From Vision To Version (Part 1)
- 1. From Vision to Version: Building World-class Products Patrick Tsao VP of Products
- 2. Why do I need a product vision?
- 3. When you Google “product vision”... “The product vision is the overarching goal you are aiming for, the reason for creating the product. It provides a continued purpose in an ever-changing world, acts as the product’s true north, provides motivation when the going gets tough, and facilitates effective collaboration.” Source: romanpichler.com
- 4. In simpler terms... Vision The end goal Strategy Doing the right things Tactic Doing the things right
- 6. 6 Reasons for Having a Product Vision
- 7. #1 - A Prerequisite for Change “...the people who are crazy enough to think they can change the world… ...are the ones who do.” --Steve Jobs
- 8. #2 - Idea Simplification
- 9. #3 - Group Alignment
- 10. #4 - Collective Imagination
- 11. #5 - Rocking In-Place vs. Forward Progress
- 12. #6 - Effective Prioritization
- 13. How do I build a product vision?
- 14. Vision is about telling a story. “Always know your last line before you begin.” --Paul Currington, host of “Fresh Ground Stories”
- 15. Sources of Inspiration Intrinsic “Imagine a world where…” Dissatisfaction with the current world Intuition and gut feeling People around you Gaps in existing products Trends from other industries History of the world Random person on the street Extrinsic