Digital strategy Mnac_MuseumNext
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The document outlines the digital strategy of the Museu Nacional d'Art de Catalunya, highlighting its aim to enhance visitor engagement through various digital initiatives such as online collections, social media, and multimedia offerings. It emphasizes the importance of integrating digital experiences with onsite visits and overcoming challenges like resistance to change within the museum community. Key recommendations include building a multidisciplinary team and ensuring that digital strategies become inherent in the overall museum strategy.
Digital strategy Mnac_MuseumNext
- 1. A National Museum Journey on Digital Waters Conxa Rodà Museu Nacional d’Art de Catalunya MuseumNext 2013 Image: www.aditif.com/important-information-about-digital-education-248.html/digital-education-with-ebook-on-computer
- 2. Ooops, a whole year went by ???
- 3. Museu Nacional d’Art de Catalunya Barcelona From Medieval to XX c. Art 800.000 onsite visitors 1.5M online visitors
- 7. Concerts welcome! Museu Nacional d’Art de Catalunya
- 8. and 3D technology too! Museu Nacional d’Art de Catalunya
- 9. S T R A T E G Y !! Think before doing = Strategy before Technology
- 10. Attract new audiences ? Brooklyn Museum, NY. Photo: Conxa Rodà
- 11. Tate Modern. Photo: Conxa Rodà
- 12. MUSAC, León Photo: Conxa Rodà
- 14. web Open Content Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Cooperative Mind/Tools Training Digital Strategy Map for Museums Institutional Web Digital Projects e-Marketing © Conxa Rodà, 2012 Education
- 15. web Open Content Content release under Creative Commons Public Domain Linked Open Data Crowdsourcing Wikipedia Europeana Google Art Project Art Babble Art Finder Open peer Review Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Digitization Visualisation Social tagging Augmented Reality Multitouch tables Multimedia Lab Multimedia audioguide Accessibility Visitors’ participation web 2.0 Blog Community Sharing Co-creation Apps Mobile web Mobile tours Gamification Geolocation m-commerce m-learning NFC Cooperative Mind/Tools Training Digital Strategy Map for Museums Digital Networking Internal Wikis Cloud Working methods Cross-departmental collab. Digital proficiency Digital preservation Analytics Institutional Web ------ Virtual tours Multimedia gallery Virtual classroom Online Library Digital Archive Accessibility (WAI) e-Press Sstreaming Podcasts SEO/analytics Digital Projects Net-art Virtual Exhibits Collective data mining e-Marketing Membership Ticketing Shop Hiring spaces Funding e-mailing © Conxa Rodà, 2012 Multichannel Visitors’ engagement Education e-Learning Edu-projects Games Scholarly catalogues E-books Magazines Educational material Annual reports Print-on-demand
- 16. Our Museum main digital projects The Online Collection The Website redesign Social Media Mobile Open content Interactive + multimedia museography
- 18. www.mnac.cat
- 25. Open Data sharing www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg Virtuous circle of Open: using + sharing + reusing data = heritage more available
- 27. Partage Plus Project= 75.000 works of Art Nouveau
- 28. Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII
- 29. Equation Museums / Wikipedia Museum expertise Better User Service
- 30. Wikipedia in MNAC_Barcelona Wikipedian in residence Museum Seminar: Johns Hopkins University Postgraduate programme Workshops
- 31. Digital challenges_1 digitising (still!) + content multichannel greater integration online / onsite
- 32. Digital challenges / internal resistance to change “The art world is constitutionally reluctant to commit to a real digital presence, whatever the platform” Kevin Conley fear of losing control culture of sharing training
- 33. Big Challenge MY treasure... Overcoming resistances to open data for public use & reuse
- 34. Will Digital Reach All Audiences?? Centre Georges Pompidou. Photo: Conxa Rodà
- 35. Museum Strategy (Digital or not) attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work innovate
- 37. Lessons learned on our Digital Journey Management support helps but it’s not enough: diplomacy + expertise + enthusiasm It takes time. Yes. Even more time Be aware of real resources. Don’t embark in too many digital projects if understaffed Build a multidisciplinary team from the beginning Be pragmatic. Good content will attract better content Be very very picky with contractors Launch!! Don’t wait for perfection
- 38. Dare try and offer new experiences
- 39. “Digital will need to become a dimension of everything the museum does” John Stacks, Tate Digital Strategy 2013-15
- 40. “And at some stage you stop needing a digital strategy because it’s just embedded in your general business strategy” Alex Morrison
- 41. SHARE!!! Seattle Art Museum. Photo: Conxa Rodà
- 42. www.mnac.cat Thank you! Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya @MNAC_museu conxa.roda@mnac.cat
Editor's Notes
- #15: This map is intended to help visualizing the outreach of the digital dimension as well as to become a useful tool for museums. There could probably be more interconnexions established, but we decided to keep it simple. Accurate planning and cross-departmental cooperation badly needed.
- #16: This map is intended to help visualizing the outreach of the digital dimension as well as to become a useful tool for museums. The map addresses the public side of digital (excluded are for example, security systems, preventive conservation and restoration tools, etc.) There could probably be more interconnexions established, but we decided to keep it simple. Once seen the outreach and the complexity of the interrelations, -almost everything is intertwined,- it seems quite obvious that an integral digital strategy is needed, as well as an accurate planning, with cross-departmental cooperation. It’s for each museum to adapt it as it best suits his mission and according to its priorities and resources. What do you feel is missing? How could we improve it?
- #30: Wikipedia porta el 2.0 al seu ADN, abans del 2.0” Pepe Serra (2011)