From User Zero: Lessons from Growing Startups From Scratch
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The document discusses key growth strategies for startups, emphasizing the importance of product/market fit, high tempo testing, and a deep pipeline of ideas. It outlines a structured growth process that includes ideation, prioritization, testing, analysis, and optimization. Successful execution of these strategies is essential for driving user acquisition and achieving sustainable growth.
From User Zero: Lessons from Growing Startups From Scratch
- 1. From User zero Lessons from growing startups from scratch
- 2. Marketing can kill a startup.
- 5. http://galleryhip.com/joker-its-not-about-the-money.html Yes, this is a huge pile of money.
- 9. Product/Market Fit By: Sean Ellis • Must-have score of 40% • NPS > 50% • Stable retention over time
- 10. AARRR
- 14. http://www.virgin.com/entrepreneur/thousand-less-words-5-visual-storytelling-tools
- 17. Model Depends on Product/Market/Team • Paid acquisition – eCommerce, Groupon, ScoreBig • Virality – Facebook, LinkedIn, Twitter • SEO – Quora, RapGenius, TripAdvisor • Sales – SaaS, Enterprise, Box • Other – TurnHere/SmartShoot http://andrewchen.co/theres-only-a-few-ways-to-scale-user-growth-and-heres-the-list/
- 18. It’s ALL ABOUT HUSTLE http://www.slideshare.net/zack415/gaining-early-traction-by-doing-things-that-dont-scale
- 19. MAU For GH was Flat for 3 mo We lacked fresh ideas.
- 21. High Tempo Drives Growth • Embraced high tempo testing in Jan (11 more wins since) • Wins powering MAU growth (moved from 90K – 131K) Started high tempo testing
- 22. Relentless execution of growth process 1. Ideas 2.Prioritize 3.Test4.Analyze 5.Optimize
- 24. HIGH TEMPO TESTING REQUIREs A DEEP RESERVOIR OF IDEAS One person can’t possibly generate enough ideas to fuel high tempo testing
- 25. 200+ ideas From Team
- 29. Weekly Growth Meeting • New ideas added previous week? (enough fuel in the tank) • Set weekly tempo goal (3 for our team) • Did you hit the weekly test starts goal? What were the tests? • Any tests completed previous week? (key lessons learned) • Plan and assign this week’s tests (shoot for goal + 2) • Move additional ideas to “on deck” (AARRR focus area)
- 32. Find your number
- 33. OPTIMIZE ALWAYS Moved Email collector from bottom to top Result: 700% Increase in collected emails It’s hard to tell which tests will have the most impact.
- 34. Relentless execution of growth process 1. Ideas 2.Prioritize 3.Test4.Analyze 5.Optimize
- 35. Starting From Zero • Must Have Product • Great story • Understanding of your loop and acquisition channels • Deep pipeline of ideas • High Tempo Testing
- 36. • 10 Case Studies of Fast growing companies • 15,000+ copies sold • Many more since at growthhackers.com