FourHands-SX2012
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The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
FourHands-SX2012
- 2. NFC Tagging Slide Sharing Empowered Websites Squarespace LightCMS Human Touch AR – Augmented Reality Gesture Based Technology Social Profiling Whit.Li
- 3. 3M Nano Tech Improving Projections Glass Painting Engaging Fun Gesture Based Tech Augmented Reality
- 4. B2B Social Media Social Currency
- 5. Future of Manufacturing?
- 6. Digitally Empowered Staff Socially Shared Expertise What‘s-In Store – Active Inventory
- 7. Passing Fad? Information Gold Mine Online Product Data Self Guided Tour Digital Memory
- 8. The King is Dead - Cash Isis – Austin Effort Card Case
- 9. Mobile First Future of Applications
- 10. Telling Stories Life-Stream Data - GeoTargeting
- 11. SXSW PANEL Paul Gelb VP, Mobile Practice Lead - Razorfish #SXSW #bumpNFC NFC Tagging Near Field Communications Leverage smartphone integration to take the shopping experience into the 21st Century. Ex: Each product line has a QR code on its shelf price tag, and inside each tag is a hidden NFC data loop. Shoppers browsing the shelves can scan the code with a smartphone or wave their phone over the NFC tag and the phone will display extra information about the product automatically. If they chose the item, they can buy it conventionally in-store, or choose to buy it online for a saving of 10% to 40%, and even arrange delivery directly inside the phone app. FOR MORE INFO:
- 12. Slide Sharing SlideShare.net SlideShare is the world's largest community for sharing presentations. SlideShare also supports documents, PDFs, videos and webinars. SlideShare also works on Mobile devices. • Upload presentations publicly or privately • Download presentations on any topic and reuse or remix • Embed on blogs, websites, company intranets • Share on Twitter, Facebook, LinkedIn • Zipcast: free, no download, 1 click web meetings • Leadshare: generate business leads with your presentations, documents, pdfs, videos • Slidecast: sync mp3 audio with slides to create a webinar • Embed YouTube videos inside SlideShare presentations • Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc FOR MORE INFO:
- 13. Empowered Websites Squarespace.com LightCMS.com Easy user based website creation and updating. High Focus on design. Full integration of social media, blogs, and online shopping! FOR MORE INFO:
- 14. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com #SXSW #AmberCase Human Touch Scanned Shoppers Reducing the guesswork involved in shopping, retailers are integrating customer recognition technologies into their store environments. Providing highly tailored recommendations to consumers and treating each shopper as a distinct individual. • Digital Signage recognizes shoppers to provide intelligent advertising. • Ads tailored based on recognized demographics. ―Retailers embracing the customer‘s want to access information in real-time will have a big opportunity to increase sales by providing a superior shopping experience.‖ Donald King, VP, Retail Experience, Kraft Foods FOR MORE INFO:
- 15. Social Profiling Whit.li divines consumer psycho-social profile by scanning and analyzing social media activity using native language processing and complex context-sensitive pattern-matching algorithms Whit.li API compares life-stage, demographics, rare interests, relative conscientiousness, agreeability and other personality traits on both sides of a C2C transaction to ensure the most positive customer experience. • User personality, life-stage and interests can be used to assess user compatibility • Users get a much better idea of how they would relate to the consumer on the other side of a transaction. • Provide recommendations for your users based on the behaviors of others like them. FOR MORE INFO:
- 16. VIDEO 3M Nano Tech Epson has partnered with 3M to develop a new marketing platform for retailers. Simply put, "Epson's rear-projection technology with 3M's 0.3-mm thin Vikuiti film to project talking avatars onto to shop windows.‖ FOR MORE INFO:
- 17. VIDEO Glass Painting With the help of Kinect‘s infrared technology and their technical genius, Nordstrom created a seamlessly interactive display that anyone can ―paint‖ on with using just the motion of their hands in front of the glass. FOR MORE INFO:
- 18. VIDEO Gesture Based Browsing Use of motion tracking to convert static retail fronts and in-store displays into interactive points of browsing that mimic the experience consumers can expect when shopping for merchandise in aisles and on sales racks. By leveraging this technology, retailers are giving consumers a personalized shopping experience without requiring them to interact with products directly, and often without having to enter a store. • Wave-of-the-Hand Window Shopping • Interactive Ballerina Storefront FOR MORE INFO:
- 19. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com #SXSW #AmberCase VIDEO Augmented Reality Change how you buy--and how you find the places you shop with an emerging array of programs that will remake everything from roaming the mall to impulse buying. FOR MORE INFO:
- 20. SXSW PANEL Jeffrey L Cohen, Radian6 Kipp Bodnar Inbound Mktg Mgr HubSpot #SXSW #b2bsm B2B Leverage Social Media to drive leads and revenue. 73% of CEO‘s do not believe marketing drives revenue. Leads are KPI Leads are the Proxy for Sales Your Goal should Not be to buy leads. Your goal should be to buy customers. 3 Must Haves to generate leads in Social Media • Get people connected to you • Get people to share you • CALL TO ACTION B2B is people to people, building connections and making relationships. People buy from people they like, know & trust. Prospects do not care about your products. They want solutions to their problems. They want to know how things will work for them. Follow. Friend. Connect. With people on Social Media FOR MORE INFO:
- 21. Social Currency Retailers are re-evaluating the value of a shopper based not only on the history and potential of that individual‘s spend—but also on that individuals ability to spread marketing messaging through their respective social graphs. In an effort to leverage this new metric for rating customers, stores are providing preferential services to these individuals in exchange for their ability to influence their peers. • Special Treatment Based On A Guest‘s Social Influence • Buy In Exchange For Social Media Sharing • Reward Peer Influence With Targeted Coupons • Reward Points As Social Currency • Connected Shopping Experience Tailors Rewards To Shoppers‘ Interest • Convert Social Media ‗Likes‘ Into Rewards FOR MORE INFO:
- 22. SXSW PANEL Michael Weinberg Public Knowlege #SXSW #3DDC VIDEO Future of Manufacturing The making of parts and products using a computer-driven, additive process, one layer at a time. 3D printing builds plastic and metal parts directly from CAD drawings that have been cross sectioned into thousands of layers. It provides a faster and less costly alternative to machining (cutting, turning, grinding and drilling solid materials), but are there legal ramifications? FOR MORE INFO:
- 23. Digitally Empowered Staff/ Socially Shared Expertise With the aid of mobile devices, sales staff are providing customers with a more personal shopping experience and changing the face of the retail interaction. Empowered sales personnel can provide customers with seamless services such as check out, inventory search, product recommendations and more, anywhere in the store. • Nordstrom - Connect To Stocked Inventory Online • Home Depot - Associates Share Expertise Through the Use of Social Media • Apple Stores - Connected Employees respond to Customers in real-time • BMW - iPads Speed Transactions To Raise Customer Satisfaction FOR MORE INFO:
- 24. VIDEO What‘s In-Store – Active Inventory In an effort to ensure that every store visit meets a shopper‘s expectations, retailers and software developers are creating consumer-facing tools that make a store‘s entire physical inventory available to customers in real-time. By making this information accessible, retailers are enabling their customers to approach every shopping trip with confidence, knowing that the right product, size, or style is in stock. • Milo - App Connects Local Buyers To Products Nearby • Local Inventory Synced With Local Mobile Inquiries - Retailigence has developed an open API. • RFID Equipped Ice-cream Scoopers Update Flavor Availability for Real-Time Inventory. FOR MORE INFO:
- 25. Passing Fad? Originally created for vehicle part inventory, Quick Response code is an Open Source platform. With the advancement of mobile technology QR codes have found their way into everyday promotion, information sourcing, and data tracking. • They Are Everywhere • Have a CTA or Destination – A reason to exist • Largely Ignored FOR MORE INFO:
- 26. SXSW PANEL David Wachs President Cellit #SXSW Information Gold Mine – The Good QR‘s can begin a specific action on a users phone to: Go To Website URL Telephone Number Play You Tube Video SMS Message Locate Google Maps Location Email Address Twitter User Info Email Message Go To/ Like a Facebook Page Contact Details (VCARD) Connect LinkedIn Profile Event (VCALENDAR) iTunes Link (In-Store) Wifi Login (Android Only) Plain Text Message/ Info PayPal Buy Now Link All data can be tracked FOR MORE INFO:
- 27. SXSW PANEL #SXSW Information Gold Mine – The Bad QR‘s can begin a specific action on a users phone to: Make receiving simple content difficult Lack measurement compared to text messaging Lack follow-up Require mobile devices to stop being mobile Can‘t go viral Remove brand association Only work on smart phones with cameras Take up a lot of space Have no standard format Can‘t be used in television or radio Are still not recognized by the general public FOR MORE INFO:
- 28. User Guides Online Product Data Self Guided Tour Digital Memory FOR MORE INFO:
- 29. SXSW PANEL Sam Shrauger VP Global Prod & Experience PayPal #SXSW #PPWallet The King is Dead - Cash "95 percent of the transactions in America, or more, have nothing to do with physical pieces of paper or coins,‖ -- economist Robert Reich PayPal went from processing $140 million in 2009, to $750 million in 2010, to $4 billion in 2011. "We expect that we'll see $7 billion this year," – Sam Schrauger VP PayPal FOR MORE INFO: CBS Sunday Morning
- 30. Isis - Austin Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone. FOR MORE INFO:
- 31. Square CardCase Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone. FOR MORE INFO:
- 32. SXSW PANEL Jeffrey Zeldman Founder, Chairman, Happy Cog Founder, Publisher, A List Apart Co-Founder, Publisher, A Book Apart Co-Founder, An EVent Apart Co-Host, The Big Web Show Happy Cog #SXSW #GoForth Mobile First ―Mobile first‖ is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices both common and uncommon — this ends up being quite a daunting list. FOR MORE INFO:
- 33. SXSW PANEL James Parton Head Mktg BlueVia Jennifer Pabian Strategy Mgr, Content & Svcs Samsung Keith Casey Developer Evangelist Twilio #SXSW Future of Applications Apple may have gotten something wrong. Apps will disappear. • Increased Internet Connection Speeds • Mobile Technology Advances • HTML 5 & CSS3 FOR MORE INFO:
- 34. VIDEO Telling Stories Path is the personal social journaling app where users can share every detail of their life, including: location, photos, thoughts, music, who you are with, and even when you wake up/sleep each day, and the app is currently sitting alone with its unique approach to social relationships. FOR MORE INFO:
- 35. SXSW TALK Dennis Crowley CEO/Co-founder Foursquare #SXSW #EasyWorld Life-Stream Data – Geo Targeting GPS-enabled apps that let people learn more about others nearby and notify about common friends, interests, etc. were all the rave this year (and the ―official‖ battery suckers), including: Highlight, Banjo, Sonar, Forecast FOR MORE INFO: