Frakture demo slides 2.5
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The document discusses a company called Frakture that builds "bots" to help organizations better analyze data and engage customers across multiple marketing channels. Frakture bots can automate tasks like data integration, analytics, segmentation, and assisting with different marketing channels. They are organized into "squads" focused on areas like integration, production, segmentation, and business intelligence. Frakture aims to help large organizations and agencies save time and make more data-driven decisions by turning their small teams into "armies" of bots.
Frakture demo slides 2.5
- 1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Your Engagement Army NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Smart Data Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
- 2. Who We Are > Chris Lundberg April Pedersen Co-Founder, CEO Co-Founder Geek with People Skills. I build Social Entrepreneur addicted to highly scalable technology that helping people figure out how to people actually need to do their use technology for meaningful jobs better and scalable engagement. Leader, organizer, companies to support them. marketer, rabble rouser. We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. Together we have : Founded and ran a SaaS CRM and Communications Platform with 2000 clients and 70 staff. Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.
- 3. The Problem > #1 Marketing Channels have Exploded The number of ways a marketing team has to communicate is increasing exponentially. And each one is slightly different. Direct Mail, TV, YouTube Pre-roll, online ads, Twitter, Google+, Facebook, etc. all require unique expertise, are used differently, and produce different data. 65% of Organizations say that integrating multiple data sources is a challenge TOO many channels, too many data sources DATA
- 4. The Problem > #2 Good analytics take a LOT of work > Data analysts are expensive > Lack of Good Candidates > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies 2018 Data Analyst Shortage ! > Lack of good, easy cross-channel modeling tools #3 Turning insight into action Once you HAVE good analytics, implementing and getting to real engagement is hard > Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient = 190,000 = 1500 ! > Being an expert in each of these channels is impossible Tools that do all three of these things well and make it simple do not exist Source: http://blog.neolane.com/conversational-marketing/big-data/
- 5. So, we built a fancy reporting suite API Channels Amazon Redshift Warehouse 3rd Party DATA Prediction Modeling Statistics
- 6. The problem was > It was insufficient. ! Clients were struggling to retrieve data from all their systems to get it TO the reporting engine.
- 7. The REAL Problem: a lack of… Clean Data Sources, Channel Expertise & TIME
- 8. Our Solution - Bots! >
- 9. Frakture Bots are …. Programs and scripts that interact with you and your team, and expand your team into an Army. From menial repetitive tasks, to advanced analytics and modeling…. there’s a Bot for that.
- 10. That you command … By issuing orders to your Bots, composing content as needed, and scanning final reports
- 11. Types of Frakture Bots Channel Bots Interact with your existing databases, CRM, CMS, spreadsheets, etc. Have detailed channel knowledge. Chatter Bots Listens to social media channels, helps coordinate, produce and distribute messages. Data Bots Load and manipulate data in the Segmentation Engine. Run models, cut segments, resolve identities, calculate statistics. All the database heavy lifting. Worker Bots Streamlines work for all the other bots. FTP, GZIP, ZIP, mv, ssh, scp,etc, etc, etc, etc. If it can be run on a command line, a Worker Bot can handle it.
- 12. And we group them into…. ‘Squads’ of Bots to solve specific business needs
- 13. Integration Squad Deduplicate and transfer data between multiple systems. Particularly useful when there are multiple silos in a company, using different databases.
- 14. Production Squad For the marketing teams: Email / Online Ad / Social / Direct Mail Assistants ! Also standardizes workflows across channels.
- 15. Segmentation Squad One message for everyone is so 2010. Treat customers and regions differently, by building, targeting, and tracking segments over time, and across channels.
- 16. Business Intel Squad Bots for the CMO and director level, includes multichannel dashboards, statistics, visualization
- 17. Who We Serve > Businesses, Nonprofits, Campaigns, & Agencies: >$1M marketing/organizing budget Communicating across multiple channels Put an emphasis on making data-driven decisions
- 18. Putting You In Command > Time Savings: Bots can turn your team of 5 into a team of 50 ! Advanced Real-Time Analytics: Measure your engagement as its happening and in what channels ! Make your Data Actionable: Be able to pivot quickly based on your results ! Experiment: Our Bots allow you to easily test new channels without having channel expertise ! ROI: Find out what’s working in what channels based on how much you’re putting in ! Technology Choice: By being an Integrator, we free you up to choose best of breed software
- 19. Where We Are Now > * Product/market fit established * First cohort of paying agencies and clients onboard at $500-$5K/month * Recruiting for next cohort * Evaluating Fundraising options Launch slated for Early 2014