From Leads to Profits - Your Easy Web Solutions
Download as PPTX, PDF1 like88 views
The document outlines a digital marketing agency's approach to attracting more clients and optimizing marketing strategies, particularly in the health sector. It emphasizes understanding consumer behavior, targeting ideal clients, and enhancing conversion rates through effective advertising and website optimization. The agency offers a special strategy session with a promotional discount and emphasizes the importance of a strong online presence.
From Leads to Profits - Your Easy Web Solutions
- 1. From Leads to Profits Your Easy Web Solutions
- 2. Agenda • Introduction • Consumer behaviour • Identifying target market • Analysing current marketing • Point of difference • Getting the best conversion rates
- 3. Some questions for you • Who wants to get more customers? • Who would you like to reduce marketing costs? • Who here would like to get better enquiries?
- 4. About us • Digital Marketing Agency • Offices in Brisbane and Melbourne • National clients • Google Premier Partner • Established in 2007 • Specialising in health businesses
- 5. What we do • Help customers get more business and better clients • Google Ads • Google Business • Bing • SEO
- 17. Ideal Client • Client persona • Lifestyle • Problem that you can solve • Money • Repeat vs one off • Easier to think of non-ideal
- 18. Outcome • Optimising marketing budget • More leads • Better cost per lead • Get better enquiries • Spend less time speaking to wrong people
- 19. Ideal Client Targeting • Campaign Settings ■ Gender ■ Location ■ Time ■ Device • Ad ■ Message
- 21. Current Marketing • Goals • Budget • Plan • Right team • Fine-tune • Ask the right questions • What is the next step? • Service/SpendingAnalysis
- 22. 80/20
- 23. Engagement Rates • Website visitors • Enquiries (calls, enquiries, bookings) • Website activity (time, pages) • Email opens
- 25. Point of Difference • Why choose you? • Credibility • Incentive /Offer • Urgency • Expert / Reputation • Customer focus • Needs • Wants
- 26. Customer Wants • Utility - get the job done • Trust - reliable / proof of concept • Availability - work around client’s schedule • Affordability - payment options • Quality/Professionalism • Convenience - eg. parking, no wait times
- 29. Quick Wins • Speed up website • Create landing pages • Run mobile only campaigns • Try call only ads Focus on what converted in the past
- 32. Landing Page ● Website conversion rate 3-5% ● Landing page 9-27%
- 33. Landing Page Factors ● Headline ● Point of difference ● Clear call-to-action ● Info on business (team) ● Info on service ● Social proof ● Credibility ● No navigation
- 35. Osteo Melbourne
- 36. Physio Brisbane
- 37. Summary • Identify ideal client • Make POD stand out • Focus on quality rather than quantity • Run Google Ads to get quick exposure • Fine-tune • Don’t forget seasonality
- 38. Expression of Interest Form
- 39. Special Offer • Strategy session / Evaluation of existing strategy • $200 off setup • Landing page • Guaranteed 9% conversion rate • No contracts Until End of October
- 40. Questions?
- 41. Contact Email – alexei@yews.com.au Twitter - @alexeikouleshov Facebook - @youreasywebsolutions