fresh Credentials
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This document provides an overview of a marketing communications agency called Fresh. It summarizes their services and experience including below-the-line marketing campaigns, events, PR, and integrated marketing. It highlights some of their award-winning campaigns for clients such as Unilever and Wizz Air. The document also includes contact information for the agency.
fresh Credentials
- 2. To tell about fresh. Index Where are we from? Our people What do we do? The way we work & manage projects Our clients. Some cases we‟ve done Integrated campaign Events. Outdoor. Indoor. Corporate. Show/exhibitions Promo PR Contact us
- 3. First Silver Effie in BTL area, 2006 Twice Grand Prix in „Silver Mercury‟ International BTL Contest & number of other BTL festivals awards Flash mob technology usage, 2003 Launch of BTL agency provided integrated communications, 2002 The biggest Art show, Maidan Nezalezhnosti, 2005 Pattern of national branded holiday, “Oleinitsa”, 2002 130 000 hand prints for national football team support, 2005 What to know about us Branded open air movie show, 2010 In real type mode creation of concept car, which has brand characteristics, 2008
- 4. Fresh people Strategy. Team inspiration Integrative multi tools campaigns PR support Promo/Digital Exhibition & VIP events Event expertize
- 5. What we do Our field to play is direct to consumer route We use mix of BTL tools We are to solve your business tasks We pave the way to talk to your consumer We create integrated marketing campaigns
- 6. How we work Create Key campaign concept idea Form key message Combine mechanics Manage project
- 8. Client Venues, equipment, celebrities, catering, artists Project manager Digital Project team fresh Implementation Process Creative Production PR HR department Producers Promo-personal casting and managing Branding, decorations, presents, special constructions, POSM PR strategies, Media relations WWW CRM 2.0 Concept Design Copywright
- 9. We are proud to work with • Unilever: HPC. Rexona. Timotei, Clear vita ABE Food. Lipton. • Wizz Air • IndesitCo. Indesit. Ariston • Ferrero. Rocher. Kinder • Beeline • JTI and others…
- 10. fresh Awards
- 11. Integrated Campaign Rexona Men V8 Implementation: Coverage of each step of Concept Car creation. Overview in auto magazine Special radio project. Cars related show WOM Leafleting in traffic Objectives: Build masculinity image for Rexona Men deo Deliver strong link between Rexona Men V8 and real men world full of sport cars spirit Idea: Create Concept Car as a metaphor and a pattern of deo power in real time
- 12. Rexona Men V8 Activation: Buy RM V8 balloon - Scratch the upper layer and find a code Log www.rexonaV8.com.ua Come to see RMV8mobile and be in master class of extreme driving in your city Integrated Campaign
- 13. Integrated Campaign Rexona Crystal Objectives: Promo support all deos in “high season” Deliver strong link between Rexona and fashion world Idea: Cooperation with Ukrainian designer – black dress is ideal in all life situations Implementation: Promo site with fashion news Paparazzi “hunting” for stylish girls in black dress at streets of Ukrainian cities Social media marketing – blogs, Facebook, Vkontakte, Twitter Product delivery for press Sponsorship of IVANOVA show at Odessa Fashion Week
- 14. Integrated Campaign Activation: Buy RFW – register bar-code using short sms number or at site. Daily – clutch. Weekly – designer‟s dress.
- 15. . Integrated Campaign Event: Black Dress Day Branded concept event IVANOVA show of black dresses Press-conference Photo zone Make up and style zone Open Air movie “Sex&city-2” show at big screen Media partners – Story magazine, Prosto Radio More than 1200 visitors, 70% follow dress code – were in black dresses
- 16. National Promo Campaign APCObjectives: Raise brand awareness on school year start Increase consumer and trade personnel loyalty Drive purchase Implementation: Stickering campuses, gas stations, supermarkets Graffiti on electronic transformers Branded scooters. Leafleting Promo mobile Press. OOH Retail POSM merchandising www page. Banner campaign PR coverage
- 17. APC National Promo Campaign Activation: Buy-Participate-Win a gift 3-levels of incentives Trade personnel motivation program
- 18. InStore Promo Kinder Surprise Activation: Child tastes the product to feel Kinder gives energy for the game. Plays Twister based activity Learns some Kung Fu movements. Successful exercises are rewarded with tattoo Objectives: Support national consumer promo „Holidays with Panda Kung Fu‟ Product testing Increase brand awareness & loyalty Idea: Create InStore sport interactive game to pull children attention
- 19. Corporate B2B Event Shell Helix Objectives: New product line presentation for VIP partners Idea: Through art exhibition of Shell advertising posters of different ages show Shell value at international automotive market
- 20. Corporate B2B Event Programme: Hyatt venue Modern Maserati and retro cars in front of entrance Exhibition presentation Lottery for guests – exhibition objects are lots Music - La Festa
- 21. One-to-one HoReCa activation Glamour Couture edition Objects: New Product presentation in HoReCa channel Product trial stimulation Data Base development Idea: Our consumers – it girls who are followed by paparazzi – they new all modern trends. Their photos Mobile team – hostess and photographer
- 22. One-to-one HoReCa activity Implementation: 2 variants of interaction with consumer : 1)Though special presenter – as real fashionista, our consumer choose colours and accessories for fashion look 2) Choosing colours od accessories according to Product pack colours and style. Making photo with exclusive accessories . Photo is sanded to e-mail. Voting for best photo at product site. Winners receive professional photosession Glamour Couture edition
- 23. PR campaign Lipton Yellow Label Media management: Product delivery for press Special projects, columns and competitions in press Advertorials with experts and celebrities
- 24. PR 2.0 (Internet campaign) Objectives: In low-cost way inform TA about new destinations of flights and sales Create WoM Wizz Air Implementation: Special discussions at forums News at specialized blogs and communities Work with bloggers Context advertising
- 25. 04070, Украина, Киев Андреевский спуск,1А, оф. 7 Т./Ф: +38 044 495 0012 Директор Оксана Банник Oksana.Bannik@getfresh.com.ua Руководитель отдела по работе с клиентами Ирина Корысько Iryna.Korysko@getfresh.com.ua
- 26. Спасибо!