Frakture demo slides 4.1
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This document discusses using data and technology to improve customer engagement. It notes challenges around integrating multiple data sources, a shortage of data analytics skills, and making insights actionable across channels. The proposed solution is Frakture Bots - programs that interact and expand teams by automating tasks like data loading, segmentation, and distributing messages. This allows organizations to build an "Engagement Army" through squads of bots that standardize workflows, integrate systems, perform segmentation, and provide multi-channel analytics and visualization.
Frakture demo slides 4.1
- 1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Your Engagement Army NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Smart Data Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
- 2. Who We Are > Chris Lundberg April Pedersen Co-Founder, CEO Co-Founder Geek with People Skills. I build Social Entrepreneur addicted to highly scalable technology that helping people figure out how to people actually need to do their use technology for meaningful jobs better and scalable engagement. Leader, organizer, companies to support them. marketer, rabble rouser. We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action. Together we have : Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff. Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.
- 3. The Problem > #1 Data Sources: Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard. 65% of Organizations say that integrating multiple data sources is a challenge TOO many channels, too many data sources DATA
- 4. The Problem > #2 Good analytics take a LOT of work > Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies ! 2018 Data Analyst Shortage > Benefits are tangible, but not always obvious ! > Lack of good, easy cross-channel modeling tools #3 Turning insight into action Once you HAVE good analytics, implementing and getting to real engagement is hard > Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient = 190,000 = 1500 ! > Being an expert in each of these channels is impossible Tools that do all three of these things well and make it simple do not exist Source: http://blog.neolane.com/conversational-marketing/big-data/
- 5. First: The Segmentation Engine API Channels Amazon Redshift Warehouse 3rd Party DATA Prediction Modeling Statistics
- 6. The REAL Problem > Channel Expertise, Data Integration, & TIME
- 7. Our Solution - Bots! >
- 8. Frakture Bots Programs and scripts that interact with you, and expand your team into an Army
- 9. Frakture Bots Channel Bots Interact with your existing databases, CRM, CMS, spreadsheets, etc. Chatter Bots Listens to social media data, helps you produce and distribute messages Data Bots Load and manipulate data in the Segmentation Engine. Run models, cut segments, resolve identities, calculate statistics Worker Bots Streamlines work for all the other bots. FTP, GZIP, ZIP, mv, ssh, scp,etc, etc, etc, etc.
- 10. Business Intel Squad Multichannel Dashboards, Statistics, Visualization
- 11. Production Squad Email / Online Ad / Social / Direct Mail Assistants ! Standardize workflows across systems
- 12. Integration Squad Deduplicate and transfer data between multiple systems
- 13. Segmentation Squad Treat customers and members differently