% 8% 6% 9% 11% 8% 9% 10% 10% 10% 16% 24% 18% 24% 15% 19% 13% 11% 10% 11% Predictive analytics Descriptive analytics Data mining EDW (enterprise data warehouse) Master data management Data quality (such as ETL tools) Business intelligence Data application/integration Data visualization Visual dashboards Actively researching Piloting In production (business unit/division) In production (enterprise wide) Upgrading/refining Not interested
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