From Web manager to digital curator
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The document details the career evolution of a web manager at Museo Thyssen-Bornemisza, highlighting the transition towards digital curation and strategy in cultural institutions. It emphasizes the necessity of digital transformation for museums to remain competitive and relevant in the digital age, outlining challenges and the importance of training for digital roles. Additionally, it discusses the need for strategic planning, digital preservation, and content management in response to visitors' demands for digital services.
From Web manager to digital curator
- 1. FROM WEB MANAGER TO DIGITAL CURATOR +Digital Future: Competences for the Cultural Sector Oporto, 18th April 2018 Ana Alvarez, Museo Thyssen-Bornemisza (Madrid)
- 2. Career evolvement timeline 1992 1996 2003 2011 2020 First job at the Museo Thyssen-Bornemisza at the Information Desk and General Services MA in Museum Studies in Leicester University, UK and work experience at Musée du Louvre (Paris, France). Second job at ICT company as multimedia editor and project manager Third job at Red.es, Spanish public company – Ministry of Industry-. Consultant at national digitization programme + e-learning digital repository Back at the Museo Thyssen-Bornemisza as Web manager and new media. Digital Curator ? Digital Analyst? Both of them?? CD-ROMS + 1ST MUSEUM WEB PAGES DIGITAL TV DSL HOME CONNECTIVITY AND MOBILE PHONES GOOGLE, SEARCH ENGINE + SOCIAL MEDIA INTERNET TV + IPAD FIRST TABLET INTERNET ACCESS THROUGH MOBILE DEVICES DIGITAL MEDIA CONVERGENCE DIGITAL CONTENT EVOLVEMENT
- 3. On the verge of massive digital transformation Digital is not anymore a choice for museums to offer “new” experiences but digital transformation strategies are key to remain competitive and be relevant
- 4. Cultural institutions (GLAM) have been working in digitization since 90’s. From digital images, collection management software to websites, apps and interactive displays. Digital services are now demanded by our visitors in order to compete in the leisure industry. Communication and advertising have been changed by social media and online ads. Videos, storytelling, podcasts, 360º multimedia, influencer strategies are vital. Digital repositories need to be set up to manage and preserve and allow reuse of this knowledge. Digital media convergence can be an opportunity for cultural institutions which can provide content and license it. Policies regarding public cultural institutions are demanding accountability and transparency and promoting reuse of PSI, so data has become important issue. On the verge of massive digital transformation
- 5. As a web manager Museo Thyssen-Bornemisza: a quick profile From 2011 - 2013 Online projects 2015 – present Profile, knowledge and skills developed Training
- 6. 640 artists + 100.000 contacts + 250.000 followers + 500.000 followers 1.000 works of art 8 centuries 1.000.000 visitors per year + 6000 Museum Friends
- 7. 1998 2001 2005 2008 Educatthyssen.org Museothyssen.org Ticketing Online shop Two main websites E-Commerce Content in other webs … Museo Thyssen-Bornemisza Online since 1998
- 8. Digital Strategy Digital Plan Strategic consultancy 2015-2016 Museothyssen.org Ticketing website 2018 New Online shop Website 2017 New websites released 2017 E-Commerce Open Data 2014 Apps & Publications From 2013 … Museo Thyssen-Bornemisza Digital projects from 2013 Educathyssen.org
- 9. Profile: Knowledge, skills and training • Web manager position within museum organization: Technology Department • CTO profile combines academic qualification in ICT and Business Administration CTO ICT infraestructures and networks Internal Applications Web manager and New Media • Started as web manager but rapidly evolved into a Digital role which could be assimilated into Digital Strategy Manager without some of the technical tasks included • Knowledge in digital strategy, content architecture, UX, IPR issues, digitalization, collection management, museum information standards and open data basics • E-skills: Needs identification along with others described at the Mu.sA profile • Transferable competences: Team working, resilience and coaching skills have been key to get other areas of the museum involved • Training has been either by courses and workshops provided from HR Dpt. (Google Analytics, Open Data, Digital evaluation, Managerial skills..), attending events related to museums & digital (Museum Next, Europeana workshops, national events) and from projects with external providers
- 10. From web manager to … • Working at a new strategic plan (2018-2022) • Need to reinforce digital team • Challenges: striving for a continuous development for digital publishing (web, apps and social media), digital evaluation, open data and reuse of public sector information (PSI), DAM repositories, digital preservation, digital content for TV and internet convergence • Digital Curatorship requires a formal training but is the natural step Credit: Jørgen Stamp
- 11. How will museums be relevant in a time of change? • Due to limited budget, museums should avoid proprietary technology, get involved in sustainable and long-term projects, be careful with legal restrictions due to use personal data by third-parties or themselves and increase networking. Digital roles should also have a critical view of technology Can museum experience provide an opportunity to enjoy a tech-free and inspiring moment?
- 12. References & Credits • Accelerating Digital Transformation with Technology. How Technology can Bridge the Divides Than Can Hinder a Digital Strategy. Forrester. A Custom Technology Adoption Profile Commissioned by Microsoft. March 2017. Downloadable document from Microsoft • Data management and curation education and training at http://www.dcc.ac.uk/training/data-management-courses-and-training • Price, Kati and James, Dafydd. "Structuring for digital success: A global survey of how museums and other cultural organizations resource, fund, and structure their digital teams and activity." MW18: MW 2018. Published January 31, 2018. Consulted April 16, 2018. https://mw18.mwconf.org/paper/structuring-for-digital-success-a-global-survey- of-how-museums-and-other-cultural-organisations-resource-fund-and-structure-their- digital-teams-and-activity/ Credits • Seema Rao, 8/2/2018 “The Future of Art Museum: The Alternative possibilities” Brilliant Idea Studio • #Digitaltransformation from https://enterprisersproject.com/article/2017/7/10-digital-transformation-must-reads • Illustration of Data manager © Jørgen Stamp, published under a Creative Commons Attribution 2.5 Denmark License • http://ecflabs.org/lab/rethinking-audiences/image/kids-museums-and-phones-are-they-bored-or-excited